Executives have always desired a “single source of truth” to measure marketing effectiveness and avoid wasted ad spending. John Wanamaker famously said, “Half the money I...
Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...
When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our...
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Mozilla, developers of the open-source Firefox web browser and Meta, formerly known as Facebook, have revealed that they are working together on an Interoperable Privacy Attribution...
CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged”...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Perhaps you’ve heard of the Amazon Attribution and Amazon Brand Referral Bonus programs and are wondering how they can help build your business. As the cost...
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