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6 AI-Powered Features on LinkedIn You Should Know About
Key Takeaways
- LinkedIn uses AI to provide job recommendations based on your skills and interests, helping you explore new career opportunities and make successful career changes.
- AI-assisted messages on LinkedIn make it easier for recruiters to reach out to potential candidates, providing assistance in crafting engaging outreach emails and highlighting the company’s strengths.
- The “People you may know” feature suggests connections based on your current and past colleagues and others in your industry, facilitating networking and professional relationship building.
Several social media platforms use artificial intelligence (AI) to give their users a broad range of options, and LinkedIn is no different in this respect. You can use AI features to make your profile more attractive to potential employers and find people you might know in real life or in your industry.
Knowing what LinkedIn offers in terms of AI will help you get more out of the platform, and you’re in the right place if you wish to learn about that. This guide will show you some of the best LinkedIn AI-powered features that you should know about.
1. Providing Job Recommendations for Users
Have you ever been searching for a new job on LinkedIn and noticed a list of recommended jobs? Those were delivered to you by AI. Job recommendations are one of the most accessible AI-powered LinkedIn features, and they can be useful for identifying interesting new opportunities that fit your skill set.
The recommended jobs feature might show openings that are specific to your current role, but you might also see opportunities that are a little left-field. So, in addition to staying in your area of expertise, it’s a fantastic feature if you’re looking to make a successful career change.
Simply click on the Jobs tab on LinkedIn and, under Recommended for you, select Show all.
2. AI-Assisted Messages
Although LinkedIn is an excellent tool for job seekers, it’s also a crucial network for recruiters. AI is used in hiring in multiple ways, and with LinkedIn, you can use AI-assisted messages to help reach out to potential candidates.
With the AI-generated messages feature, you can create outreach emails for job openings much easier. LinkedIn will help you outline the skills that are necessary for the role, along with making it easier to explain the job description in an engaging manner. On top of that, you can use the AI-assisted messaging tool to talk about the company and why it’s a great place to work.
At the time of writing in November 2023, AI-assisted messages are only available to a small number of recruiters. Moreover, you need to have your profile set to English to have a chance of using the early version of this feature. However, LinkedIn aims to expand the availability of the tool in due course.
If you work in HR and you want more talented employees to join your company, check out these great recruiting apps for hiring skilled candidates.
3. The “People You May Know” Feature
Another feature you’ve probably seen on LinkedIn is the “People you may know” section on the right-hand side of your profile. Here, you normally see a list of people that you might know from your connections, such as colleagues at your current or past companies as well as others in your industry.
Once you’ve found these people, you can either visit their profiles directly or send them a connection request. The People you may know tab is one of many helpful tools for networking. And if you want to take your skills in this area to the next level, consider checking out our top ways for building a professional network on LinkedIn.
4. Likelihood of Interest
Another example of AI in hiring with LinkedIn is the “Likelihood of Interest” feature, which launched in 2023. When recruiters reach out to people, there’s a high likelihood that many users won’t be interested in exploring a new opportunity. As a result, this can lead to a lot of wasted time and missing out on talented candidates who would want to join their company.
LinkedIn uses several parameters to determine whether a candidate would be interested in a potential job opening. These include whether the candidate is interested in the employer, and if they’re looking for new work opportunities or not.
If a potential employee would probably be interested in a role, hiring managers will see a green message titled High likelihood of interest. For those who might be intrigued to learn more, you’ll see Moderate likelihood of interest instead.
If you’re researching new job opportunities on LinkedIn, you may not want people to know that you’ve viewed their profile. You can read this guide on how to anonymously view other people’s LinkedIn profiles if that sounds like you.
5. Profile-Building
In 2023, LinkedIn launched a profile optimization feature in beta mode called Enhance your profile. You can use the tool to adjust your headline, along with tweaking your About section. As of October 2023, this feature is only available to LinkedIn Premium subscribers (is LinkedIn Premium worth paying for?).
The good news, however, is that you don’t need a Premium subscription to create an amazing profile. You can optimize your LinkedIn profile to get more clients as a freelancer, and these tips also apply to people looking for a full-time job.
6. Creating Job Descriptions
In addition to using AI to draft messages, recruiters on LinkedIn also have the ability to create job descriptions using the technology. As of October 2023, the feature is only available in English and to a small selection of LinkedIn accounts—but more users will likely have access to the feature in the future.
With the AI-powered job description feature, you can set the location of your opening. On top of that, you also have the option to talk about the job type and company name—along with various other features.
If you’re looking for a new job, you should watch out for several red flags in job descriptions (whether they were AI-produced or not). That way, you’ll find it easier to pick a role that’s better suited to you.
LinkedIn Uses AI in Several Effective Ways
Whether you want to optimize your profile on LinkedIn or improve your search for highly-skilled candidates as a recruiter, there are several AI-powered features on LinkedIn that you can check out. Some of these, such as job recommendations, are well-established. But others, such as AI-generated messages, are still in their early days.
Although you can use some AI-powered features for free, you’ll need a LinkedIn Premium subscription for others. If you feel like these tools would be necessary for your career, it might be worth upgrading.
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12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
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Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
