Click Share Vs Impression Share – Which One Should You Care About?

The more aggressive your bids are, the more impression share you own, the more conversions you get. Simple, right? Well, not quite… Let’s start by breaking down what the famous…

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PPC In The Time Of COVID-19: You Asked, We Answered

Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it’s the primary topic of discussion PPC as well. Businesses are seeking…

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Google Ads Target CPA Bidding: Benefits & Drawbacks

Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and…

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Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away

I am using this opportunity to remind you about Facebook’s mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory…

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