13 Top Social Media Platforms To Help Grow Your Business in 2023
Wondering what the top social media platforms are? With so many social networks on the internet, it’s hard to know which platforms can be best for your business.
Instead of getting overwhelmed and stressed out trying to figure out the best social media platform on your own, we will make it easy for you.
We’ve highlighted 13 of the top social media networks based on the number of users.
Let’s go!
What are the top social media platforms? How do they work? What can you use them for?
We’ve reviewed the 13 largest social media platforms (by monthly active users) in the world to reveal these answers for you.
Let’s go!
1. Facebook
Is it any surprise that Facebook is in the top spot? Facebook ranks #1 among the top social media platforms, with its network of 2.96 billion users globally.
Facebook is one of the best social media channels for business. Founded in 2004, Facebook is a social network developed to connect with your friends and family.
- Facebook Marketplace: People can buy and sell goods and services in their local community, like clothing, electronics, furniture, etc.
- Business Pages: Businesses can create a free page for their company. It’s a business profile for Facebook. Through that page, they can post company announcements, share promotions, and connect with customers.
- Facebook Groups: User-generated communities created by Facebook users. People can connect around shared interests like hobbies, sports, public causes, etc.
- Facebook Messenger: This is Facebook’s instant messenger tool. You can send text messages to other people.
- Gaming: The gaming platform is available to watch and play games like Fortnite, Among Us, and Minecraft, to name a few.
- Watch: The video streaming platform offers original video content like TV shows, documentaries, live events like concerts, and more.
- Events: Create, share, and join events with friends and family. For example, use Facebook Events to announce a baby shower or birthday party.
Overall, Facebook is a great social network choice for your business. It’s a top social media platform for businesses to manage and grow their companies.
2. YouTube
YouTube is a video-based social network home to creators who produce short-form and long-form videos. For the top social media platforms on video, YouTube wins!
YouTube users create various content on everything from how-to tutorials on how to play a board game to learning how to perform a yoga pose or behind-the-scenes daily vlogs.
- Help customers discover your brand
- Share your company’s mission, goals, and what drives you to run your company
- Film a tutorial explaining a how-to
- Answer frequently asked questions
Overall, YouTube is a great video platform to join. It’s free, and you can upload unlimited videos to the platform. This video marketing tool is an opportunity you want to take advantage of to grow your audience!
3. WhatsApp
WhatsApp is different from other social apps/networks in this list. It’s an instant messaging app. WhatsApp users can connect with one another through text messages, voice messages, photos, and videos.
It’s used by 180 countries and by over 2 billion users worldwide.
Companies can use WhatsApp for a variety of purposes:
- Customer service
- Sales
- Marketing
- Internal communication
Additionally, companies have a tool available called WhatsApp Business.
WhatsApp Business is the business version of WhatsApp, created for companies to communicate with their customers.
In WhatsApp Business, companies have access to features like:
- Quick replies
- Automated messages
- The ability to send updates and promotions
Businesses can also view their metrics, like message delivery and response rates. It’s a great way for companies to connect with customers and provide customer service.
4. Instagram
Instagram, founded in 2010, is one of the world’s most popular photo and video-based social networks.
Companies use Instagram to build brand awareness and connect and engage with customers through photos and videos. They can also explore Instagram ads, where they set up paid campaigns to enhance their reach on the platform.
There are plenty of ways to make money with Instagram.
Overall, it’s an excellent way to reach your target audience, drive traffic and drive sales to your business.
5. WeChat
WeChat was founded in 2011 and quickly rose in popularity, becoming one of China’s most popular social networking apps.
It’s a multi-purpose messaging app with features to:
- Message others through text, voice, and video
- Use social media and,
- Send payments
WeChat also has a built-in messaging application to send text, voice, and video messages. WeChat Pay allows users to make transactions, sending payments to others.
6. Tik Tok
Tik Tok is a popular social media platform founded by the media company, ByteDance and released globally in 2018. It’s one of the largest top social media platforms for short-form videos.
This short-form video app lets you pair music and filters to create entertaining short videos you can share online.
The app is easy-to-use and is widely used by all age groups, growing in popularity because of its adoption by younger users, mainly Gen Z.
Surprisingly, Tik Tok works incredibly well for business.
- Attract customers organically
- Use Tik Tok ads to drive brand awareness
- Monetize your Tik Tok account as a creator with the Tik Tok Creator Fund
TikTok is excellent for organic reach right now.
Some people call it the new video king!
7. Pinterest
Pinterest started in 2011. This visual social network uses photo-based social media posts called pins. Pinterest pins create a collage that users can browse through to learn about their interests and passions. Kinda similar to Flipboard.
For business, companies can set up a free Pinterest business account. Then, they can start creating content to attract their target audience.
Businesses also have access to:
- Built-in analytics to review metrics
- Business tools to learn about your audience
- The ability to run ads
- Collaborate with influencers
Pinterest also offers video pins, which were introduced in 2016.
8. Telegram
Telegram, with over 500 million users, launched in 2013. It’s a messaging-based app for users to send messages, photos, and videos to others in group chats.
Businesses use Telegram for communication with customers and internally within their organization. Another tool is Telegram’s group chat.
