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X Adds New Live Stream Chat Display for Gaming Streamers

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X Adds New Live Stream Chat Display for Gaming Streamers

A thing that concerns me about Elon Musk’s vision for X is that he doesn’t seem entirely realistic about the platform’s current state, which doesn’t bode well for its future development.

Well, that’s one concern of many, I guess. But take, for example, this new update to X’s game streaming display.

X has today announced that you can now view the related stream chat on the same screen as the playback in the desktop version of the app. Which is fine, it makes sense, etc.

But it looks pretty lame, right? Like, it’s a far lesser version of how streaming + chat is presented on, say, YouTube or Twitch.

Twitch chat example

Which makes sense, X is only starting out on this front, and as such, it’s a basic setup to begin with, which will evolve over time. I get that, but in a recent staff all-hands meeting, this statement from Elon raised some eyebrows.

We’re rapidly reaching parity with YouTube and may exceed them.”

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Again, X is only starting out with more advanced video features, and it’s not even close to reaching any kind of parity with YouTube’s offering, which it shouldn’t be at this stage. But the fact that Elon even thinks that X could soon exceed the online video giant is a concern, right? Like, his perception here is not close to reality.

Which seems to be a running theme for Elon, in that his optimism, and/or idealism, tends to get ahead of him. He’s been promising self-driving cars for years, he vowed to have humans land on Mars by 2026, while he’s also talking about Neuralink implants that will solve many common impairments.  

None of these things are close, and yet, Elon continues to talk about them like they’re a sure thing, and inevitability that will happen within his perceived, original timelines.

Of course, there are many other factors that play into each, and it’s not to say that Musk is entirely to blame for failing to achieve these ambitious targets. But in terms of X, it does suggest that you should probably take his proclamations with a grain of salt. Because even if X can create a full payments system, or an improved streaming service, or whatever else it is that they’re working on, they likely won’t be that great.

Elon seems to believe that minimum viable product is enough to compete, and for some reason, he seems convinced that by X simply providing the capacity to post jobs, or find a date, that will get people flocking.

But basic functionality is not going to do it. Which is the same in this instance. While it’s interesting that X has added a stream chat display, I don’t see why any streamers would make the switch.

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Maybe it’ll all come together, and Elon will have the last laugh. But there does seem to be some perceptual gaps that point to flaws in his approach. 



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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