Due to the challenging times the world is facing right now, we are seeing more and more companies look to alternative means to showcase and demonstrate...
“You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. “Yet they’re not on the balance sheet and...
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene...
Statistics show that 3-4 personas make up 90% of a company’s customer base! Here are 5 Reasons why your business needs to focus on your customer...
Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as...
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that successful companies are the ones with satisfied customers. But while many executives claim to...
Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology...
When asked about marketing resources, not a lot of professionals will say, customers. Instead, most businesses will talk about their ad campaigns on social media or...