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LinkedIn Adds New Post Visibility and Reply Controls to Manage On-Platform Discussions


LinkedIn’s following Twitter’s lead with the addition of new reply control tools on your LinkedIn posts, which enable users to restrict who’s able to comment on their platform updates.

LinkedIn conversation controls

As you can see here, in the first image, it shows how users can control who can see their posts on LinkedIn. These settings have been available for some time (though in slightly different form), but the new addition is on the right – reply controls that let users dictate who can comment on their posts.

As noted, Twitter added reply controls sista augusti as a means to facilitate more discussion options, like interviews and more intimate chats, without every Twitter user being able to chime in. LinkedIn is not the same as Twitter in this respect, with Twitter chats being more open to the public. Depending on your privacy settings, LinkedIn posts are also publicly viewable, but LinkedIn’s algorithm is generally more restrictive, so the risks of a chat being overcrowded in the same way is not the same.

But it does provide additional discussion options – as explained by LinkedIn:

“For example, you might want to ask your connections, who you know and trust, for a particular piece of advice. Or you may want to ask an industry question just to a specific group you are a member of.”

You can also select no replies, if you want to make a statement on LinkedIn, without opening up a discussion.  

I mean, it’s ‘social’ media, so that’s probably not a common usage point, but the new options do provide more ways to engage and broadcast on the professional social network, in a more controlled way.

In addition to this, LinkedIn has also added a new ‘mute’ option to eliminate selected users or company pages from your feed.

To curate your feed beyond engaging with content, you can also signal to us what you want to see more and less of by clicking the three dots (…) on a post. This will open a toolbox of options available, including saving the post to review later, hiding the specific post from your feed by clicking “I don’t want to see this,” and reporting the post. A new option we just rolled out in this section lets you mute an individual or Page who might show up on your feed because a connection of yours commented, reacted, or reshared that individual’s content.”

LinkedIn mute

That adds another way to maximize the utility of your feed display, while you can also subscribe to newsletters and follow hashtags and influencers to further improve your feed relevance.

LinkedIn newsletter subscribe

LinkedIn’s algorithm can be strange at times, using varying factors of relevance which can re-surface posts from months ago, seemingly at random. As such, it’s good to have more ways to control what you see, while the new conversation controls offer more options for maintaining different types of discussions on the platform.



Parler meddelar att det har avslutat sitt förvärvsavtal med Kanye West


Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions

Kanye West will not follow in Elon Musk’s footsteps and buy his own social media platform, with Parler confirming today that it has ended negotiations with West on a possible sale of the app.

The reasoning behind the decision is not clear, but West has continued to share his controversial opinions in various media opportunities of late, which has resulted in him losing a range of sponsor and partnership deals, and has decimated his net worth.

Axios has rapporterad that West’s financial situation, as a result of these impacts, has played at least some role in the dissolution of the Parler deal.

West originally announced his intention to acquire Parler back in October, saying at the time that he needed to buy his own platform in order to share his unfiltered opinions with the world.

"People had talked about it and mentioned this idea for years, but enough was enough.”

In the weeks leading up to that announcement, West had been suspended from both Instagram and Twitter efter deliberately pushing his limits on both by sharing offensive, anti-Semitic remarks. That then led West to Parler, and with Elon Musk moving to take over at Twitter, West saw an opportunity to also play a part in what he saw as a broader shift towards allowing more free and open speech.

But now, West is moving on – though he will continue with his 2024 Presidential run, apparently.

West has also seemingly pinned his hopes on Musk for a future reformation of social media moderation rules.

At least, I think that’s what this means.

The announcement leaves Parler in a less than certain predicament, as it continues its efforts to develop a more sustainable business model in order to maintain operation as a free speech platform.

In the wake of the Capitol Riots, Parler was almost killed off entirely when both Apple and Google removed the app from their respective stores due its lax moderation policies, which they said had allowed too many posts that encouraged violence and crime. Amazon then also refused to host Parler on its web-hosting service due to repeated violations of its rules.

Parler was eventually able to save itself by rolling out additional moderation rules, in alignment with the requirements of each platform, which subsequently caused a level of angst among its core user base. Parler has since been found to be censoring certain posts, and removing certain users, which has prompted further criticism of the app, and with Elon taking over at Twitter, and promising a more open approach to what can be shared via tweet, it seems like Parler’s days could indeed be numbered, especially if Musk is able to implement a significant change in Twitter’s approach.

Which will also be challenging. Just as Parler had to change its moderation approach in line with app store policies, Twitter will also have to maintain its processes on the same, which could impede Musk’s push to enable more free and open speech in the app.

Elon’s looking to challenge this, but again, there will always be a level of moderation required, which will likely always exceed what free speech advocates would prefer, given evolving rules in Europe and other regions.

And for Kanye, it seems like his ambitions for owning his own social platform are now shelved, at least for the time being.


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