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Twitter Inc. Merged into X Corp. As Part of the Next Evolution of the App
The next stage for Twitter 2.0 could potentially include a name change for the app, with Twitter Inc. now officially no more, with the company being rolled into another corporate entity called ‘X Corp’, under Elon Musk’s ownership.
The merger was revealed in court documents tendered as part of legal action being taken against the app.
As per the filing:
“Twitter Inc. has been merged into X Corp. and no longer exists. X Corp. is a privately held corporation, incorporated in Nevada, and with its principal place of business in San Francisco, California.”
The change links back to Musk’s vision for an ‘everything app’, which he has referred to as X, for which Musk also holds the X.com URL, as part of his future planning for the app.
What, exactly, Musk’s X app would be, but last October, as he was finalizing his deal to acquire Twitter, he reiterated that X remains his long-term plan for the business.
Buying Twitter is an accelerant to creating X, the everything app
— Elon Musk (@elonmusk) October 4, 2022
Musk has talked about building an app that could provide similar, all-encompassing functionality to how WeChat has become a key utility in China, with Chinese citizens doing everything in the app – from paying bills, to buying public transport tickets, registering their details, grocery shopping, etc.
Musk, with his background in digital payments, and the connectivity of Twitter, is hoping to integrate payment functionality into tweets, making it easy to transfer funds, free of charge, around the world.
As Musk outlined to the Morgan Stanley Tech Conference last month:
“So, let’s say you want to be able to send money easily from one account on Twitter to another account effortlessly, with one click, you want to be able to earn interest on that money, you want to be able to have debt, so you can let your interest can go negative. Basically, I think it’s possible to become the biggest financial institution in the world, just by providing people with convenient payment options.”
Musk also noted that he believes that PayPal, the company that he played a key role in establishing in the early 2000’s, is ‘like a halfway version’ of what he thinks could be done in online payments and finance.
Musk originally founded an online banking startup called X.com in 1999, which was eventually acquired by PayPal, and merged under the broader PayPal banner. But that only came after Musk was ousted as CEO by the PayPal board, and it seems that Musk had unfinished business with the concept – and worth noting that, when Musk served as CEO, PayPal was in fact called ‘X.com’, with the name change coming after the change in management.
Musk provided more insight into his vision for digital finance in an interview with CBS in 1999:
“In my view, the Internet had gone through a couple of stages and was ready for another stage. The first stage was where people could trust the Internet for information. This was perhaps ’95 or ’96. The second was to trust the Internet for purchases and begin to use credit cards online to buy books, toys, pet food and that kind of thing. I think we’re at the third stage now where people are ready to use the Internet as their main financial repository.”
That, in some ways, could be viewed as a precursor to the cryptocurrency movement, which has thus far failed to gain traction, because the use case for crypto, at least in western markets, is still unclear.
Part of the appeal of crypto is that it enables people to take more personal control of their money, by separating it from banks and government regulation. But as we’ve seen with the various collapses of late, many of those regulations exist for a reason, and if we accept, as a result, that crypto should be subject to the same rules as any other currency, that erodes a significant element of its appeal.
Musk himself has offered tacit support for cryptocurrencies, particularly Dogecoin, yet that doesn’t appear, at least at this stage, to be a key driver in his X.com mission.
The main aim looks to be simplified, streamlined payments, along with expanded finance options, all built into a single app that would then become a key facilitator of your digital identity. That’s what WeChat is to a billion or so people in China, but as Meta has found with its various experiments along similar lines, both with Messenger and WhatsApp, getting other regions to adopt apps and online processes for such purpose isn’t easy, nor is clearing the required regulatory hurdles to make it even possible in the first place.
Meta’s vision for expanding Messenger as a platform in 2016 was the same, as Meta’s then head of product management for messaging products, Stan Chudnovsky, explained:
“What’s happening in Asia [with WeChat] is an inspiration – but that’s more about proof of what’s possible. It’s proof that everything starts from a conversation.”
Meta’s plan was to build on Messenger’s functionality with bots and automated shopping flows, while also providing additional functionality to utility providers, agencies, anyone that wanted to build an applet within the app. That, ideally, would then make Messenger a more central hub for all of your various interactions, from communications to business of all types. No need for many apps, Messenger would be the home for everything.
The result? Nobody liked it. Any of it. And while the use of messaging as an interactive tool has continued to increase over time, Meta has since removed all of these additional functions, with WhatsApp, and developing opportunities for businesses in certain markets, now the bigger focus in this respect.
But not in the same way that WeChat is used in China. Meta seems to have conceded that that ship will never sail. And while it is still building on its messaging options for businesses, it’s no longer trying to build a western WeChat.
Which is the mantle that Elon’s now trying to take up – but again, past experience shows that Western users don’t really want that. Add the additional regulatory headaches, and Musk’s past, very public disdain for the bodies that are in charge of such, and it’s difficult to see how this would actually work on Twitter, on a functional level.
But the corporate name change does point to this being the long-term goal, and the broader vision for making Twitter a much bigger deal, to many more users.
The pathway seems unclear, but Musk, with his 1999 vision still held in his mind, seems to believe that this is the future of what may soon be Twitter no more.
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12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
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Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
