In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies...
Google is constantly pushing toward more automation and less advertiser autonomy on its platform. Many times, this push for the adoption of newer, more “simplified” features...
TikTok’s looking to help marketers better connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a new partnership with...
Just announced: Google is updating its measurement models starting May 2023. In the April 6 announcement, Google stated that four attribution models would disappear in both...
Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven...
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B...
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B...
The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point....
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance.
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in...
