When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes...
Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of...
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Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master...
Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace,...
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key...
The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns...
Mailchimp has launched a new integration with Stripe offering SMBs the opportunity to sync Stripe data — such as subscriptions, refunds, or payments — and use...
As marketers, we thrive on data.
Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated...