The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. Google also said this helped reduce low-quality and unoriginal content in search results by 45%, which is up from their estimate of 40%.

Google posted the update saying, “The rollout was complete as of April 19, 2024.” Google added on X, “The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at forms.gle/SWN1sckmUfQR8k9a9 and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here.”

This must be soul-crushing for all those sites hit by the September 2023 helpful content update and did not recover. It may mean they won’t see a recovery anytime soon and the update they have been waiting for did not come with this core update.

Also the volatility we saw this week may be completely unrelated to this March 2024 core update. I do suspect the April 17th volatility was the last bit of volatility we saw, we also saw volatility on April 14th and also before that.

A Google spokesperson told me these points:

• The March core update ranking improvements, which tackled spam and low quality content on Search, are now finished rolling out. As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search.
• The updates led to larger quality improvements than we originally thought – you’ll now see 45% less low quality, unoriginal content in search results, versus the 40% improvement we expected across this work.
• As the web and spam tactics continue to evolve, we’ll continue to work to reduce low quality, unoriginal content in Search. As always, we appreciate and encourage feedback from users and site owners alike.

Google March 2024 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

• Name: Google March 2024 Broad Core Update
• Launched: March 5, 2024 at around 12 pm ET
• Rollout: Completed 45 days later on April 26, 2024 at around 4:09pm ET
• Targets: It looks at all types of content
• Penalty: It is not a penalty, it promotes or rewards great web pages
• Global: This is a global update impacting all regions, in all languages.
• Impact: Google said it will result in a 45% reduction in low-quality unoriginal and unhelpful content in its search results.
• Discover: Core updates impact Google Discover and other features, also feature snippets and more.
• Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
• Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Here is the post on X:

The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at https://t.co/EiM7C8PtaS and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here: https://t.co/pxz3nXBXxP

— Google Search Central (@googlesearchc) April 26, 2024

Debugging Search Traffic Drops Doc Changes

Also, in the updated debugging search traffic drops Google added a new section for Algorithmic update and made some other changes.

Here is the new Algorithmic update section:

Google is always improving how it assesses content and updating its search ranking and serving algorithms accordingly; core updates and other smaller updates may change how some pages perform in Google Search results. We post about notable improvements to our systems on our list of ranking updates page; check it to see if there’s anything that’s applicable to your site.

If you suspect a drop in traffic is due to an algorithmic update, it’s important to understand that there might not be anything fundamentally wrong with your content. To determine whether you need to make a change, review your top pages in Search Console and assess how they were ranking:

• Small drop in position? For example, dropping from position 2 to 4.
• Large drop in position? For example, dropping from position 4 to 29.

Keep in mind that positions aren’t static or fixed in place. Google’s search results are dynamic in nature because the open web itself is constantly changing with new and updated content. This constant change can cause both gains and drops in organic Search traffic.

Small drop in position:

A small drop in position is when there’s a small shift in position in the top results (for example, dropping from position 2 to 4 for a search query). In Search Console, you might see a noticeable drop in traffic without a big change in impressions.

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Small fluctuations in position can happen at any time (including moving back up in position, without you needing to do anything). In fact, we recommend avoiding making radical changes if your page is already performing well.

Large drop in position:

A large drop in position is when you see a notable drop out of the top results for a wide range of terms (for example, dropping from the top 10 results to position 29).

In cases like this, self-assess your whole website overall (not just individual pages) to make sure it’s helpful, reliable and people-first. If you’ve made changes to your site, it may take time to see an effect: some changes can take effect in a few days, while others could take several months. For example, it may take months before our systems determine that a site is now producing helpful content in the long term. In general, you’ll likely want to wait a few weeks to analyze your site in Search Console again to see if your efforts had a beneficial effect on ranking position.

Google also changed the “Policy violations and Manual Actions” to “Spam issues.”

It used to read:

Policy violations and Manual Actions

If your site does not comply with the Google Search Essentials, some of your pages or the entire site may be omitted from Google Search results.

Check the Google Search spam policies and the Manual Actions report on Search Console to find if this applies to your website. Keep in mind that Google’s algorithms may also take policy violations into account even without a manual action.

Now it reads:

Spam issues

Google detects practices that violate Google Search spam policies both through automated systems and, as needed, human review that can result in a manual action. If your site doesn’t comply with the Spam policies for Google web search, your content might rank lower in results or not appear in results at all.

If you suspect a drop due to a spam violation, review our spam policies to ensure you’re not engaging in spam practices that our automated systems would detect. Also, check the Manual Actions report on Search Console to see if any have been issued to your website.

Google also made some other small changes, you can compare the old version here to the new version here.

Here is some reminder details from our original story:

March 2024 Core Update Details

I spoke with a few people at Google about this, including Elizabeth Tucker, Director of Product at Google Search. I will say Elizabeth Tucker really knew this update inside and out and it was refreshing talking with her.

This core update is unlike most previous core updates in that Google will push this update out over three to four weeks. There will be multiple updates to the core ranking system within this timeframe. Elizabeth Tucker told me that several core ranking systems will be updated in this time frame, they are all part of the overall core ranking system but each one will be updated within that system. So you might think you are fine and not hit by this core update today, but next week, you might get hit by another core system update to this March 2024 core update. Google will let us know when this update is done rolling out but until then, you may be hit by something core update related during this 3-4 week period.

Elizabeth said, “This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people. This could include sites created primarily to match very specific search queries.”

“We believe these updates will reduce the amount of low-quality content in Search and send more traffic to helpful and high-quality sites. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%,” she wrote.

Chris Nelson from the Search Quality team added, “The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. It also marks an evolution in how we identify the helpfulness of content.” “As this is a complex update, the rollout may take up to a month. It’s likely there will be more fluctuations in rankings than with a regular core update, as different systems get fully updated and reinforce each other,” he added.

