Google is doing a lot of product result testing, as you’d expect. Here are some new features we spotted Google testing for products in the search...
Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on...
NatWest Markets has migrated to Google Cloud in order to achieve limitless scalability, power predictive risk modelling with analytics capabilities, and streamline regulatory compliance. Founded in...
As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to...
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder,...
Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing...
Deliver higher quality and more comprehensive customer data to AWS in real-time to drive better insights and engagements with Cordial. Cordial’s cross-channel messaging and data platform...
When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes...
Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of...