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What Elon Musk’s xAI and X integration means for AI and users | Explainer



What Elon Musk’s xAI and X integration means for AI and users | Explainer

The story so far: Tesla billionaire Elon Musk announced early this month that his AI startup xAI would be linked to X, and that paying users on the social media platform would be able to try out the startup’s first AI chatbot Grok.

The launch of Grok comes almost a year after OpenAI released its AI chatbot ChatGPT to the public and invited users to try it out, igniting an AI race across Big Tech companies in U.S. and China to produce similar large language models (LLMs) of their own.

While Grok is a new contender, Musk’s approach of directly mixing his AI chatbot with social media raises questions about how X users’ experience on the platform will evolve after what has already been a stormy year of shock changes since Twitter’s takeover.

Why is Musk integrating his AI startup with his social media platform?

By bringing xAI to X, paying social media users will be able to interact with the Grok chabot and help contribute to its improvement by giving it more data to work with and detecting vulnerable areas. This will also allow Musk to draw more paying subscribers to X, which has seen a dramatic drop in advertising revenue under his leadership.

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Musk has repeatedly highlighted X’s potential to report on world events in real time, going so far as to claim that the social media app should replace established news publications. xAi and X’s integration would enable xAI’s Grok to tap into the constantly growing reservoir of posts, media, and content available on X.

In fact, X this fall updated its privacy policy to allow publicly available data and user information to be collected for training “machine learning or artificial intelligence models”.

Musk also posted on November 4 that a “Grok AI assistant” would be offered as part of the X Premium+ subscription package which costs $16 per month. This is slightly lower than the $20 per month ChatGPT Plus subscription. On the other hand, users can access a basic version of ChatGPT for free.

What is Grok and how does it work?

Grok is an AI model developed by Musk’s AI startup xAI and is designed to answer questions in a way that users should hopefully interpret as witty or funny. As of early November, xAI called Grok a “very early beta product” that was the result of two months of training.

“A unique and fundamental advantage of Grok is that it has real-time knowledge of the world via the X platform. It will also answer spicy questions that are rejected by most other AI systems,” said xAI in an X post on November 5.

Musk has shared alleged screenshots of user interactions with Grok, claiming that it “loves sarcasm” and has current information. By accessing information through X, Grok sets itself apart from older AI bots such as ChatGPT, which was released with a knowledge cut-off blocking it from using the latest data in its responses.

A number of existing chatbots also refuse to answer user queries requesting assistance for committing crimes, scamming people, creating malware, generating pornography, etc. It remains to be seen how Grok and xAI will address these questions and what guardrails they will put in place to safeguard users and soothe regulators’ privacy fears.

“We believe that it is important to design AI tools that are useful to people of all backgrounds and political views. We also want empower our users with our AI tools, subject to the law,” said xAI on its site.

A prototype LLM (Grok-0) was trained with 33 billion parameters, according to xAI’s website, while the Grok-1 LLM is much more powerful. xAI said that Grok-1 had at times beaten rival models including LLaMa 2 70B, Inflection-1, and GPT-3.5 when it came to some math and code-related machine learning benchmarks.

Only a limited number of U.S.-based users will be able to access Grok at present. Once it is out of beta, X Premium+ (paying) users will be able to access the system, Musk said on November 4. Other interested applicants can join a waitlist. Grok will be built into X but will also exist separately.

How might the integration affect users?

On November 7, X CEO Linda Yaccarino shared a post which noted that “X’s new friend” Grok would help with product development, brand safety, search, and other features. AI-enabled personalisation would also be possible.

While access to Grok is still highly restricted, tracking the launch of new AI features on platforms like Google, Meta, and OpenAI can help predict the chain of future events. While many eagerly tried out OpenAI’s text-to-image generator DALL-E, Meta’s generative AI ad tools, and Google’s Bard chatbot, other users hit the three companies with copyright infringement lawsuits. Authors, journalists, and artists have claimed that the tech giants scraped their copyrighted works to train their respective AI models without seeking permission or paying the original creators.

Similarly, X users who are concerned about their work being scraped for AI training may choose to reduce or stop sharing content on the site. Others may decide to protect their work legally.

OpenAI has defended the use of copyrighted work for innovative purposes, while companies like Google and Microsoft are preparing to legally support their users who may be sued for similar reasons.

As the partnership continues, xAI and X will soon have to outline their own approach to handling copyrighted media and the ways in which they will support clients.

What is Musk’s stance on AI?

Musk’s relationship with AI is complex, and often contradicts statements he has made in the past. In March, he was one of the tech leaders who signed an open letter on the Future of Life Institute website to call for a six month pause in training new AI systems so that regulation could catch up. However, he soon announced the formation of his own AI startup xAI, claiming that it aimed to “advance our collective understanding of the universe.” Other senior xAI team members previously worked at DeepMind, OpenAI, Google Research, Microsoft Research, Tesla, and the University of Toronto.

Musk is publicly critical of OpenAI, claiming that the company’s tech is controlled by Microsoft and that the ChatGPT-maker has become a closed entity which lacks virtues and transparency. It is worth noting he was an early investor in the company who left in 2018.

xAI was announced in July this year.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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