Connect with us

SOCIAL

WhatsApp Adds New Group Chat Controls, Additional Context Around Group Membership

Published

on

WhatsApp Adds New Group Chat Controls, Additional Context Around Group Membership

WhatsApp’s adding some new control options for group chats, which will provide more capacity to manage who can, and can’t, join a group, while it’s also providing new insights into groups in-common with other users, to provide more context for connection and discovery.

First off, on group controls – WhatsApp’s adding a simplified control panel UI to approve new chat members.

As you can see in this example, the new format will enable chat admins to approve and reject group chat applicants, while it will also show people that have been previously approved or rejected.

That could make it much easier to manage your group chats, and ensure you’re on top of all participating members – which will be handy for Communities, which WhatsApp added back in November, and enable users to connect around specific topics.

The idea is that this will expand WhatsApp usage beyond private chats, and facilitate a wider range of discussion. And with more social media engagement switching to private chats, it’s another means for Meta to align with that shift, and keep users engaged.

It’s a simple addition, in broader context, and could be beneficial for those trying to keep tabs on their group membership.

WhatsApp’s also adding a new ‘groups in common’ display, to help users glean more context about other members.

WhatsApp groups update

As per WhatsApp:

See also  How to Keep Your Social Media Marketing Strategy on Track [Infographic]

“With the growth of Communities and their larger groups, we want to make it easy to know which groups you have in common with someone. Whether you’re trying to remember the name of a group you know you share with someone or you want to see the groups you’re both in, you can now easily search a contact’s name to see your groups in common.”

The display could also assist in group discovery, helping you find more relevant Communities that you might also want to join to engage in related topics.

As noted, with more online interactions switching to private chats, and away from public posting on social platforms, Meta’s now trying to align with that change, and provide more ways to keep users engaged, and help brands also meet them where they’re active.

WhatsApp, which has seen big growth in US, is now a larger part of the equation, and with more people leaning into more private discussion spaces, it makes sense for Meta to provide more tools to facilitate such.

The next step is monetizing WhatsApp, which remains a work in progress – but Meta is indeed making progress on this front as well.

As such, group chats could be another way to help boost exposure for brand functionality in the app, which is why Meta will be keen to build on these tools wherever it can.

See also  Meta Outlines its Various Measures to Protect Teen Users [Infographic]

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter

Published

on

LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter

LinkedIn continues to integrate generative AI elements, this time within its Recruiter platform, with AI-created messages that HR professionals can then send to potential candidates, which are customized and personalized based on InMail best practices.

As you can see in this example, the new process, built into LinkedIn Recruiter, will enable users to quickly and easily craft a message that they can then send to a potential candidate, simply by tapping the ‘Draft personalized message’ prompt at the bottom of the composer window.

LinkedIn Recruiter AI

As explained by LinkedIn:

“Using our own LinkedIn in-house generative AI model trained on successful InMails, we use the information from the candidate’s profile, job description, and the recruiter’s company to draft a highly personalized message to get the conversation started.”

Once the AI generated InMail is created, you’ll then be able to further customize the message by ticking the topic elements that you do or don’t want to include. You can then edit and send the message – which should help recruiters save time, while still maintaining personal outreach.

Though it also feels a little impersonal, like maybe this is an element that shouldn’t be automated?

I guess, when you’re dealing with such responses at scale, it’s not really personalized anyway. But as with some of LinkedIn’s other generative AI experiments, like AI created feed posts, it feels like this is taking some of the human interaction out of the platform, and removing the ‘social’ aspects out of ‘social media’.

See also  FCC Commissioner Calls for TikTok to be Removed From US App Stores

Maybe that’s an idealistic viewpoint, and the time savings outweigh any overarching principles at play. But it seems like some of these things should be written by a human, in order to maintain that baseline of real connection within these apps – otherwise we’re headed to a future where it’s just bots talking to bots, and when you actually have to meet in person, you’ll never know what you’re going to get.

I mean, theoretically, the candidates could also have written their application via generative AI, and they could respond to these emails with their own generative replies. And if it’s a remote position, maybe you’ll never even meet in person, and it’ll all be just simulated engagement for simulated jobs.

Seems slightly off, but maybe these tools help in some cases, potentially a lot of cases – it just feels like LinkedIn is going to get a lot less genuine than it already is as a result.

Either way, it’s happening. LinkedIn says that it’s starting to roll out AI-assisted messages in Recruiter to ‘a handful of customers’ in the US and Europe, before an expanded launch beginning next month.

You can read more about LinkedIn’s latest Recruiter updates here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023 05/30/2023

Published

on

YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023 05/30/2023

Advertising revenue across all
YouTube platforms, including YouTube TV, should see growth of 4% this year, to $30.4 billion and growth of 10.3% to $33.5 billion, in 2024, according to new WARC projections.

While relatively
modest, 2023’s growth will represent a turnaround from Q4 2022, when YouTube’s ad revenue dropped …



Source link

See also  New Report Show That Reels are Generating the Most Reach on Instagram
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

LinkedIn Launches New ‘Find Your In’ Ad Campaign

Published

on

LinkedIn Launches New ‘Find Your In’ Ad Campaign

LinkedIn’s launching a new promotional campaign, created by ad agency Droga5, which aims to highlight how you can use the platform to find your ideal career pathway.

The ‘Find Your In’ campaign looks to showcase how LinkedIn can unlock new possibilities, so you can be whatever you imagine, with the help of LinkedIn’s connectivity.

As explained by Droga5:

It starts with a little girl who finds herself in a place that’s perfectly ordinary: the laundromat. But we quickly learn there’s more here than meets the eye. All it takes is a little bit of inspiration from a LinkedIn alert on a nearby phone to set off an unexpected and extravagant dance with her own potential. The future comes to life, teeming with opportunity and endless options to explore.”

Not sure that I felt inspired, as such, by the clip, but it is catchy, and it could prompt people to take another look at the app, and consider how they can utilize LinkedIn as a guide on their professional journey.

LinkedIn’s been working to maximize discovery, and capitalize on its record high levels of engagement, by better highlighting relevant influencers and niche creators, with a view to helping others discover new connections, and explore their passions in the app.

See also  New Report Show That Reels are Generating the Most Reach on Instagram

That, ideally, will help more people establish networks of likeminded professionals, which could indeed facilitate new career opportunities through the same.

The campaign could help to amplify this. The new push will run across TV, web and social media platforms over the coming months.  

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

en_USEnglish