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Instagram Adds New Measures to Help Users Regain Access to Locked Accounts

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Instagram Adds New Measures to Help Users Regain Access to Locked Accounts

Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out, while it’s also added some new measures to combat impersonation – which feel like a pointed jab at Elon Musk’s ‘Twitter 2.0’ approach.

First off, on re-gaining access to hacked accounts – to help people get back into their profiles, Instagram has set up a new recovery center which will guide you through the process of logging back into your profile.

As you can see in this sequence, now, if you find yourself locked out of IG, you can go to Instagram.com/hacked, which will then take you through the process to get your log-in info.

As explained by IG:

If you’re unable to log in to your account, enter Instagram.com/hacked on your mobile phone or desktop browser. Next, you will be able to select if you think you’ve been hacked, forgot your password, lost access to two-factor authentication or if your account has been disabled. From there, you will be able to follow a series of steps to help regain access to your account.”

It could be a helpful tool to help avoid a common frustration, with a simplified flow to help get you back into the app.

Instagram also notes that people with multiple accounts will be able to choose which specific account needs support.

Instagram’s also expanded access to its friend confirmation process, which enables users to refer to their friends to confirm their identity, if they end up locked out.

Instagram follow requests

The option, which Instagram started testing back in July, is now available to everyone on Instagram.

“If you find yourself locked out of your account, you’ll be able to choose two of your Instagram friends to verify your identity and get back into your account.

In addition to this, Instagram’s also adding new measures to combat impersonation in the app, including new warnings on questionable contact, and expanded display of its verification badges.

Which is almost the opposite of the direction that Twitter is currently heading.

As per IG:

“We’re now testing sending warnings if an account that we suspect may be impersonating someone requests to follow you. In the coming months, we’ll also send warnings if an account that may be impersonating a business sends you a Direct Message (DM).

Instagram safety update

Instagram’s verification badges, meanwhile, will soon be shown across more surfaces in the app:

“That way, you can quickly determine whether the account you are interacting with is authentic. In addition to Profiles, you can now see verified blue badges in Stories and DMs and coming soon, Feed.

Instagram safety update

So while Twitter is diluting its blue badges as an authenticity tool, by selling them to anyone for $8, Instagram is ramping up its emphasis on blue ticks as a marker of true identity, as clarified by its verification checking process.

I mean, theoretically, Twitter’s new $8 Blue checkmarks could also serve a similar purpose, if Twitter were to incorporate more ID checking into its systems. But right now, the process is not as vigorous in confirming user information, while the fact that anyone can buy a blue tick reduces the value of it as a marker of trust.

On Instagram, however, it remains an important signal in this respect, and the expanded display of the checkmark could help to reduce impersonation in the app.

Instagram says that these new updates are being rolled out to all users from today.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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