SOCIAL
6 Things You Can Do if the Domain Name You Want Isn’t Available

Whether you’re setting up a small business or starting a blog, picking the right domain name can help you establish a strong online presence and connect with your target audience. That said, considering how many websites are out there, there’s a good chance that the domain name you want is taken.
The good news is that there are plenty of things you can do to navigate this challenge and find a domain name that’s right for your brand. Here are a few options you might want to consider.
1. Use a Different Extension
In the past, you typically had to pick between a .com and .org domain name extension (also called TLD). But there are numerous alternative TLDs available now, ranging from the more practical .info and .tech options to adventurous ones like .guru, .cafe, and even .ninja!
These alternative options give you the opportunity to create a more impactful and distinct domain name that tells your target audience what you do. What’s more, an alternative domain name extension won’t hurt your SEO efforts or search presence.
So, for instance, if you want the domain name “YourFavoriteFlorist” with a .com TLD, but that is unavailable, you could instead use “YourFavorite.florist.”
Here’s an example of a yoga studio that has the .yoga extension! The name catches your attention and reflects the brand’s specialization.
2. Experiment With Synonyms
If you’re not set on purchasing a specific domain name, consider using synonyms of words that you would like in the name. By substituting even just one word with another, you’ll be able to create a domain name that still communicates the essence of what your website is about.
For instance, say you want to set up a website with articles for first-time gardeners, and your ideal domain name is “GreenBackyard” with a .com TLD. If this domain name is unavailable, you could look up synonyms for either of the two words that make up the domain name. A few potential options that you could consider include “GreenGardens” or “EvergreenBackyard.”
Using the right synonyms may, in fact, improve upon your original domain name idea while still aligning with your vision for your website.
3. Extend the Name
If you’re unable to find an available domain name, adding a word before or after your ideal domain name can make it a unique option. This approach will also ensure that the meaning and essence of your domain name remain intact.
So, for instance, if you want to set up a technology blog with the name “TechConnect,” but you find that the corresponding domain name is unavailable, you could change the domain name to “MyTechConnect.”
This is, in fact, a strategy that even larger businesses use. Take Square, for example; the company’s domain name is “SquareUp” with a .com TLD.
If you decide to do this, make sure that the domain name you choose is not too complex or lengthy, since this could affect the memorability of your website’s name.
4. Incorporate Your Region Name in the Domain
If you’re setting up a website for your small business that caters to a primarily local audience, consider adding the name of your city, town, or country to the domain name.
In addition to not being too different from your ideal domain name choice, this can also help you market your services or products to a specific market.
You’ll see that the restaurant The Modern, which is located in New York City, has the location of the city added to its domain name.
Using the name of the city in the domain name lends a sense of local relevance, making it easier for the restaurant’s potential customers to find it online.
Alternatively, if you don’t want to include a location in your domain name, you could consider using a country code TLD.
This means if you’re in the UK, you could use .uk as the ccTLD. Similarly, if you reside in Germany, you could use .de. Before you do this, make sure to check whether domain names with ccTLDs are popular in your country.
5. Use Acronyms
If you’ve already settled on a name for your business and find that a corresponding domain name isn’t available, consider using an acronym of your brand name. For instance, if the name of your business is “Content Speak Digital,” try using “CSDigital” as the domain name with different TLDs until you find one that you like.
Not only will this allow you to settle on a domain name you like, but it will also create a more concise URL, which can make it significantly easier for your target audience to find you online.
You can see that the renowned news agency The Associated Press uses this strategy.
6. Assert Your Legal Rights if You’re the Trademark Owner
If you already own a business, you’d likely prefer to use its name as the domain name. In this case, you should use a domain registrar to check if the name is available. If you discover that someone else is using the domain name, you may want to explore the option of filing a lawsuit.
But keep in mind that filing a lawsuit can be a lengthy and complex process, so you should consult an attorney who specializes in this line of work. The attorney can help answer your questions and allow you to easily navigate the legal landscape.
Picking the Best Domain Name
While there’s no such thing as a perfect domain name, it’s important that you pick one that aligns with your brand and is easy to remember.
Keep in mind that if the domain name you want is already trademarked and used by another entity, it’s best to avoid picking a name that’s too similar to the one that already exists. In this case, it might be best to just go back to the drawing board and list potential domain names you wouldn’t mind using.
