When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its...
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes...
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract...
![Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]](https://articles.entireweb.com/wp-content/uploads/2022/06/Top-B2B-vs-B2C-Video-Marketing-Trends-You-Should-Know.jpgkeepProtocol.jpeg "Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]")
Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated...
B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the potential...
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from...
B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels...
While many big brands test virtual storefronts, NFT drops and other metaverse activations, what does this mean for B2B marketers? The B2B playbook will evolve to...
Source: Freepik One of the most popular marketing strategies is cold calling. Back in the days when the internet was barely invented, cold calling had become...
Content marketers spend a lot of time developing content. But when it’s time to promote that carefully created content in social ads, they don’t have the...