Nowadays, the sports industry is normalizing the content sharing about players and coaches for their fans. This sharing of stories about teams and players highly impacts...
This could be interesting – Instagram’s currently testing a new ‘Scheduled’ sticker for Stories, which provides another way to promote your upcoming events. As you can...
Microsoft announced that the Microsoft Advertising Editor now works with the Microsoft Audience Network. Previously, you were only able to manage your audience network campaigns within...
For diversity and inclusion to thrive in content marketing, they need to be top of mind in every conversation – the ones brands have publicly and the...
Here’s a handy one-sheeter, which LinkedIn should consider providing for all regions. As you can see below, LinkedIn has published a new overview of its audience...
Looking to get a better handle on the marketing opportunities on LinkedIn, and how many business decision-makers you can potentially reach with your LinkedIn ads and...
If marketing is the art of persuasion, then retargeting is that art at its finest. A user that has expressed interest in our brand, products, or...
Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the...
While Twitter’s new NFT profile display option has been met with a decidedly mixed response, it seems likely that we’re going to see more of the...
Last week, I spoke to a client in the health care industry whose team wanted to develop a new digital content customer experience. But they felt...