The group chat feature is perfect for collaborating and connecting with groups of people for:
- Socializing
- Community building
- Marketing
- Promotions, and
- Customer support
Generally, companies use Telegram for communication. It can be a place to offer customer support and create customer engagement, too.
9. Twitter
Launched in 2006, Twitter is a social media network where users can socialize, interact, and network with short messages called “tweets.” Tweets can include text, photos, videos, and links.
Twitter users are on Twitter to share information, network, build an online reputation, entertain, discuss, and debate.
Businesses use Twitter to engage with customers, build their brands, and promote their products and services. Another way companies can use Twitter is for market research purposes.
The social media network has over 450 billion monthly active users.
10. Reddit
Reddit is a social platform built on user-generated social communities called subreddits. Any Reddit user can create a subreddit revolving around any topic they choose. It works similarly to how Facebook users can create Facebook groups.
Their AMA “Ask Me Anything” user threads are popular. AMA’s are posted by experts in their field who offer the community their ear to ask them any question.
This is another way to build your reputation and status on the platform.
Reddit is often described as “the front page of the internet.” Launched in 2005, Reddit has 1.6 billion monthly active users as of 2023.
11. LinkedIn
LinkedIn is often known as the career networking social network, focusing mainly on career development and networking. When you join LinkedIn, you’ll have an opportunity to build your profile, adding information like:
- Education
- Work experience
- Professional skills
LinkedIn users can:
- Join groups
- Mingle and network with others
- Search for jobs
- Share articles and news and also,
- Showcase their expertise on the platform
As a career-focused social network, companies can use LinkedIn in plenty of ways.
First, LinkedIn is excellent for recruitment. If you need to staff your company, use LinkedIn to find job candidates.
Next, LinkedIn is an ideal place to mingle and network with thought leaders. You can also share your own expertise as a thought leader yourself. Another way to build your online reputation is by sharing valuable, industry-related content.
Lastly, use LinkedIn for marketing and sales. It’s a lead-generation tool and a significant sales driver if done correctly.
LinkedIn launched in 2002 and has 900 million global users as of 2022.
12. Quora
Quora, built in 2009, is a question-and-answer social network. Users can join the platform to ask and answer questions from the community.
It has grown to become one of the most popular question-and-answer websites online.
Quora is an excellent business tool for building your company’s online reputation. Another way to use Quora is for lead generation.
- Answer industry-related questions
- Share helpful content
- Network
- Collaborate with others and also share value-driven information
But don’t take our word for it. Try Quora yourself. It’s free to join and very easy to use.
Overall, Quora offers many opportunities for businesses to build their expertise and gain new business.
Quora has over 300 million users as of 2023.
13. Discord
Discord is a voice-based and text-based social network, unlike others on the list. It’s not based on photos and videos like many of the social networks in existence, such as Instagram and TikTok.
Instead, it’s set up like a forum.
Basically, Discord was primarily used by gamers to communicate. With its growth in popularity, it has become a virtual space for anyone to join and collaborate with others in a group setting.
Businesses use Discord for community building, customer service, collaboration, communication, and also influencer marketing.
Discord launched in 2015. It is one of the largest chat platforms in the world. It has 514 million registered users as of 2023.
The six most common types of social media are:
- Social networking websites: This is about social networking, where users connect with one another. Users can post messages, talk in real-time, and also video call, among other features, depending on the network. Examples include top social media platforms, Facebook, and LinkedIn.
- Microblogging sites: Microblogging sites are another social media type. These are Social platforms where users can communicate via short, concise messages. Twitter and Tumblr are examples.
- Photo-sharing sites: These are websites that promote social sharing through photos. Some of these sites also offer video-sharing. Instagram is an example.
- Video-sharing sites: These websites promote social sharing through video. Some video-sharing sites also offer photo-sharing. TikTok and YouTube are examples.
- Forums and message boards: Online chat rooms where users can collaborate with others with similar interests. Examples include Discord and Reddit.
- Review sites: Websites where users publish reviews, like Trip Advisor or Google Reviews.
Each social media type is used for digital marketing. They each have their pros and cons.
Feel free to try out multiple social platforms rather than make a decision without testing. Some may work well for your business while others may not.
Don’t be afraid to experiment. Test out each social media platform type to see which works best for your company and target audience.
When choosing your social platform, consider your needs, goals, and audience.
First, think about your goals. What do you hope to accomplish from social media?
- Build your online reputation
- Share content
- Increase brand awareness
Next, consider the type of content you’ll be creating.
Also, look at your target audience and where they hang out online. You can use tools like Google Analytics for this.
Additionally, consider your audience’s demographics and where those people socialize online.
Lastly, look at your personal resources. Some social networks are easier to manage and maintain than others.
Ultimately, the decision will be based on your unique needs and personal situation. The choice is yours.
Which of these top social media platforms are you using?
Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again
Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.
Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.
This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.
Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.
When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.
Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.
During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.
Christian family goes in hiding after being cleared of blasphemy
LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.
Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.
Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.
Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.
“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”
Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.
“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”
Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.
“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”
The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.
“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”
Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.
“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”
The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.
“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.
Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.
Similar to other cases
Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.
“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.
She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.
Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.
“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.
The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.
Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.
Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.
A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.
Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.
Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.
In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.
Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.
Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.
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