Connect with us

AFFILIATE MARKETING

Great For Longtail Keyword Research in 2023?

Published

on

Great For Longtail Keyword Research in 2023?

In this vast digital landscape, where millions of websites are competing for attention, one thing remains paramount for success: long-tail keywords. These seemingly small clusters of words have the potential to attract huge amounts of organic traffic, propelling your online presence to new heights.

However, finding the right keywords that resonate with your target audience can be a daunting task, so using the right tools for the job is essential. In this review, we’ll take a closer look at the features KeywordTool.io has to offer.

We’ll explore its user-friendly interface, its ability to generate comprehensive longtail keyword suggestions, and of course, the pros and cons of using this tool.

In the end, we’ll also share some great Keyword Tool alternatives so you can assess all of your options.

So let’s take a look and see exactly why KeywordTool has become so popular.


Keywordtool.io Review

  • Ease of Use

  • Stability

  • Customer Service

  • Price

Summary

Keyword Tool is a great, easy-to-use tool for longtail keyword research. The free version provides useful data, and the paid plans offer additional features like search volume data, but they are expensive for beginners.

Pros

  • Easy-to-use
  • Get new content ideas
  • Easily check search volume in bulk
  • Accurate data
  • Easier than Google’s keyword planner
  • Check keyword data for specific platforms
  • Great for YouTube Keyword research
  • 30-day money-back guarantee

Cons

  • It’s quite expensive
  • Competition analysis could be better
  • The free version doesn’t include search volume
  • Pro basic doesn’t include CPC data
  • No free trial on the pro version
  • Hard to get support via phone or live chat

As you’ve probably already guessed, KeywordTool.io is a useful tool for anyone looking for longtail keywords. It has a number of practical features, including being able to look at keyword data across a number of platforms, including YouTube, Amazon, and, of course, Google.

This allows you to see what keywords are being used on any of these platforms, how they could relate to you and your brand, and which longtail keywords you should be using within your own SEO campaigns.

These days SEO is about more than just ranking on Google, which is what many people still concentrate on. Instead, by using KeywordTool to research longtail keywords across a number of platforms, you can be sure that your SEO is working for you all over.

There are options to check for keywords in different languages and even different countries. You can also look at keywords for app stores and even Pinterest!

Use their keyword tool to look up search volumes and even keyword interest by region, which means you have easy access to as much keyword data as possible.

KeywordTool.io works by using Google Autocomplete to generate longtail keywords based on your seed keyword.

1683895661 732 Great For Longtail Keyword Research in 2023

To get started, simply enter a seed keyword, and you will be given hundreds of relevant keyword suggestions.

1683895661 221 Great For Longtail Keyword Research in 2023

You can then sort through these, filter them, and remove any negative keywords to get a list of the most relevant keywords.

keywordtool.io generates keywords using autocomplete - screenshot of output

The free version will generate up to 750 results per search in just a few seconds. If you want to view more data on these keywords, such as the search volumes or the CPC data, you can sign up for Keyword Tool Pro.

The Pro version gives you up to twice as many keywords for every search, along with lots of other useful data that you can use to find the most profitable keywords for your campaign.

This includes:

  • Search volume
  • Trends
  • Average CPC
  • Competition

One of the recurring themes within KeywordTool.io reviews is how easy it is to use. This is great news for those that are new to longtail keyword research.

With options to do things like export keyword data and analyze it even further, it’s a great tool for getting to grips with keyword research and what keywords you should be using if you want your SEO efforts to be successful.

Not only that but being able to analyze what keywords your competitors are doing and what is working for them means that you have a powerful tool in your armory to help you stay ahead of the competition. 

You can use Keyword Tool Pro to discover what keywords you should be used within blog posts, how to create relevant content for your social media campaigns, and even how you should be targeting your Google ads to ensure that they work for you as efficiently as possible. 

KeywordTool.io has some amazing free features, and for many people, these free tools will be enough for them to get started.

However, if you are someone that needs more or wants to expand their SEO efforts, then you’ll be pleased to know that the Pro version of KeywordTool.io has a number of extra features for you to take advantage of.

For example, you’re able to look up twice as many keywords as you can on the free version. This is ideal for larger SEO campaigns and those that want a bit more information.

With the pro version, you’re able to look up 100% accurate search volume information for both Google and Bing.

