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WhatsApp Launches Proxy Support to Keep Users Connected When Local Networks are Impacted

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WhatsApp Launches Proxy Support to Keep Users Connected When Local Networks are Impacted

WhatsApp’s looking to help keep people connected, even amid government-mandated communication disruptions, by adding proxy support for WhatsApp users, which enables you to choose a proxy server to remain connected, even if your local network goes down.

WhatsApp chief Will Cathcart shared this example of the process in Iranian:

As per WhatsApp:

Choosing a proxy enables you to connect to WhatsApp through servers set up by volunteers and organizations around the world dedicated to helping people communicate freely. Connecting via proxy maintains the high level of privacy and security that WhatsApp provides. Your personal messages will still be protected by end-to-end encryption – ensuring they stay between you and the person you’re communicating with and are not visible to anyone in between, not the proxy servers, WhatsApp, or Meta.”

WhatsApp, which is the most popular messaging platform in the world, often serves as a critical communications channel in times of crisis. But as more governments and security organizations seek to control information flow, in various ways, it can also be disrupted, cutting people off from essential updates.

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Of course, those governments also likely aren’t happy with WhatsApp effectively adding backdoor access in the case of blocks and restrictions. But in Meta’s view, this is an important service, because of such efforts.

“Our wish for 2023 is that these internet shutdowns never occur. Disruptions like we’ve seen in Iran for months on end deny people’s human rights and cut people off from receiving urgent help. Though in case these shutdowns continue, we hope this solution helps people wherever there is a need for secure and reliable communication.”

The Iranian Government could, of course, look to ban WhatsApp completely, which is another risk that WhatsApp’s now facing (though that wouldn’t impact those who’ve already downloaded the app), but it makes sense for WhatsApp to provide more access options for such situations, in order to keep people connected in times of crisis.

Meta’s moves to expand messaging encryption have also raised the hackles of many government and security elements, and it’s interesting to see the company continue to stand up in the face of such strong opposition, putting them at higher risk of regulation and/or restriction.

Though the debate over encryption has been raging for years, and for all the talk, Meta has continued to push ahead with its plans – though it has slowed the roll-out to allow for more debate.

At some stage, these discussions could lead to bigger problems for Meta’s business. But in this particular case, standing on principle, in order to allow free and open exchange, seems like the right side to be on.

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You can learn more about setting up a WhatsApp proxy server here.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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