Email is an evergreen marketing tool. Our email address is a digital equivalent to our home address. So, we give it only to those we trust....
With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. However, email marketing is still a reliable...
As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles...
As a marketer, what is the one objective that fuels all your ideas? Most likely, it’s to bring in more customers. Now, what if you knew...
Everyone wants their email marketing to be the best it can be. Including carefully thought-out copy, relevant links, and stylistic branding all help to make your...
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form...
Back in July, I packed up my house and moved everything to my new place. Moving is always a slog, but I’ve done it so often...
When was the last time you took a look at your email open rates? I hope the answer is ‘recently’. Your email marketing campaigns can only...
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The...
When your email response rates seem to be persistently low, it can be extremely frustrating. You keep tweaking things, but the results don’t seem to change....
