Google Ads Target CPA Bidding: Benefits & Drawbacks

Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and…

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Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away

I am using this opportunity to remind you about Facebook’s mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory…

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