As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM...
In 1990, the key to SEO success relied on keywords. Today, it’s way more complicated.
What does it take to be a good manager? Some say it’s empathy, others will say it’s transparency. The truth is, it’s a combination of many...
Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign...
Data has quickly become as valuable as gold to many businesses and organizations, especially with how many products and services have evolved to be more digital...
Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance...
Elon Musk is demanding access to Twitter’s trove of internal data to check for fake accounts, but analysts wonder if it is a ruse to back...
Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images,...
45% of businesses have experienced a cloud-based data breach or failed audit in the past 12 months, up 5% from the previous year, raising even greater...
Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and...