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TikTok Faces New Legal Challenge Over its Tracking of Underage User Data

Published

4 years ago

December 30, 2020

tiktok faces new legal challenge over its tracking of underage user data

Despite facing an array of challenges – which, at times, threatened the app’s very existence – TikTok has continued to grow in 2020, and looks set to become an even more important, and influential platform in the year ahead.

But while TikTok has seemingly avoided a ban in the US (for now), the app remains under scrutiny, due to concerns about its impact on young users, and international data security considerations, given its Chinese ownership.

On the first point, TikTok is set to once again be examined over the ways in which it tracks and uses data from underage users as part of newly launched legal proceedings in the UK.

As per Sky News UK:

“A 12-year-old girl from London, who cannot be identified, plans to bring a damages claim against six firms said to be responsible for TikTok and its “predecessor” app Musical.ly for “loss of control of personal data”. According to a High Court ruling published on Wednesday, the action alleges the firms have “misused the claimant’s private information and processed the claimant’s personal data” in breach of EU and UK data protection laws.”

The case is the latest of many that have brought against the app over the same concern:

In October, Pakistan’s Telecommunication Authority temporarily banned TikTok in the nation due to “immoral and indecent content” in the app, which was being made available to young users. TikTok implemented changes and the ban was lifted shortly after.
In August, French officials announced a new investigation into TikTok’s data-gathering practices, primarily due to concerns around its measures to protect younger users.
In July 2019, the UK Information Commissioner launched an investigation into how TikTok handles the personal data of its young users, and whether it prioritizes the safety of children on its network.
In February 2019, the FTC fined TikTok a record $5.7 million for illegally collecting the names, email addresses, pictures and locations of kids under age 13.

TikTok’s measures to protect younger users are rightfully a key focus – according to internal data obtained by The New York Times, more than a third of the app’s daily users in the US are under 14 years of age. That’s despite the full TikTok experience technically only being made available to users over 13, though the app is available to people under that age threshold in what TikTok calls a “limited app experience“:

“TikTok for Younger Users introduces additional safety and privacy protections designed specifically for an audience that is under 13 years old. TikTok for Younger Users allows us to split users into age-appropriate TikTok environments, in line with FTC guidance for mixed audience apps. Users enter the appropriate app experience after passing through an age-gate when they register for a TikTok account.”

So the only thing stopping younger users from logging-on and accessing all TikTok has to offer is a fairly loose age-gate, which no doubt many are subverting. That could also mean that even more than a third of all US TikTok users are under 14, as its official data would be based on self-registered birth dates.

As such, the concerns around TikTok’s child protection efforts are valid, and it makes sense for authorities to be scrutinizing, and challenging the app. That only becomes more pressing as it continues to grow, and its influential capacity increases. And while TikTok’s overall focus is on fun, light-hearted short clips, there’s clearly a level of inherent exploitation within that framework, with young girls, in particular, incentivized to push the limits of what they share in order to garner more likes.

That concern is not isolated to TikTok, all social platforms need to manage such. But TikTok’s video focus, and young audience appeal, does seem to increase the risk in this respect. And while ideally these concerns could be addressed without legal challenge, it’s a critical element for the platform to manage.

As such, keeping the pressure on TikTok should help ensure it keeps working to provide more protection where possible.

As noted, the other lingering concern for TikTok is international data security, with China’s stringent cybersecurity laws technically dictating that parent company ByteDance would need to share data on TikTok users with the CCP on request. We don’t know whether any such request has been made, nor what the Chinese regime might do with the personal information available on ByteDance’s servers. But while the US Government’s attempts to force TikTok to sell into American ownership lacked the required evidence to gain clear passage, many other authorities have raised similar concerns, and that could still see TikTok face more scrutiny in 2021, which could impede its growth.

TikTok lost 200 million users within a day in late June, when the Indian Government banned it due to ongoing conflicts with the Chinese Government. The CCP has continued to bristle various nations as it pursues its interests, and that could result in further restrictions on Chinese apps, very quickly, if indeed tensions escalate.

These are the key concerns for TikTok, as a platform, moving forward. The app has clearly shown that it can succeed, and become a challenger for the established social media players, and the capacity of its algorithm to tap into personal interests, and keep users glued to the app, is clearly significant. But until it can ensure the protection younger users, and appease data sharing concerns, queries will linger around the app.

With billions of dollars on the line, it seems likely that TikTok, and ByteDance, will find solution. But this latest legal battle is another reminder that it won’t necessarily be clear sailing ahead for the latest big social app.

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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