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Back in July, I packed up my house and moved everything to my new place. Moving is always a slog, but I’ve done it so often...
When was the last time you took a look at your email open rates? I hope the answer is ‘recently’. Your email marketing campaigns can only...
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The...
When your email response rates seem to be persistently low, it can be extremely frustrating. You keep tweaking things, but the results don’t seem to change....
Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to...
In recent times, some marketers have given more preference to social media marketing and consider email marketing a thing of the past. However, email marketing is...
An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.
Statistics show that email marketing is a powerful tool for building long-term relationships with your customers. However, email marketing works only if its content is personalized....
Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to...
Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers...