On top of that, you can look at the level of competition you’re facing on Google ads. This means you can get hints on suggested bids and even tweak your own advert.

This will ensure that you reach as many people as possible. Once you have keywords put together, you can get search volume data and/or export all of your findings to Excel so you can analyze them offline or share with others.

As you might imagine, with any too like this, there are going to be both pros and cons. These include:

Pros:


  • Easy-to-use
  • Get new content ideas
  • Easily check search volume in bulk
  • Accurate data
  • Easier than Google’s keyword planner
  • Check keyword data for specific platforms
  • Great for YouTube Keyword research
  • 30-day money-back guarantee

Cons:


  • It’s quite expensive
  • Competition analysis could be better
  • The free version doesn’t include search volume
  • Pro basic doesn’t include CPC data
  • No free trial on the pro version
  • Hard to get support via phone or live chat

Keyword Tool is useful to anyone with a website, blog, or online business that wants to attract organic traffic. The easy-to-use interface means that even those doing SEO keyword research for the first time should find it easy to get the information they need.

However, it’s worth keeping in mind that it isn’t an all-in-one tool. If you need additional features like backlink analysis you may need to invest in other tools later down the line on your SEO journey.

KeywordTool is also a very useful tool for YouTubers. Users can quickly and easily create a list of long-tail keywords from YouTube data. They can then use the best keywords as a starting point to create videos designed to attract views.

As you might imagine, the free tool does have some limitations, although there is, of course, the option to upgrade to any of the pro versions.

That said, the free version is perfect for those that what basic keyword research, perhaps just for a small campaign or because they are new to SEO keyword research and want to see what they are getting into before they delve too deep. 

keywordtool.io pricing plans screenshot

Pro Basic. $89/month (discounted if you pay annually). Access to search volume data, extra keyword data compared to the free version, search volume analysis of 10,000 keywords a day, and one user account.

Pro Plus. $99 per month (discounted if you pay annually). As above, with 50,000 keywords a day and 5 user accounts. Also, access to cost-per-click data, Google ads competition data, and API requests.

Pro Business. $199 per month (discounted if you pay annually). As above, with 1000,000 keywords a day and ten user accounts.

Each subscription has a 30-day money-back guarantee, so you can email them within the first month for a refund if you’re unhappy. 

The Bottom Line

The free version of Keyword Tool is a great option for anyone looking to get longtail keyword ideas. If you need more data like search volumes, you will need to upgrade to a paid plan—and the plans aren’t cheap, particularly if you’re just starting out.

That said, for those that are looking for simple-to-read data when it comes to longtail keyword research, it is a great tool. It’s super easy to use, with easy-to-read data and an interface that has clearly been designed with the user in mind.

Of course, KeywordTool.io isn’t the only way to do your keyword research, so it’s important to look into all of the tools available and pick the right one for you. Here are some of the best KeywordTool.io alternatives worth checking out.

KeySearch

keywordtool.io review - alternatives Keysearch homepage screenshot

Keysearch is a popular choice for those that are looking for easy keyword research at an affordable monthly price. It’s well-known for being super user-friendly, and it’s a great option for finding long-tail keywords.

It also has loads of other great features like backlink analysis, competitor gap, and a content assistant to make sure you outrank your competitors. Check out my Keysearch Review to find out more about this awesome tool!

Use coupon code KSDISC for 20% OFF


Low Fruits

keywordtool.io review - alternatives low fruits homepage screenshot

Low Fruits is a goldmine for anyone looking for low-competition longtail keywords. It’s great for finding keyword clusters, and it shows you the competition for every keyword so that you can find the ‘low hanging fruits’.

Best of all, it’s incredibly affordable, starting at just $25 for 2000 credits, so it’s suitable for publishers of all sizes and budgets.


Keyword Chef

keywordtool.io review - alternatives Keyword chef homepage screenshot

Keyword Chef is another fantastic option for finding longtail keywords. It has a try-for-free option, which allows you to get started with keyword research and ensure this is the right tool for you before you commit.

Keyword Chef has a range of tools and features, including automatically finding and filtering keywords for search intent, making your keyword research process as easy as possible. Our full Keyword Chef review has more info.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

AFFILIATE MARKETING

Revolutionising affiliate marketing in the era of influencers, ET BrandEquity

Published

on

Revolutionising affiliate marketing in the era of influencers, ET BrandEquity

Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight percent of the overall digital marketing spend, according to the State of Digital Marketing in India report. Despite the popularity of affiliate marketing, the model presents its own challenges, such as onboarding and managing affiliates, high commission fees, and vulnerability to fraudulent and malicious practices.

