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Pinterest Bans All Weight Loss Related Ads

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Pinterest completes their list of already banned weight loss related ads as National Eating Disorders Association’s data shows a steep rise in unhealthy eating patterns during the pandemic and Pinners embrace radical self-acceptance.

National Eating Disorders Association helpline has reported they experienced a 40% increase in call volume in 2020 that were related to mental health and eating disorder struggles compared to the year before. In light of that data combined with more recent trends on Pinterest, the platform has updated its policies, prohibiting all ads related to weight loss imagery and language. 

As explained by Pinterest:  

“As our community of Pinners grows, so do searches for topics like healthy eating, healthy lifestyle and fitness tips. We’ll continue providing useful and relevant content for those searching for it while prohibiting content that displays, rationalizes or encourages eating disorders and other types of self-injury.  For example, whenever Pinners search for keywords related to eating disorders, we block search results and direct them to expert organizations, like NEDA, so they can find additional resources. Pinterest also offers a variety of emotional well-being activities developed by emotional health experts, accessible directly within our mobile app and website. Pinners can simply search for “#pinterestwellbeing” to explore gratitude and self-compassion exercises, along with other interactive practices that can help improve their mood.“ 

Pinterest had already banned ads that featured any of the following:

  • Weight loss or appetite suppressant pills, supplements, or other products;

  • Before-and-after weight-loss imagery; 

  • Weight loss procedures like liposuction or fat burning; 

  • Body shaming, such as imagery or language that mocks or discredits certain body types or appearances; and

  • Claims regarding unrealistic cosmetic results

The new policy, prohibiting all weight loss related ads now also includes:

  • Any weight loss language or imagery; 

  • Any testimonials regarding weight loss or weight loss products; 

  • Any language or imagery that idealizes or denigrates certain body types; 

  • Referencing Body Mass Index (BMI) or similar indexes; and

  • Any products that claim weight loss through something worn or applied to the skin

Pinterest adds that ads promoting healthy lifestyles and habits, like fitness products and services, will still be allowed as long as they don’t promote weight loss. This is an important adaptation as many young people were cut off from their normal routines and hobbies during the pandemic that might have been their main opportunity for healthy exercise. Now, those same young people are experiencing the pressure of having to return to their social circles after almost 15 months of being away or distanced, and many experience heightened body image related insecurities.

Elizabeth Thompson, Interim CEO for the National Eating Disorders Association said: 

“NEDA is encouraged by this necessary step in prioritizing the mental health and well-being of Pinners, especially those impacted by diet culture, body shaming, and eating disorders. We are hopeful this global policy will encourage other organizations and companies to reflect on potentially harmful ad messages and to establish their own working policies that will create meaningful change.”

The move makes sense for Pinterest, where most people hop on the platform to get inspired, find new ideas, and look for positivity. This has long been the unique quality of Pinterest, which is considered a positive place by over 90% of people. Pinterest has stated before about how positive online environments have a “halo effect” on the brands that show up there, which simply means people are more receptive, trusting, and positively positioned towards them.

Pinterest also showcased a trend in searches, which supports the radical self-acceptance movement of body-neutrality:

  • “Healthy mindset quotes” searches are up x13 from previous year,

  • “Body neutrality” and “stop body shaming quotes” are up 5x, 

  • Body acceptance quotes are up 7x, and

  • “self-love illustration art” has increased 63x.

To bring more focus to the trend, Pinterest will be featuring Idea Pins from creators around the world on the Today Tab all week to showcase them “reimagining the relationship with their bodies.”

Pinterest has been stepping up as a fierce advocate for brand and consumer safety. Their efforts were recently recognized from brands’ side as TAG awarded Pinterest with a brand safety certificate, which required the platform to meet rigorous standards. Other Pinterest’s recent efforts in the realm include joining the Global Alliance for Responsible Media near the end of 2020, and launching a dedicated Brand Safety Hub that outlines the platform’s multi-year efforts to keep making Pinterest a safe place for brands. 

To encourage others in the industry to join the movement towards brand and consumer safety, Pinterest is emphasizing the importance of appropriate policy-making by communicating their own timeline of action and commitment to future steps.

