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Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4



Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4

It’s another mixed bag for Snap Inc. in its latest performance update, with the platform adding more users, though not in its most lucrative markets, while revenue also increased, though not at the levels expected.

Thus is the theme of Snap’s performance, a yin-yang of strengths that are also weaknesses, in virtually every element.

First off, on usage. Snapchat rose to 414 million daily active users in Q4, a 10% YoY increase.

Which is a positive, though as you can see, Snap actually lost a million users in North America, which is a significant note over the holiday period.

Almost all of the platform’s growth once again came in the “Rest of the World” segment, which has been the same story over the past year.  Snapchat’s seen rising interest in India, which had been a focus of its development push, but it now says that it’s going to change its approach to hone in on “more mature” markets.

As per Snap:

“While we see significant long-term potential for community growth in Rest of World, we are shifting more of our focus toward community growth in our more mature geographies like North America and Europe. Over the past several years, we’ve driven significant growth in DAU by focusing on Android performance in large emerging markets, including India. We will continue to build on our momentum in the APAC region while increasing our investment in improving the product experience for our community in North America and Europe.”

Indeed, last week, Snap launched a new ad campaign in North America, in which it pitches itself as “the antidote to social media”.

Whether that will get more people using the app remains to be seen.

In terms of user engagement, Snap says that total time spent watching its TikTok-like Spotlight feed increased more than 175% year-over-year, while Spotlight average monthly active users increased more than 35% year-over-year.

Which is no surprise given the broader popularity of short-form video, though it is also worth noting that Snap has discontinued funding for its Snap Originals programming, likely as a result of more interest in cheaper, user-generated content.

Instead of Originals, Snap’s instead looking to work with popular creators on new initiatives, and it did see growth on that front, with public Stories posted by Snap Stars rising 125% year-over-year in the U.S. Snap’s also looking to help creators parlay their platform popularity into brand deals, as a means to establish a more sustainable process for creator revenue share.  

AR also remains a key area of opportunity for the platform, with over 350,000 creators and developers now having built almost 3.5 million AR Lenses for the app. On average, 300 million Snapchatters engage with AR every day, and if Snap can convert that into expanded business offerings, that could still play a key role in its future.

Though it’s also taken a step back on that front, with Snap shutting down its third-party AR development platform ARES late last year as part of its cost-cutting measures. Which is the challenge of its broader business struggles, in that it needs revenue to fuel development, but it needs to reduce costs to rationalize the business.

Which brings us to its latest revenue results:

Snap Q4 2023

As you can see, Snap brought in $1.36b in revenue for the quarter, an increase of 5% year-over-year. Which is relatively good given the broader market conditions, but not as good as the market was expecting.

A big problem for Snap, as noted, is that while it is growing, it’s struggled to expand its audience in its key revenue markets, with usage in North America and EU remaining relatively flat. Which is a big concern when you look at these charts:

Snap Q4 2023

Snap’s average revenue per user is not only way lower in the “Rest of the World” category, where virtually all of its growth is coming from, but it’s also declined over the last year. So again, while it is expanding its audience, which should present future opportunities, its current market potential isn’t growing, which reflects poor capitalization on that growth.

That could suggest flaws in Snap’s evolving business plan. And as reported by CNBC, today’s report also marks six consecutive quarters of single-digit growth or decline at the app.

Snap does have potential, and at 414 million active users, and growing, there should be more value there. But another challenge for the app is that it’s still not ageing up with its audience, and not resonating beyond its core demographic.

Pew Research social media use

As you can see in this chart, nobody over 30 is active on Snap, with the app seeing the second lowest combined overall usage among older audiences of the major social apps (only just beating out Reddit). Snap has been trying to improve on this, but thus far, it remains a niche audience platform. Which is also its key strength in many respects, and something that it has used in its ad partner pitch in the past. But it does also limit its business potential, as fewer brands are looking to reach this market.

And with its AR ambitions seemingly also taking a hit due to lay-offs and other cost-cutting measures, it does seem like Snap’s opportunities are limited, and will remain that way for some time.

At one stage, it looked like Snap would be the leader of the AR race, with its Spectacles glasses set for an AR upgrade in future. But now, Apple and Meta are shifting into gear with their AR offerings, and with far larger resource pools for respective development, it’s hard to see Snap getting back into this race.

Maybe it can. Spiegel has also said that its AR ambitions remain a key focus, despite its cost cutting, though Spiegel has also criticized the broader metaverse push from Meta, which it sees as the next stage of digital connectivity.

So again, there are many contradictions within Snap, and for every positive, there’s also a note of potential negative as well, maintaining its less-than-ideal market balance.

Is it still a good future bet? For users, Snap remains a key connector, and a critical tool for teen connection in particular. But for investors, it may be less valuable, at least till it can get its revenue back on a solid track.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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