In this vast digital landscape, where millions of websites are competing for attention, one thing remains paramount for success: long-tail keywords. These seemingly small clusters of...
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right...
Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for...
Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No...
For example, say you have these keywords: It’s clear that they all mean the same thing, so you don’t need to create different pages for each...
The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the...
Google’s John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. John added that Google is good at ignoring tactics like...
Keyword research is a three-step process: Find keyword ideas that people are searching for Check their ranking difficulty Figure out the best way to rank In this...
In a previous post, I covered some of the regular mistakes I see with keyword selection and usage in search campaigns. I teased that after the...
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business...
