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TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’

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A change to TikTok’s U.S. privacy policy on Wednesday introduced a new section that says the social video app “may collect biometric identifiers and biometric information” from its users’ content. This includes things like “faceprints and voiceprints,” the policy explained. Reached for comment, TikTok could not confirm what product developments necessitated the addition of biometric data to its list of disclosures about the information it automatically collects from users, but said it would ask for consent in the case such data collection practices began.

The biometric data collection details were introduced in the newly added section, “Image and Audio Information,” found under the heading of “Information we collect automatically” in the policy.

This is the part of TikTok’s Privacy Policy that lists the types of data the app gathers from users, which was already fairly extensive.

The first part of the new section explains that TikTok may collect information about the images and audio that are in users’ content, “such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content.”

While that may sound creepy, other social networks do object recognition on images you upload to power accessibility features (like describing what’s in an Instagram photo, for example), as well as for ad targeting purposes. Identifying where a person and the scenery is can help with AR effects, while converting spoken words to text helps with features like TikTok’s automatic captions.

The policy also notes this part of the data collection is for enabling “special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations,” it says.

The more concerning part of the new section references a plan to collect biometric data.

It states:

We may collect biometric identifiers and biometric information as defined under US laws, such as faceprints and voiceprints, from your User Content. Where required by law, we will seek any required permissions from you prior to any such collection.

The statement itself is vague, as it doesn’t specify whether it’s considering federal law, states laws, or both. It also doesn’t explain, as the other part did, why TikTok needs this data. It doesn’t define the terms “faceprints” or “voiceprints.” Nor does it explain how it would go about seeking the “required permissions” from users, or if it would look to either state or federal laws to guide that process of gaining consent.

That’s important because as it stands today, only a handful of U.S. states have biometric privacy laws, including Illinois, Washington, California, Texas and New York. If TikTok only requested consent, “where required by law,” it could mean users in other states would not have to be informed about the data collection.

Reached for comment, a TikTok spokesperson could not offer more details on the company’s plans for biometric data collection or how it may tie in to either current or future products.

“As part of our ongoing commitment to transparency, we recently updated our Privacy Policy to provide more clarity on the information we may collect,” the spokesperson said.

The company also pointed us to an article about its approach to data security, TikTok’s latest Transparency Report and the recently launched privacy and security hub, which is aimed at helping people better understand their privacy choices on the app.

Photo by NOAH SEELAM / AFP) (Photo by NOAH SEELAM/AFP via Getty Images)

The biometric disclosure comes at a time when TikTok has been working to regain the trust of some U.S. users.

Under the Trump administration, the federal government attempted to ban TikTok from operating in the U.S. entirely, calling the app a national security threat because of its ownership by a Chinese company. TikTok fought back against the ban and went on record to state it only stores TikTok U.S. user data in its U.S. data centers and in Singapore.

It said it has never shared TikTok user data with the Chinese government nor censored content, despite being owned by Beijing-based ByteDance. And it said it would never do so, if asked.

Though the TikTok ban was initially stopped in the courts, the federal government appealed the rulings. But when President Biden took office, his administration put the appeal process on hold as it reviewed the actions taken by his predecessor. And although Biden has, as of today, signed an executive order to restrict U.S. investment in Chinese firms linked to surveillance, his administration’s position on TikTok remains unclear.

It is worth noting, however, that the new disclosure about biometric data collection follows a $92 million settlement in a class action lawsuit against TikTok, originally filed in May 2020, over the social media app’s violation of Illinois’ Biometric Information Privacy Act. The consolidated suit included more than 20 separate cases filed against TikTok over the platform’s collection and sharing of the personal and biometric information without user consent. Specifically, this involved the use of facial filter technology for special effects.

In that context, TikTok’s legal team may have wanted to quickly cover themselves from future lawsuits by adding a clause that permits the app to collect personal biometric data.

The disclosure, we should also point out, has only been added to the U.S. Privacy Policy, as other markets like the EU have stricter data protection and privacy laws.

The new section was part of a broader update to TikTok’s Privacy Policy, which included other changes both large and small, ranging from corrections of earlier typos to revamped or even entirely new sections. Most of these tweaks and changes could be easily explained, though — like new sections that clearly referenced TikTok’s e-commerce ambitions or adjustments aimed at addressing the implications of Apple’s App Tracking Transparency on targeted advertising.

In the grand scheme of things, TikTok still has plenty of data on its users, their content and their devices, even without biometric data.

For example, TikTok policy already stated it automatically collects information about users’ devices, including location data based on your SIM card and IP addresses and GPS, your use of TikTok itself and all the content you create or upload, the data you send in messages on its app, metadata from the content you upload, cookies, the app and file names on your device, battery state and even your keystroke patterns and rhythms, among other things.

This is in addition to the “Information you choose to provide,” which comes from when you register, contact TikTok or upload content. In that case, TikTok collects your registration info (username, age, language, etc.), profile info (name, photo, social media accounts), all your user-generated content on the platform, your phone and social network contacts, payment information, plus the text, images and video found in the device’s clipboard. (TikTok, as you may recall, got busted by Apple’s iOS 14 feature that alerted users to the fact that TikTok and other apps were accessing iOS clipboard content. Now, the policy says TikTok “may collect” clipboard data “with your permission.”)

The content of the Privacy Policy itself wasn’t of immediate concern to some TikTok users. Instead, it was the buggy rollout.

Some users reported seeing a pop-up message alerting them to the Privacy Policy update, but the page was not available when they tried to read it. Others complained of seeing the pop-up repeatedly. This issue doesn’t appear to be universal. In tests, we did not have an issue with the pop-up ourselves.

Additional reporting by Zack Whittaker

TechCrunch

APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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