eMarketer last week reported that Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, last year, down from 10.1% in 2018.
eMarketer estimated that Instagram will grow slower than previously expected. eMarketer expects a growth of 4.5% in 2020, revised down from 5.4%, and in 2021, eMarketer expects a growth of 3.2% instead of 4.1%.
eMarketer says that older age groups are not joining the platform as quickly as anticipated.
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