So, before you choose a domain name, make sure to explore different strategies that can help you come up with a few good options. Additionally, it’s important that you familiarize yourself with domain scams that are common at present, so you don’t fall victim to any of them.
SOCIAL
Snap On How It Empowered Women’s With AR Storytellling

Snapchat has won the AR/VR category at The Drum Awards for Creativity. Here is the award-winning case study.
In France, like many western countries, public space lacks monuments honouring women. What about empowering Women’s Legacy through Augmented Reality? As a storytelling company, Snap knows that stories have the power to change hearts, minds, and behaviors. Stories create empathy, which can inspire behavior change across Snap and the broader industry. And although our industry is data-driven, we understand numbers are not a substitute for lived experience. The differing lived experience of underrepresented groups can reduce feelings of belonging, which in turn reduces opportunity to realize potential. Snap’s goal in inspiring empathy is to create a shared culture of belonging for all.
To celebrate International Women’s Day, March 8, 2023, Snap’s AR Studio has been honouring 8 emblematic women in 8 major French cities (Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes) through a unique augmented reality experience: “March 8, 8 women”. “March 8, 8 women” has been a unique opportunity to demonstrate Augmented Reality’s impact in supporting Great National Cause (French president Emmanuel Macron has declared Equity a priority for 2023), while showcasing Snap’s creative and technologic leadership in AR.
While as many women as men have marked the course of history, the vast majority of sculptures in the urban space in France (squares, gardens and streets) honour male characters. Snap’s AR Studio has thus imagined augmented reality statues of women who have left their mark on history in the fields of politics, arts and letters or resistance. These augmented reality statues are installed next to the physical statues of their male counterparts – hence creating a silent dialogue between two historical figures, a male & a female, a physical & a virtual, both having lived in the same era, walked similar fields, achieved close successes.
Each of these 8 virtual statues honours the achievements of the following 8 great women in history and helps to commemorate their contributions to French society:
Simone Veil: Champion of women’s rights, emblem of the 1975 law that legalized abortion, and the first female president of the European Parliament. Her augmented reality statue will be positioned next to the physical one of General Charles de Gaulle on the Champs-Elysées roundabout in Paris.
Simone de Beauvoir: An acclaimed writer and philosopher of the existentialist movement. As an anti-conformist, she advocated for the emancipation of women in her writings, such as her 1949 book The Second Sex, and became one of the pioneers of French feminism in the 20th century. Her augmented reality statue will be placed next to the physical one of 20th century poet and writer Antoine de Saint-Exupéry, at Place Bellecour in Lyon.
Elisabeth Vigée Le Brun: Admitted to the Royal Academy of Painting and Sculpture in 1783 and the official painter to Marie Antoinette, she achieved critical and popular success in the artistic world despite the many obstacles facing female artists of her time. Her augmented reality statue will be placed next to the physical one of 18th century artist Pierre Puget, in the Parc Borély in Marseille.
Françoise de Graffigny: One of the most emblematic female figures of 18th century French literature, best known for her philosophical essay Letters from a Peruvian Woman published in 1747. Her augmented reality statue will be positioned next to the physical one of renown philosopher Montesquieu, at Place des Quinconces in Bordeaux.
Manon Tardon: Figure of the French Resistance and Free France, she was present on May 8, 1945, in Berlin when the surrender of Nazi Germany was signed. Her augmented reality statue will be positioned next to the physical one of World War 2 hero Philippe Leclerc de Hauteclocque, at Square Amiral Halgan in Nantes.
Josephine Baker: An American-born singer, actress, feminist, showgirl, and French resistance fighter, Josephine Baker was a spy for the Free French Forces, an emblem of the Paris of the Roaring Twenties, and an influential figure in the fight against racial segregation. Her augmented reality statue will be placed next to the physical one of resistant fighter Jean Moulin, at Gare Centrale in Metz.
Olympe de Gouges: Principal author of the Declaration of the Rights of Woman and the Citizen published in 1791, she is considered one of the French pioneers of feminism. Her augmented reality statue will be positioned next to the physical one of French Revolution leader Jean-Baptiste Kléber, at Place Kléber in Strasbourg.
