Ta kontakt med oss

PPC

5 reklamtips på sociala medier för att nå dina ansträngningar och få dina förväntade resultat

Publicerad

5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results


Do you want your social media reklam- efforts to succeed?

Of course, you do. 

According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads.

The figure highlights how ads are more than just one of the social media marketing trends of 2022

With the right strategies, social media ads can help you raise awareness, boost website traffic, generate leads, and grow your sales. 

Jumpstart your efforts to optimize social media reklam- with the five tips below. 

Let’s get right to it. 

1. Set Clear Social Media Advertising Goals

Reaching your goals is challenging if you don’t have a clear set of objectives to run your social media ads. 

You need to know what you want your social media reklam- efforts to achieve since this will shape and inform your strategy. 

It can also help you choose the right tools, audiences to target, and the best platforms to run your ads.

For example, if your goal is to boost your engagement rate, you could run ads with trending or popular quotes on TikTok

It’s one way of drawing more eyeballs to your ads while engaging audiences with familiar content.   

Your social media reklam- goals can include the following:

  • Raise awareness
  • Expand your brand’s reach
  • Drive traffic social traffic to your website
  • Boost your engagement rate
  • Generate more leads, clicks, and downloads
  • Increase your conversions and sales 

Once you’ve identified your goals, you can start looking for the best-fitting tools to help you implement your ad strategy and reach your targets. 

Consider platforms such as Vista Social. 

The social media management platform helps you plan, organize, prioritize, and schedule your content posting with its content calendar and auto-publishing features. 

Image source: vistasocial.com.

Identify your social media reklam- objectives to determine how to best implement your strategy. 

Your goals can also tell you what metrics to track and measure to assess your ad’s performance. 

2. Understand Your Audience and How They Spend Their Time Online

Get the best bang for your buck by targeting audiences who need or want your products, services, and offers in your ads. 

After all, you’re not likely to achieve your social media ad campaign goals if you advertise to the wrong audience. 

For instance, running ads about your UI/UX software to people looking for reliable security testing tools won’t get you conversions. 

Know your target audience by developing personas (or refining your existing ideal buyer personas). 

It can help you understand the people and segments to target and focus your social advertising efforts on. 

Use Facebook Audience Insights to get an overview of your target audience demographics, interests, liked pages, activities, etc. 

Understanding your ideal buyers can help you to tailor your social media ads to their pain points and needs. It can increase the chances of your audiences clicking on your ads and acting on your offers. 

It also helps to know how your audiences spend their time online, including the social media platforms they frequent. 

Doing so gives you a good idea of the social media channels you should focus on and the content types that appeal to your potential customers. 

For instance, most younger audiences (teenagers to early 30s) are on Instagram. Visual elements such as images and videos work best for running ads on the platform. 

Determine your ideal buyers’ preferences, main interests, and the platform on which they’re most active.

Use the information to create social media ads that cater to your target audience’s needs, making your content irresistible. 

3. Learn About Your Social Advertising Options

While casting a wide net by advertising on multiple social media platforms can have certain benefits, it can also be tedious and resource-draining.

The key is to focus on at least three social media platforms to run your advertising campaigns. It can help you avoid stretching your team and resources too thin while getting results.  

Run ads on the following platforms depending on your social media advertising goals, target audiences, and campaigns.

  • Facebook. You can run various ad formats on Facebook, including videos, photos, and carousels that display on users’ news feeds. Other FB advertisement options are Messenger and Story ads. 

Facebook also offers the Lookalike audiences feature that lets you create targeted ads based on your known audiences or existing customers.  

Image source: mention.com

  • Instagram. Instagram offers similar ad formats and audience targeting features as Facebook under Meta Business.

For example, you can run an IG Story ad on how customers can buy SEO articles as part of your efforts to promote your SEO marketing services.

  • Twitter. Select or create a tweet that you want Twitter to show people who are not following you to advertise on the platform. You can choose audiences to target based on user behavior, demographics, interests, and who they follow.  

De Twitter Promote option can advertise your tweets with a monthly charge. 

  • Tick tack. You can run TikTok video ads with brand filters and branded hashtags. TikTok also provides an automated creative optimization feature. It tests combinations of your video, copy, and images to the ads that work best for you.  

Focus on running ads on the social media platforms that make the most sense for you. 

Follow content writing time-tested tips to help you create compelling ad copies and Calls-to-Action (CTAs). 

4. Test Your Social Media Ads

Test your various social media ads to assess and improve their performance. 

Start A/B testing several ads initially with small audiences. It can help you determine the ads (and ad elements) that work best and use the top-performing ad in your main campaign. 

You get instant feedback with social media, so you can learn what ads work (and don’t) for your brand faster. 

Use a reliable social media ad analytics tool to test your ads and make improvements efficiently. 

For instance, Facebook offers a built-in A/B testing feature for your ads.  

Image source: hubspot.com

A/B testing takes away the guesswork on what ad element or variation you need to tweak and improve to get better results. 

5. Track and Measure Social Media Ad Results and Performance

Tracking and measuring your social media ad performance can tell you if you’ve reached your targets. 

You’ll know whether your social media ads perform well (or not) and what aspects worked and didn’t work. It gives you the information you need to improve your ads moving forward. 

Measure your results to get reliable data about your ad’s value to your company, such as leads and purchases, and prove Return on Investment (ROI) or Return on Ad Spend (ROAS). 

Develop a well-thought-out content tracking strategy to help monitor and assess your social media ads’ performance and returns. 

It can also help you determine if your ads contribute to your entire social media marketing efforts. 

