SOCIAL
Instagram Adds New Comment Reply Option, Tests Star Sign-Related Stickers

Instagram’s adding a new way to interact with post replies, while it’s also experimenting with an interactive star-sign based sticker, in order to facilitate more engagement.
First off, after experimenting with the feature over the last few months, Instagram has now officially added the capacity to share comments from any public post or Reel to your IG story.
As you can see in this example, now, when you swipe left on a comment, you’ll see a new option to share it in your story. The comment will then be featured in a new sticker type, which you can place anywhere within the story frame.
It’s pretty much the same as TikTok’s video comment replies option, which it added back in 2020, while YouTube also has Shorts comment replies, which it expanded to all public comments (in addition to comments on your own clips) back in June.

The idea is that this will provide more prompts for your short clips, by providing the capacity to highlight interesting comments within new videos.
And it’s clearly driving engagement on other apps, so it makes sense for IG to also jump on board, and align with usage trends.
On another front, Instagram’s also looking to get into horoscopes, with a new test of an astrology sticker in the app.

You can see the new sticker in this example screenshot, posted by app researcher Alessandro Paluzzi, which, when added to your story or Reel, would include a symbol and star sign title to highlight your birth alignment in-stream.
Using the sticker will then also invite additional engagement opportunities, via a star-sign matching feature, which will enable users to check their relative compatibility with you via the sticker you use.

It seems like a pretty minor element, and as such, it’s somewhat surprising to see how prominent IG looks to be testing it within the sticker tray. But then again, research also suggests that star signs have been seeing a resurgence among younger audiences of late.
So it may well be a valuable and inventive way to spark more engagement, by prompting users to check how their shared stars align, via these listings.
From a marketing perspective, the comment reply option could be a good way to highlight positive mentions, and give your engaged fans the spotlight, while it’ll also provide more opportunity to showcase mentions of your products on other posts, which could help you glean more promotional value from such.
The star signs feature is probably not as valuable, but maybe, if that aligns with your audience, you could use it to showcase the star sign of the month, and share brand or product-related insights based on that sign’s key traits.
Yeah, the comment sticker definitely has more direct potential here, but worth considering both either way.
The new comment reply option is available to all users from today, while the star sign sticker is still in testing, with no official release date as yet.
SOCIAL
How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]
![How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic] How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1702266964_How-to-Train-ChatGPT-to-Write-in-Your-Brands-Tone.jpg)
Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?
The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.
TCM breaks things down into the following categories:
- Innocent
- Sage
- Explorer
- Ruler
- Creator
- Caregiver
- Lover
- Hero
- Everyman
- Magician
- Jester
- Outlaw
Check out the infographic for more information.
A version of this post was first published on the Red Website Design blog.
SOCIAL
Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz
Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.
Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”
He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.
Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.
But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.
“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.
But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”
Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.
Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.
It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.
Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”
Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”
US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.
SOCIAL
Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.
Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.”
And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.
The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.
Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.
But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.
But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.
Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.
Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.
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