SOCIAL
Meta Updates Reels Monetization Options to Better Incentivize Creators

With short-form video now the key battleground for social media attention, all of the major platforms are working to establish the most appealing creator monetization programs, in order to ensure that top stars continue posting to their apps.
YouTube already has its Partner Program, which essentially works to supplement Shorts, in addition to its Shorts Fund, while TikTok has just today announced its first steps towards a revenue share program for top creators.
And now, Meta is also sweetening its deal for Reels, with an update to its Reels Play Bonus program, which will see it restructure its payments process, while it’s also launching a new ‘Challenges’ option for Facebook Reels, providing more ways to earn money from your short clips.
As explained by Meta:
“As we continue to test and refine the Reels Play bonus programs, we’re making some updates. We’re adjusting how payouts are calculated, aimed at rewarding creators across a range of audience sizes who are making high quality original content that resonates with people, (which may result in payouts changing for some creators)”
Meta hasn’t provided any specific breakdown as to how its calculations will be changing, but the update seems to be aimed at rewarding creators with smaller audiences, as opposed to the big players taking up all of the cash.
For example, if someone has a million followers, it’s going to be much easier for them to reach any engagement threshold set for Reels rewards, which disadvantages rising stars and those looking to establish themselves in the space. By factoring in variability, and potentially rewarding creators based on some kind of engagement per viewer ratio, that could make it a more equitable and encouraging program to foster rising talent.
In addition to this, Meta’s also introducing “Challenges” on Facebook, “a new incentive that helps creators in the Reels Play bonus program unlock new ways to earn from their content, up to $4,000 in a given month.”
This is also angled towards helping a broader range of creators to make money from Reels, as opposed to the big names gathering up all of the cash available.
But really, creator funding programs like this are not scalable, and if Meta wants to build a truly equitable and beneficial revenue share system, it will need to incorporate ads at some point, and allocate a portion of their performance to relevant creators.
Which is where this next announcement comes in:
“Building on the strong advertising and revenue sharing foundation we’ve established with in-stream ads, we’ve been rolling out overlay ads in Reels on Facebook, and we’re starting to test them with a wider set of creators, (beyond the in-stream ads program) to expand availability to more creators and open up more high quality inventory for advertisers on our platform.”
Meta’s been testing overlay ads for Reels with selected creators for some time, with all Reels creators in the US, Canada and Mexico getting access to the option back in February.

That could provide a more sustainable monetization pathway for short-form content, while also providing advertisers with another way to promote their products within the rising option, meeting consumers where they’re increasingly paying attention.
Indeed, in its most recent performance update, Meta noted that Reels clips now take up more than 20% of the time that people spend on Instagram, while video content, overall, makes up 50% of the time that users spend on Facebook.
Even if TikTok was the originator of the trend, and these other apps are simply jumping on the bandwagon, the popularity of the format is undeniable, and it’s worth considering the opportunities in short form clips, in all apps, for your marketing efforts.
Finally, Meta’s also rolling out new insights for Reels Play creators on Facebook.
“On the Reels Play Bonus Insight page on Facebook, creators can easily see how many Plays each of their eligible Reels received within the given earning period.”
That will provide more transparency into the process, and help Reels creators establish a more sustainable process.
At least until Meta changes its monetization parameters again, based on what it’s looking to incentivize, which is why Meta really needs to push its Reels overlay ads offering, in order to provide a more reliable monetization flow for Reels creators.
It’s amazing to consider the adoption of short-form video, and the impact of TikTok, especially when you also consider that Vine was around years ago, and offered essentially the same type of content approach, yet never caught on in the same way.
Maybe it was ahead of its time, and maybe, as consumption habits continue to evolve, shorter and shorter forms of entertainment will continue to be the norm, leaning into the increasing pace of the media cycle, and the never-ending stream of content available to us 24/7.
I mean, it seems like our brains can only take so much, but we’re also evolving, and as we grow more accustomed to these changes, expectations will also shift, forcing industry changes to go with them.
Whatever it may be, short-form video is the key trend of the moment, and the platform that can work out the best monetization process will likely be the big winner in the end.
SOCIAL
TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.
TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.
“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.
TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.
Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”
ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).
Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.
GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.
Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.
Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.
SOCIAL
How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]
![How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic] How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1702266964_How-to-Train-ChatGPT-to-Write-in-Your-Brands-Tone.jpg)
Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?
The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.
TCM breaks things down into the following categories:
- Innocent
- Sage
- Explorer
- Ruler
- Creator
- Caregiver
- Lover
- Hero
- Everyman
- Magician
- Jester
- Outlaw
Check out the infographic for more information.
A version of this post was first published on the Red Website Design blog.
SOCIAL
Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz
Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.
Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”
He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.
Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.
But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.
“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.
But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”
Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.
Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.
It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.
Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”
Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”
US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.
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