During a discussion at DigiPlus Fest 2023, marketers explored the evolving landscape of affiliate marketing and strategies to optimise return on investment (RoI). The session featured Nishant Jaiswal, VP – marketing, Zupee; Sachin Vashishtha, chief marketing officer, Paisabazaar, and was chaired by Saumya Jain, ETBrandEquity.com.

Essentially, affiliate marketing involves incentivizing affiliates with a commission or payout to drive a business action, such as a click or purchase. The practice began with blogs, websites, and email but has since expanded to include social media and e-commerce platforms.

Vashishtha observed that while affiliate marketing was one of the most profitable and RoI-positive ways for online businesses to grow, it didn’t take long for bad actors to leverage it for fraud. Affiliates with malicious intent began generating traffic for brands using any means necessary to earn a commission.

The practice started losing its appeal until the explosion of the creator economy and the rise of influencers. Additionally, improvements in technology and the emergence of attribution models like multi-touch attribution or view-through attribution started bringing transparency into the affiliate marketing model.

Jaiswal remarked that affiliate marketing in India is still nascent compared to global platforms, where many end publishers are not directly accessible to advertisers. He said, “With technology, many fraud-related concerns like click hijacking, app install hijacking, and click spam can be controlled by your mobile measurement partner (MMP) or attribution partner.”

However, despite technological advancements, brands still run the risk of being visible in an unsafe environment due to the way affiliate marketing models are structured. While advertisers primarily engage with larger affiliate networks, campaigns might be outsourced to smaller publishers, networks, and individuals, making it challenging to map where conversions are coming from. Additionally, smaller publishers or creators may create clickbait content or reach out to irrelevant audiences simply to drive traffic or act with malicious intent, harming the brand’s reputation.

Vashishtha stated, “You can go back to the affiliate network and ban the publisher, but it is still very difficult to work with the ecosystem the way it is now. We prefer to work with large publishers or content creators directly.”

By working directly with publishers or creators, brands can see how content gets created and deployed to generate conversions. Jaiswal suggested that brands could share a high volume of assets with affiliates directly to test their effectiveness and ensure that the brand positioning and messaging remain consistent.

While it is not entirely avoidable to discourage malicious activity, Jaiswal opined that assigning realistic key performance indicators (KPIs) while designing the campaign can automatically rule out any fraud from the equation. He said, “Marketers could leverage a combination of hard KPIs and soft KPIs, where soft KPIs can be click-to-conversion rate, sign-up-to-purchase rate, and hard KPIs could be cost-to-purchase or cost-to-sign-up.”

Affiliate marketing has its fair share of challenges; however, the ecosystem is continuously evolving. With new technologies like AI, affiliate marketing initiatives will become sharper and more targeted.

  • Published On Dec 9, 2023 at 05:03 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

  • Get Realtime updates
  • Save your favourite articles


Scan to download App
Revolutionising affiliate marketing in the era of influencers ET BrandEquity

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Published

on

First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

What Are the Duties of a Content Strategist?

Published

on

What Are the Duties of a Content Strategist?

You’ve decided you want a career as a content strategist, and we’re here to help you reach your goal. A content strategist is a key player in determining the success of a brand’s content strategy, and it can be an exciting career path.

We discuss below the duties of a content strategist along with tips for becoming the most successful one you can be.

What Does a Content Strategist Do?

A content strategist brainstorms, plans, and executes the content strategy for a brand. This can be done either in a solo environment or with a content strategy team.

The material that’s crafted by content strategists for various social media platforms and other digital marketing efforts is designed with the objectives of the business in mind.

Understanding what content strategists do means we first need to understand content marketing.

Content marketing is a useful type of marketing that involves creating content designed to build interest in a brand’s products or services without explicitly promoting them.

Content strategists are content marketing experts.

For example, a content marketing strategy for a social media coach could involve a series of blog posts about why it’s so important to post on social media.

content strategist

Now you can understand how a content marketing strategist engages in content marketing in the day-to-day execution of their job.

