November Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details: Conversion reporting was impacted…

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[Hero Academy Video] Dynamic Search Ads for Beginners

Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms that are closely related…

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Negative Keywords: How to Use Them and Why They’re Important

Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome blog post to get…

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PPC Marketing: How to Reach Quality Leads and Prospects

Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers…

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PPC Task Checklist For Account Success

Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while…

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