It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any...
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid...
For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over...
Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest...
Whether you are an individual hoping to launch a career in digital marketing or a marketing team member looking for new ways to attract new customers...
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In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year...
A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. Duane Brown, CEO and Head of...
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you’ll likely waste time and money on campaigns that don’t reach their full...
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert...
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Can’t seem to find the PPC answer you’re looking for? Let Search Engine Journal help you! Getting to know PPC takes time and effort. Our industry...
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