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6 Things You Can Do if the Domain Name You Want Isn’t Available

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6 Things You Can Do if the Domain Name You Want Isn’t Available

Whether you’re setting up a small business or starting a blog, picking the right domain name can help you establish a strong online presence and connect with your target audience. That said, considering how many websites are out there, there’s a good chance that the domain name you want is taken.


The good news is that there are plenty of things you can do to navigate this challenge and find a domain name that’s right for your brand. Here are a few options you might want to consider.


1. Use a Different Extension

In the past, you typically had to pick between a .com and .org domain name extension (also called TLD). But there are numerous alternative TLDs available now, ranging from the more practical .info and .tech options to adventurous ones like .guru, .cafe, and even .ninja!

These alternative options give you the opportunity to create a more impactful and distinct domain name that tells your target audience what you do. What’s more, an alternative domain name extension won’t hurt your SEO efforts or search presence.

So, for instance, if you want the domain name “YourFavoriteFlorist” with a .com TLD, but that is unavailable, you could instead use “YourFavorite.florist.”

Here’s an example of a yoga studio that has the .yoga extension! The name catches your attention and reflects the brand’s specialization.

2. Experiment With Synonyms

If you’re not set on purchasing a specific domain name, consider using synonyms of words that you would like in the name. By substituting even just one word with another, you’ll be able to create a domain name that still communicates the essence of what your website is about.

For instance, say you want to set up a website with articles for first-time gardeners, and your ideal domain name is “GreenBackyard” with a .com TLD. If this domain name is unavailable, you could look up synonyms for either of the two words that make up the domain name. A few potential options that you could consider include “GreenGardens” or “EvergreenBackyard.”

Using the right synonyms may, in fact, improve upon your original domain name idea while still aligning with your vision for your website.

3. Extend the Name

If you’re unable to find an available domain name, adding a word before or after your ideal domain name can make it a unique option. This approach will also ensure that the meaning and essence of your domain name remain intact.

So, for instance, if you want to set up a technology blog with the name “TechConnect,” but you find that the corresponding domain name is unavailable, you could change the domain name to “MyTechConnect.”

This is, in fact, a strategy that even larger businesses use. Take Square, for example; the company’s domain name is “SquareUp” with a .com TLD.

A screenshot of a business that uses a an extended domain name

If you decide to do this, make sure that the domain name you choose is not too complex or lengthy, since this could affect the memorability of your website’s name.

4. Incorporate Your Region Name in the Domain

If you’re setting up a website for your small business that caters to a primarily local audience, consider adding the name of your city, town, or country to the domain name.

In addition to not being too different from your ideal domain name choice, this can also help you market your services or products to a specific market.

You’ll see that the restaurant The Modern, which is located in New York City, has the location of the city added to its domain name.

A screenshot of a restaurant that has its location as part of its domain name

Using the name of the city in the domain name lends a sense of local relevance, making it easier for the restaurant’s potential customers to find it online.

Alternatively, if you don’t want to include a location in your domain name, you could consider using a country code TLD.

This means if you’re in the UK, you could use .uk as the ccTLD. Similarly, if you reside in Germany, you could use .de. Before you do this, make sure to check whether domain names with ccTLDs are popular in your country.

5. Use Acronyms

If you’ve already settled on a name for your business and find that a corresponding domain name isn’t available, consider using an acronym of your brand name. For instance, if the name of your business is “Content Speak Digital,” try using “CSDigital” as the domain name with different TLDs until you find one that you like.

Not only will this allow you to settle on a domain name you like, but it will also create a more concise URL, which can make it significantly easier for your target audience to find you online.

You can see that the renowned news agency The Associated Press uses this strategy.

A screenshot of a brand that uses an acronym in its domain name

If you already own a business, you’d likely prefer to use its name as the domain name. In this case, you should use a domain registrar to check if the name is available. If you discover that someone else is using the domain name, you may want to explore the option of filing a lawsuit.

But keep in mind that filing a lawsuit can be a lengthy and complex process, so you should consult an attorney who specializes in this line of work. The attorney can help answer your questions and allow you to easily navigate the legal landscape.

Picking the Best Domain Name

While there’s no such thing as a perfect domain name, it’s important that you pick one that aligns with your brand and is easy to remember.

Keep in mind that if the domain name you want is already trademarked and used by another entity, it’s best to avoid picking a name that’s too similar to the one that already exists. In this case, it might be best to just go back to the drawing board and list potential domain names you wouldn’t mind using.

So, before you choose a domain name, make sure to explore different strategies that can help you come up with a few good options. Additionally, it’s important that you familiarize yourself with domain scams that are common at present, so you don’t fall victim to any of them.

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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