Hubertine Auclert: Journalist, feminist activist, and founder of the society Le droit des femmes in 1876, she advocated for women’s economic independence, the right to education, and equality in marriage and divorce. Her augmented reality statue will be positioned next to the physical one of early 20th-century activist Léon Trulin, at Place du Théâtre (not far from the Lille Opera).
“Through this innovative experience installed in 8 cities in France, we want to pay tribute to 8 women who have changed French history and society through their actions, their writings, or their positions. Thanks to Snap’s augmented reality technologies, we were able to celebrate those 8 women by building their statues in the public space by placing them alongside statues of men. By establishing a silent dialogue between these historical figures, our wish is to raise public awareness of the fight for women’s rights.” — Donatien Bozon, AR Studio Director.
To design this outstanding augmented reality experience, AR Studio Paris teamed up with French Women’s Rights advocate and influencer Aude Gogny-Goubert, drew inspiration from academic essays (Women & cities, Presses universitaires François-Rabelais, 2004), and requested the patronage of SnapWomen EMEA, a Snap’s Employee Representative Group supporting Equity. An all-female panel vetted the 8 female historical figures (and their male counterpart), from more than twenty curated candidates.
It took AR Studio Paris and its partners a total of 3 months, from ideation to launch, to create true virtual monument as close to physical ones as possible. 3D artists and producers scrutinized the physical statues in order to develop a virtual counterpart replicating sculpting techniques and materials. AR engineers exploited Snap Inc. proprietary technologies (Location AR, Environment mapping, Surface Tracking…) to bring this augmented reality experience to life.
The AR experience “March 8, 8 Women” has been available since March 8, 2023, sharing, with Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes citizen and visitors, 8 permanent virtual monument exclusively available on Snapchat… thus building momentum to advocate Equity across France.
Snap believes that augmented reality—digital content overlaid over the real world—represents the next major shift in computing. Like ephemeral messaging and vertical video, Snap also pioneered augmented reality. Today Snap is leading in AR, from a technology, scale, and creator perspective. Snap’s vision for AR is rooted in innovation and stems from our desire to solve problems for our community in a creative way through human-centric design, and the desire to create a more positive reality rather than escape the problems our society faces. As it turns out, Snapchatters love the world around them and the friends and family they share it with, so why not use technology to enhance it for the better?
SOCIAL
An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]
![An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic] An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1701770165_An-Overview-of-the-Evolving-Data-Landscape-Powering-AI-VR.jpg)
While AI and large language models (LLMs) become more commonplace, it’s worth considering the amount of computational power, and data storage, that these systems require to operate.
Demand for high-grade GPUs, for example, is still exceeding demand, as more tech companies and investors look to muscle in, while the big players continue to build on their data center capacity, in order to beat smaller systems out of the market.
That, inevitably, means that control over many of these new processes will eventually fall to those with the most money, and even if you have concerns about next-level computational power being governed by CEOs and corporations, there’s not a heap that you can do about it, as they need an established holding to even get in.
Well, unless a government steps in and seeks to build its own infrastructure in order to facilitate AI development, though that seems unlikely.
And it’s not just AI, with crypto processes, complex analysis, and advanced scientific discovery now largely reliant on a few key providers that have available capacity.
It’s a concern, but essentially, you can expect to see a lot more investment in big data centers and processing facilities over the coming years.
This new overview from Visual Capitalist (for Hive Digital) provides some additional context. Here, the VC team have broken down the current data center landscape, and what we’re going to need to facilitate next-level AI, VR, the metaverse, and more.
It’s an eye-opening summary. You can check out Visual Capitalists’ full overview here.
SOCIAL
30 Quick Ways to Increase Your Website’s Conversion Rate [Infographic]
![30 Quick Ways to Increase Your Website’s Conversion Rate [Infographic] 30 Quick Ways to Increase Your Website’s Conversion Rate [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1701723364_30-Quick-Ways-to-Increase-Your-Websites-Conversion-Rate-Infographic.jpg)
Looking to drive more direct conversions from your website listings this holiday season?
The team from Red Website Design share 30 ways to improve your website conversion rate in this infographic.
Here’s the top five from the list:
- Include as few fields as possible on forms
- Use testimonials
- Clearly state product/service benefits
- Include subscriber and social media follower counts
- Write clear, compelling copy
Check out the infographic for more detail.
A version of this post was first published on the Red Website Design blog.
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