Spotify users have Wrapped and Instagram users have their Top 9. And now TikTok users will have their own year-in-review feature, too. The company today announced the launch of its first personalized annual recap feature with the launch of “Year on TikTok,” a video highlight reel that showcases individual users’ own top TikTok moments. This includes things like how long you’ve been on TikTok, what sort of videos you watched most, your favorite tracks and creative effects, metrics on how often you commented and shared videos, and more.
The feature will also identify your favorite “vibes” — meaning, the sort of videos you like best, such as crafts, cooking, animals, travel, Cottagecore or any of the now numerous communities that have sprung up on the social video platform.
If users haven’t been on TikTok long enough to have developed their own “vibe,” TikTok says their “Year on TikTok” will include other top videos from its “Year on TikTok: Top 100” list instead.
The content for the recap is presented in a familiar way. You’ll vertically scroll down through a video that details your 2020 interests and activities. You then have the chance to share that video directly to your own TikTok profile in order to receive a special profile badge that puts a “2020” on top of your profile photo.
The app’s “Year on TikTok” page also includes other TikTok highlights to browse through, including top memes, top creators, top viral videos, most impactful creators, top celebs, top songs and other year-end trends.
TikTok users can access their “Year on TikTok” by tapping the icon on their For You feed — a prominent placement — or by scrolling to the banner at the top of the app’s Discover page.
The accuracy of TikTok’s recap is debatable. For example, even though every other video in my For You feed is related to politics and news (go figure!), TikTok informed me my top “vibes” were things like home, travel and animal videos. That’s true too, but it’s an incomplete list and doesn’t match up with the majority of my past “likes.” It seems that TikTok may be curating the experience to focus on more positive “vibes” — and political videos and themes didn’t make the cut.
Regardless of its attempts at spin, social features that offer users a personalized retrospective of how they engaged with an app through the year have proven to be fairly popular — and a good marketing mechanism, as well.
Spotify’s Wrapped, for instance, has been so well-received that people began to complain that people’s Wrapped shares were dominating and overwhelming their social feeds at year-end. Spotify this year partially addressed this problem by offering new customization options for its 2020 Wrapped that let users adjust the color of their Wrapped card before sharing. This way, the flood of Wrapped shares wouldn’t look quite as homogenous as in prior years, and may be perceived as less of an annoyance.
The “Year on TikTok” feature will likely do well, too, though it’s hard to track. The hashtag #YearOnTikTok is up to 5.4 billion views, thanks to users who are adopting the tag in hopes of propelling their videos to a wider audience or getting on the For You page. The real test will be how many creators end up with the 2020 badge stuck on their profile in the days to come.
While TikTok’s feature is fun, if you find it somewhat lacking there are third-party alternatives.
One app, Retroplay, launched its own 2020 TikTok Year in Review this month. The app does more than just round-up your own stats and metrics. Users can also vote for their favorite creators and videos through Retroplay’s “Superlatives” awards, collect cards from favorite creators and customize their own highlight reel. But the app is brand-new and struggling with bugs — the highlight reel is currently down while it’s being fixed, for instance, and the app couldn’t resolve a username that began with a period instead of a letter, we found.
“We wanted to focus more on the year-in-review for content creators, and over the past two weeks have been working with creators to get their ideas. We’ve temporarily disabled the Highlight Reel feature based on feedback,” the developers responded in an email to TechCrunch. They said creators will be able to create their Top 4 or Top 9 video compilations through a new feature launching at the end of the week.
The app also had difficulties pulling data as TikTok didn’t offer an API and cut them off from accessing public-facing user videos and pulling stats.
But the app’s design is catchy and the interactive features are engaging, so hopefully the developer can address the other issues soon — and before year-end!
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.
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