Also, Chirs Nelson added that there is “nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page.”

Helpful Content Update Now Part Of The Core Updates

You read that right, there is no more standalone Helpful content update – it is now incorporated into the core ranking system. If you read what Elizabeth Tucker wrote, she said, “This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people.” She referenced the first efforts of the 2022 helpful content update and says “we began tuning our ranking systems to reduce unhelpful, unoriginal content on Search and keep it at very low levels. We’re bringing what we learned from that work into the March 2024 core update.”

So yea, the helpful content system is now part of the core ranking system – no more updates on that going forward. I do wonder how many of you may recover with this March 2024 core update from the Septmeber 2023 helpful content update – time will tell…

Previous Broad Core Updates

Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

• March 2024 Core Update : March 5, 2024 through April 19, 2024
• November 2023 Core Update : November 2, 2023 through November 28, 2023
• October 2023 Core Update: October 5, 2023 through October 19, 2023
• August 2023 Core Update: August 22, 2023 through September 7, 2023
• March 2023 Core Update: March 15, 2023 through March 28, 2023
• September 2022 Core Update: September 12, 2022 through September 26, 2022
• May 2022 Core Update: May 25, 2022 through June 9, 2022
• November 2021 Core Update: November 17, 2021 through November 30, 2021
• July 2021 Core Update: July 1, 2021 through July 12, 2021
• June 2021 Core Update: June 2, 2021 through June 12, 2021
• December 2020 Core Update: December 3, 2020 through December 16, 2020
• May 2020 Core Update: May 4, 2020 through May 18, 2020
• January 2020 Core Update: January 13, 2020 through mostly January 17, 2020
• September 2019 Core Update: September 24, 2019
• Google June 2019 Core Update: June 3, 2019 through June 8, 2019

Previous Helpful Content Update Impact

Here is the list of the previous Google helpful content updates:

Google Tracking Tools

Here is how the third-party tracking tools showed the volatility:

SimilarWeb:

Semrush:

Advanced Web Rankings:

Mozcast:

SERPmetrics:

Accuranker:

Mangools:

Wincher:

SERPstat:

Algoroo:

Cognitive SEO:

I am so sorry for those who got hit by the September 2023 helpful content and did not recover. This has to be really hard to take.

Normally I would wait to write about this until the next day but I will be offline for Passover on Monday and Tuesday, plus since it has been done for a week, the tracking tools and chatter won’t show anything new…

Forum discussion at X.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google March 2024 core update is still rolling out and the SEO chatter is super heated despite the tools calming. Google Ads API version 16.1 is now out. Google’s John Mueller says splitting and merging sites takes longer than normal site moves for Google to process. Google updated its favicon documentation. And a scathing report on how Google executive Prabhakar Raghavan killed Google Search.

Search Engine Roundtable Stories:

• 
  Google March Core Update Stilling Rolling Out & Heated SEO Chatter Continue
  
  
  Over the past few days, while I was offline, the SEO chatter around the Google search ranking volatility continued to be super heated. The Google tracking tools seemed to calm down a bit, but the chatter is still very heated. This is all while the Google March 2024 core update is still rolling out 51 days later.
• 
  Report: How Prabhakar Raghavan Killed Google Search
  
  
  Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google’s former head of ads – led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground, he said.
• 
  Google Favicon Documentation Adds Rel Attribute Value Definitions
  
  
  Google has updated its favicon documentation for Google Search to add definitions for each supported rel attribute value in the Google Search favicon documentation.





• 
  Google Ads API Version 16.1 Now Available
  
  
  Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more.





• 
  Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations
  
  
  Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits and merges than normal site migrations.





• 
  Google Chefs In Dublin
  
  
  Here is a photo I found on Instagram of a bunch of chefs at the Google office in Dublin. I am not sure if this was for some event or if Googlers were doing some sort of cooking class but it was a photo that caught my eye.

Other Great Search Threads:

• Interested in AI assistants within YouTube? -> The new experimental “Ask AI” feature in YouTube is pretty cool. Just tap the button and ask any question about the video you’re watching. Note, AI can’t control the video player as of n, Glenn Gabe on X
• What skeleton do you have in your closet?, WebmasterWorld
• Googlebot will crawl from one location (often the US), and if you redirect it based on its location, Googlebot would only see (and index) that country version. It’s better to use something like a banner., John Mueller on X
• I don’t know your sites, but even if the content’s the same, they’re essentially different sites (especially with ccTLDs), so it would be normal for a migration to affect them differently (and this seems to be quite a way back in the meantime)., John Mueller on X
• Search engines recrawl URLs at different rates, sometimes it’s multiple times a day, sometimes it’s once every few months. The verified removal tool is fastest, the public removal tool takes a few days because it needs to verify the URL properly., John Mueller on X
• You are now a Google Search Engineer. How do you fix organic search?, Gareth Boyd on X

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

• PPC for Retail: Biggest Trends, Challenges, & Strategies for Success, WordStream
• Unlocking Success with Performance Max Campaigns, Location3 Media
• Discovering and Diagnosing a Google AdSense Rendering Bug, Merj
• Google delays third-party cookie demise yet again, Digiday
• How to Find and Use Competitor Keywords, Ahrefs
• Q&A: Promoting your app or game with Apple Search Ads, Apple Developer
• Updates to Healthcare and Medicines Policy (May 2024), Google Advertising Policies Help
• Windows 11 Start menu ads are now rolling out to everyone, The Verge

Search Features

Other Search

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.

Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:

More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International

— Nikola Minkov (@n_minkov) April 19, 2024

We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.

Forum discussion at X.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.