Modern marketing’s evolution leads to what you classically understand as “content marketing.” A main theme in my new book, Content Marketing Strategy, is that overall descriptions...
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial...
The fediverse has arrived at WordPress.com. Exciting times are here for all WordPress.com users! The revolutionary ActivityPub feature is now available across all WordPress.com plans, unlocking...
In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaign budget, reach new audiences, and increase...
Viral fame through trend-hopping is a temptation for just about every brand, but it comes with risks. Here, Ewan Miles of social agency Wilderness outlines the...
If the relentless appetite of modern audiences isn’t keeping you up at night, you’re probably not a content creator. It’s a reflection of the...
The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your...
I failed. I helped a client with an account-based marketing (ABM) initiative. We had third-party intent data of companies searching keywords and phrases related to their...
Meta spins its new social media network Threads as a close-knit community. But it’s definitely not a small community, given over 100 million people joined it...
Authors have a unique need to connect with their audience in the places where they hang out: most notably on social media platforms. This can help...