Are you looking for ways to encourage customers to spend more money in your online store? You should immediately start tracking the average order value (AOV)...
Businesses pay money for all sorts of things: Google ads, social media ads, marketing materials, and more. However, one thing that could move the needle forward...
Look, I don’t know how accurate a measure of usage “total user seconds” is, though many developers have dismissed this as a misleading stat, and not...
Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget. There have...
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.
What is a CPA and Why is it Important? Pay-per-click advertising; a field riddled with pesky acronyms. So riddled, in fact, that the name itself is...