Nail Your Social Media Advertising

Social media advertising isn’t as easy as pie, but it’s not rocket science. 

Kick off your efforts with this guide’s social media advertising tips to set you on the path to success. 

Continue learning, testing, and improving to run effective social media ads that help you reach your targets and get the results you expect. 





Källlänk

PPC

Hur man maximerar webbplatsens omvandlingsfrekvens genom mobiloptimeringsstrategi

Publicerad

How to Maximize Website Conversion Rates Through Mobile Optimization Strategy


If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive.

Nope – the solution’s much more simple. Mobile optimization!

Starting with your site’s mobile experience makes sense. After all, 46% of Americans spend between five and six hours on their phones, every day. When they come across your website, it’s likely to be via their phones. Meaning your site needs to be ready.

Below, we’ll walk you through our top 4 mobile optimization tips. Follow them, and you’ll end up with a clean, compelling, and customer-centric site – that’s ready to convert.

What is Mobile Optimization Strategy?

First things first – what är mobile optimization, exactly?

Mobile optimization is the process of tailoring your website to users accessing it on a mobile device, such as a smartphone or tablet (as opposed to on a desktop computer.)

It involves ensuring that your website’s layout, structure, and content are customized to mobile devices. So why is that important?

Well, think about the consequences of a site that isn’t optimized for mobile. Content displays as misshapen or missized. Elements jump around on the page, as if with a life of their own; you find yourself having to zoom madly in and out, simply to read the text on the screen.

It’s not a good user experience (UX). But, more importantly, it’s not good for företag. 57% of mobile users won’t recommend a business with poor mobile optimization. 

Sloppy mobile optimization – or total lack of it – means a frustrated user. And frustrated users rarely turn into customers!

How To Maximize Your Conversion Rates Through Mobile Optimization Strategy: 4 Top Tips

Ready to start maximizing your conversion rates – and make your website more mobile-friendly in the process? Here are our 4 top mobile optimization tips:

  1. Provide a simple, clean checkout experience
  2. Add on-page product recommendations
  3. Offer more ways to pay
  4. Strengthen your CTAs – and their visibility

Read on for the full scoop.

1. Provide a Simple, Clean Checkout Experience

The first way of boosting your mobile site’s conversion rates? Optimizing your checkout flow to ensure you’re providing a frictionless experience at the checkout.

How exactly you do this will depend on how you’ve built your website. But a few broad tips include:

One of Website Builder Expert’s tips for improving your conversion rates is to use fewer form fields – which is also an important aspect of your checkout experience.

Bildkälla: Average Website Conversion Rates in 5 Key Industries

2. Add On-Page Product Recommendations

Integrating on-page product recommendations is a low-effort – but potentially high-impact – action for optimizing your mobile site.

The on-page product recommendations you recommend could be products the customer has recently viewed, or ones similar to the products they’re currently looking at. These will appear in the frame as they browse your store on their mobile, meaning they can quickly, and easily navigate to the kinds of products they like.

On-page product recommendations are great for UX. But they’re also good for your conversion rates – as you’re removing one more barrier to your customer making a purchase.

3. Offer More Ways to Pay

These days, offering a diverse range of ways to pay isn’t simply a ‘nice to have.’

It’s a must-have. And, along with choosing the right webbhotell provider and building your site with the most suitable platform, it’s one of the biggest website decisions you’ll make.

Consumers are more discerning now than ever. Many distrust the process of paying online; others just want the process to be as slick, seamless, and speedy as possible.

Your job? To ensure your customers can pay with multiple different payment methods, including:

  • Mobile wallets (such as Apple Pay and Google Pay)
  • Credit and debit cards
  • PayPal

Millennials, in particular, are fond of the convenience and ease mobile wallet payments offer. In the US, Gen Y leads the share of consumers making digital or mobile wallet payments (46%), according to Statista.

And, to target Gen Z, you can even offer your customers a ‘Buy Now, Pay Later’ (BNPL) service. It’s big with that demographic – in the US, 55.1% of Gen Z consumers 14 years old and over will use a BNPL service at least once this year.

4. Strengthen Your CTAs – And Their Visibility

When it comes to maximizing conversions, compelling call-to-actions are a must.

So take the time to audit the content, placement, and design of your website’s current CTAs. Do they:

  • Start with command verbs that create excitement and engagement.?
  • Cultivate a sense of urgency?
  • Demonstrate the benefit to the customer if they choose to take action?

Remember, you’re optimizing your CTAs here for mobile devices. So think about your user, and how they’re interacting with your site. They’re already on their phone, after all – so how can you tap into that to improve your CTAs?

One tip is to use phone call-based CTAs. Instead of inviting someone to fill out a lengthy contact form, or get in touch via email – both trickier to do from a mobile phone, or while on the go – invite them to call to make an inquiry, instead.

Plus, CTAs aren’t just about the wording – what they say – but about how they look. So make sure they stand out from the rest of the page’s content (you want people to know they’re looking at a CTA, after all!). Harness the powerful simplicity of white space. And, if there’s a button, make sure it’s big, bold, and screams “click me!”

Sammanfattning

Mobile optimization won’t just improve the look, feel, and usability of your site. It’ll increase your conversion rates – and help you grow your business online, too.

So good luck, and have fun implementing these tips. Mobile optimization can be tricky and time-consuming. But the results will be worth it in the end – trust us!





Källlänk

Fortsätt läsa

MISSA INTE NÅGRA VIKTIGA NYHETER!
Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress

Trendigt

sv_SESvenska