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Twitter relaunches test that asks users to revise harmful replies

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Twitter is running a new test that will ask users to pause and think before they tweet. According to the company’s announcement, when Twitter detects what appears to be a potentially harmful or offensive reply to someone else’s tweet, it will prompt you to consider revising your text instead of tweeting.

Users whose tweets are flagged in this way will see a pop-up message appear on their screen, which asks, “Want to review this before Tweeting?” There are three buttons to then choose from: one to tweet the reply anyway, an Edit button (this is as close as we’ll get, apparently), and a delete button to discard the tweet entirely. There is also a small link to report if the system got things wrong.

This is not the first time Twitter has run a test like this.

In May 2020 and again in August 2020, Twitter ran variations on this same experiment. In those cases, the text on the pop-up screen was largely the same, but the layout of the three buttons looked different and were less colorful.

The earlier tests ran on Android, iOS and web, but this current iteration is only on iOS in English, for the time being.

At the time of the initial test, Twitter explained its systems were able to detect harmful language based on the kind of language that had been used in other tweets that had been reported in the past.

It’s been shown that these sorts of built-in small nudges can have an impact.

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For example, when Twitter began prompting users to read the article linked in a tweet before retweeting it, the company found that users would open the articles 40% more often than without the nudge. Twitter has also built similar experiments to try to slow down the pace of online conversation on its platform, by doing things like discouraging retweets without commentary or slow down “Likes” on tweets containing misinformation.

Other social networks use small nudges like this, too, to influence their users’ behavior. Instagram back in 2019 launched a feature that would flag potentially offensive comments before they were posted, and later expanded this to captions. TikTok more recently launched a banner that would ask users if they were sure they wanted to share a video that contains “unverified content.”

It’s unclear why Twitter hasn’t simply rolled out the pop-up to combat online abuse — still a serious issue on its platform — and then iterated on the design and style of the message box, as needed.

Compared with the much larger engineering and design efforts the company has had underway — including its newer Stories feature known as Fleets and a Clubhouse rival called Spaces — a box asking users to pause and think seems like something that could have graduated to a full product by now.

Twitter, however, says it chose to pause the earlier experiment because it needed to make improvements.

“We paused the experiment once we realized the prompt was inconsistent and that we needed to be more mindful of how we prompted potentially harmful Tweets. This led to more work being done around our health model while making it easier for people to share feedback if we get it wrong,” a Twitter spokesperson explained.

“We also made some changes to this reply prompt to improve how we evaluate potentially offensive language – like insults, strong language, or hateful remarks – and are offering more context for why someone may have been prompted. As we were testing last summer, we also began looking at relationships between Tweet authors and people who reply to avoid prompting replies that were jokes or banter between friends,” they added.

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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