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Twitter Now Enables Users to Invite Guests to Live-Streams Ahead of Time

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In these times of physical distancing, social platforms are likely to become an even more important element of our day-to-day lives, and tools which enable us to interact in real-time, simulating social elements as best as possible, will also come to the fore.

We’ve already seen Zoom take off as a virtual hangout tool, and other platforms are working to expand their live-streaming capacity and provide more ways to connect. And now, Twitter har uppdaterad its real-time video connection feature, adding a new option to add audio guests into your Twitter live-streams before you actually begin your broadcast.

As you can see in the above video, now, when you go to begin your Twitter stream, you can invite up to three people to join as audio guests.

When you invite people to your stream, they’ll get a notification via DM – Twitter säger that it opted to send the invites to your DMs, as opposed to via a tweet, in order to allow for private conversation between broadcaster and invitee.

Twitter live stream DM

When the invitee taps on the ‘View’ prompt in their DM, they’ll be taken to the live broadcast, with a translucent screen. Because guests need to have something to join, you won’t actually be able to send the request to join your stream until you go live. So while you can invite people ahead of time, you’ll have to begin your stream solo, then have the invitees come in.

Twitter live join

It’s a relatively small addition, especially since you can’t actually join as a video guest. 

I noted the same when Periscope announced its audio guest functionality förra året – while providing an option to add another person into your live-stream is a good move, having them as audio-only seems a little behind the times, and seems less likely to gain traction when users can access multi-participant video tools within other apps. 

You can add live video guests to your Instagram Live broadcasts (though Facebook removed the option from Facebook Live last year), while you can also stream multi-participant video chats through the aforementioned Zoom och Houseparty. The problem with the latter two options is that they don’t have the audience that Twitter does, if you were looking to showcase your stream, but you can still share relevant länkar to invite people to join or view. 

Part of the challenge with live video guests, however, is that its expensive. Facilitating multi-video feeds comes with a lot of back-end costs, which is likely why Twitter has opted to stick with audio-only guests, as opposed to enabling split-screen participants. In the past, Twitter has said that it is looking into video guests in future, but right now, audio additions is the best you’ve got.

Which is still something – and again, in these socially restricted times, it could still be a big thing. But it would be better if there was video too.

The new Twitter live guests invite option is live from today.

Socialmediatoday.com

SOCIAL

LinkedIn tillkännager utökad utrullning av nytt "Focused Inbox"-format för InMail

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LinkedIn Announces Expanded Roll-Out of New ‘Focused Inbox’ Format for InMail

You may have noticed a change to your LinkedIn messaging tab this week.

Today, LinkedIn has bekräftad that its new ‘Focused Inbox’ format, which re-routes less valuable messages into an ‘Other’ tab in your LinkedIn message stream, is being rolled out to all users in the app.

Initially announced by LinkedIn back in September, Focused Inbox provides you with two separate InMail tabs – ’Focused’ and ‘Other’. In this context, ‘Other’ could just as easily be labeled ‘Spam’ – but the purpose, essentially, is to filter out the junk, and highlight the most important outreach in the app.

Som förklarat av LinkedIn Product Manager Deepan Mehta:

"We’ve heard from many of you that you want a better way to organize your LinkedIn inbox. So I’m excited to share that we’re now rolling out a new and improved LinkedIn messaging experience to make it easier for our members around the globe to find and respond to the messages that matter most. Focused Inbox offers a dual-tabbed experience that categorizes your incoming messages into “Focused” and “Other.” Focused contains the most relevant new opportunities and outreach, while Other contains the remainder of your conversations.”

Mehta also notes that ‘conversations’ on LinkedIn are up nearly 20% year-over-year, with many people increasingly turning to messaging to connect and engage with each other in the app.

‘Conversations’ is a bit vague, but LinkedIn’s generally pretty unclear with its engagement stats. As a reminder, LinkedIn has reported ‘record levels’ of engagement pretty much every quarter since 2018, shortly after Microsoft acquired the professional networking app.

Microsoft is actually the originator of the new Focused Inbox approach, with the functionality originally launched for Outlook, before making its way to LinkedIn.

How much it improves the experience will come down, mostly, to how many messages you receive – though it’ll be interesting to note where LinkedIn’s paid InMails end up.

You would assume that LinkedIn will still be pushing paid promos into your main inbox, though a promotion from LinkedIn got filtered into my ‘Other’ folder this week. Just one aspect to note.

Mehta says that LinkedIn is gradually rolling out Focused Inbox to all members globally, so if you don’t have it yet, you will soon.

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