PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising

The revenue you earn from advertising doesn’t come from your products or services. Of course, that doesn’t mean your product is not essential. However, the most vital factor that makes…

May 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program…

April 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings — rolling out now. Details:…

3 Connections Between Paid Search and CRO

While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition between roles within the…

March Updates to Paid Advertising Platforms

What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it’s essential to address COVID-19 and its impacts on the industry. The resources below were compiled from a recent…

From Last Click To Position-Based: An Attribution Test

An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the…

Google Ads B2B Full-Funnel Strategy Outline

For any platform, having a full-funnel marketing strategy is ideal. Not only does it help you get a better idea of how you are reaching users and on what level,…

December Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA…

12 Holiday PPC Optimization Tips

This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now….