Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in...
Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing...
Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives.
“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing...
![4 Solid Pillars of Customer Retention [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/04/1651195640_4-Solid-Pillars-of-Customer-Retention-Infographic.png "4 Solid Pillars of Customer Retention [Infographic]")
Acquiring new customers gets more focus in marketing circles, but keeping those that have already made a purchase is just as – if not more important,...
Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Data reveals that 93% of customers are likely to purchase a product or service from a company that offers good customer service. Contrastingly, 58% of American...
Good morning, Marketers, and if you think you know what your customers want, you better be sure of it. Last weekend I decided to order a...
It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a...
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