Retrieved from Pinterest Newsroom.

Similar trends of body-positivity and acceptance have been gaining momentum across social media platforms, making it impossible for brands to ignore the change in consumers’ mindsets. For businesses, this change presents an opportunity to take a hard look at their own current messages and join their audiences in focusing on the positive for once.

Read the full announcement of Pinterest’s new policy here.

Socialmediatoday.com

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Novak Djokovic, Rafael Nadal and Roger Federer: Born or made great?

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The Big 3 have won a total of 56 Grand Slams in their career.

Ecogastronomy, puppet arts, viticulture and enology, influencer marketing, or bakery science. In 2022, you can become anything you want and there are even specialized undergraduate degrees to help you gain all the relevant skills at university. Essentially, you can now be academically trained in any subject and learn practically everything you need to excel at your job.

In the context of sports, and particularly tennis, this is no different. There are plenty of degrees you can pursue to complement your career as an athlete, physiotherapist, or coach with useful knowledge about the human body, anatomy, and health.

This basically means that professional tennis players of the 21st century can complement their extraordinary talent and training routine with a relevant education and an elite team of professional and eminent physiotherapists, coaches, PR, and strategists. Ultimately, players have countless tools that can help them win matches, stay healthy, and be well-liked by the press and the fans.

You can find these ‘A teams’ all around the tour nowadays: players of the former next gen have taken advantage of their early success to incorporate experts on every specialty into their team and others like Carlos Alcaraz or Holger Rune have come directly in the tour alongside first-class teams headed by former World No. 1 and Slam champion Juan Carlos Ferrero and respected coach Patrick Mouratoglou respectively.

Understandably, tennis legends who have been on tour for almost two decades have progressively adapted to the quest for perfection too. You must remember Novak Djokovic’s radical diet change mid-career or Rafael Nadal’s loyal sports doctor for most of his injury-prone career.

21st-century professional tennis players have learned it all as far as tennis skills are concerned. In fact, objectively any top-100 player can produce Djokovesque cross-court backhands or Nadalese down-the-line forehands any time – we have seen rallies of the highest level in practices, Challengers and junior tournaments.

So, one must think that if every player on the tour can produce top-level tennis and is surrounded by the perfect team, what is stopping them from winning 20+ Grand Slam titles like Nadal, Roger Federer, and Djokovic?


Nadal, Federer and Djokovic — the Big 3

Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.
Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.

The Big 3 — Rafael Nadal, Roger Federer and Novak Djokovic — are living proof that in life there are things you just can’t learn, despite our self-help books saying otherwise. Tennis is different from other mainstream sports in that it remains an individual and extremely mental sport.

These three players belong at a higher level than anyone else, and it is not only the 63 combined Slam titles that separate them from their opponents. It is clearly not their physical form either, quite the opposite currently. It is the ability to remain serene, focused, confident, and indifferent to the crowd, pressure, and expectations, to play one point at a time, whether it is a break or a championship point, and to extract it from the surrounding context.

Being the best of all time does, however, not imply being the better player in all matches. We don’t have to go far back to find an example of a time when Nadal and Djokovic were the clear underdogs in a match. For instance, in Wimbledon 2022 we saw Nadal win a match with an abdominal tear and an average 80-mph serve speed (on a grasscourt!) against Taylor Fritz, a top American player in his best-ever season.

In essence, the three GOATs have had the ability to know how to win even when they are the worst players on the court, and if that greatness is something we all could learn or train for, it would stop being called so and we would see it more often.

Whether it is the experience, intelligence or just intrinsic and unique talent that has led to Big 3’s unprecedented achievements we won’t ever exactly know and, I am afraid, they are giving no opportunity to the so-called Next Gen to even dream of replicating their record book and help us make sense of what it takes to become a tennis master.

In any case, we can only feel extremely fortunate to have lived on the same timeline as the greatest trivalry in sports history. All of us, but the Next Gen, can only hope Nadal and Djokovic do not follow Federer’s retirement path anytime soon. And one only needs to watch their last matches against each other to (rightfully) assume that might not happen anytime soon.

What is the foot injury that has troubled Rafael Nadal over the years? Check here

Poll : Who will end up with most Grand Slam titles?

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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