Content Strategist Job Description

Here is a sample content strategist job description:

The content strategist will develop a content strategy that meets key business objectives. They will reach the brand’s target audience through various marketing channels using their supreme content delivery skills.

The content strategist will use the organization’s content management system to oversee marketing campaigns across a variety of specific social media channels. In addition to content planning and content creation, content strategists will report on how their work met content strategy deliverables.

A typical content strategist salary ranges from $40,000-$80,000 based on location, experience, and the type of company you’re working for.

Here are a few examples of roles for the job title “content strategist” that illustrate a varying salary range based on location throughout the United States:

content strategistcontent strategist

As you gain more experience and rise in seniority, you could become a senior content strategist or even advance into marketing leadership. It’s up to you where you want to take your career.

The Roles and Responsibilities of a Content Strategist

To add to the content strategist job description, we list the roles and responsibilities of a content strategist below.

The content strategist role varies on a day-to-day basis, but the overall tasks that need to be completed remain consistent. Content strategists will:

  • Facilitate content planning sessions across a variety of editorial calendars and marketing channels.
  • Perform a content audit of all existing content, evaluate its effectiveness, and update as necessary.
  • Conduct extensive keyword research to guide the direction of the brand’s content creation.
  • Pitch existing and prospective clients on their content creation ideas.
  • Build target audience profiles to create content for.
  • Understand the many ways future content can generate leads and be monetized.
  • Stay informed on social media trends and changes in consumer behavior.
  • Create content across various digital platforms and social media accounts.
  • Oversee a marketing team and delegate tasks for ongoing and upcoming projects.
  • Collaborate with other team members, like copywriters, UX/UI designers, editors, and more when creating online content.
  • Analyze its successful content strategy and report back on its performance. A working knowledge of SEO reporting tools is crucial.

Who Does a Content Strategist Report To?

The content strategist will typically report to a manager in the marketing department. This could include a marketing manager, the vice president of marketing, or the marketing director.

However, keep in mind that every company is structured differently.

For example, a large corporation will be structured differently than a small start-up.

The content strategist role at a start-up might report directly to the CEO. Furthermore, a content strategist at a large corporation might report to the marketing manager.

Depending on how large the marketing team is, the content strategist might report to a more specialized person, like the digital content manager.

Understanding the marketing team structure of the company you want to apply for will help you understand where you fit in the organization.

1702005989 977 What Are the Duties of a Content Strategist1702005989 977 What Are the Duties of a Content Strategist

Types of Companies Content Strategists Work For

Because every type of company can benefit from having a content strategy team, there are a variety of companies a content strategist could work for.

A few types of companies a content strategist could work for include:

Large Corporations:

Major recognizable brands need content strategists to maintain their position in the market as thought leaders.

Marketing Agencies:

Marketing agencies provide a wide range of services, and content marketing is just one of those services. A content marketer will help marketing agencies create engaging content as part of overall content strategies for clients.

Small Start-ups:

Content strategists are an important part of the business for small start-ups because they help attract new and existing customers.

Having content monetization skills can be especially important for start-ups as they run lean in the early days.

Content Agencies:

Content agencies are similar to marketing agencies. However, they provide a more niche service that’s specific to content marketing.

These types of agencies will need to hire teams of content strategists to serve their clients’ content marketing needs.

Freelance:

There is another option that’s entirely different from the employers we’ve discussed on this list. That alternative is freelancing.

A career as a freelancer means that you will be self-employed and responsible for obtaining your own clients, delivering the project, and billing the client.

While there is potentially more money to be made as a freelancer, it does also come with more risk.

1702005989 736 What Are the Duties of a Content Strategist1702005989 736 What Are the Duties of a Content Strategist

What Skills Do You Need to Become a Content Strategist?

Becoming a successful content strategist requires a variety of soft skills and technical expertise. We break down the necessary skills in each category below.

Soft Skills

Here are a list of the soft skills you’ll need in your career as a content strategist:

Storytelling:

You will need to tell compelling stories to a variety of audiences as a content strategist. Whether it’s pitching ideas to clients or educating your audience, you will need to learn to relay information in an engaging way.

Creativity:

Ultimately, you’re creating content for your target audience to consume. This means that it needs to be engaging, exciting, and creative. Having creativity will help you put together the best content.

Communication:

As a content strategist, you are communicating every day. Whether it’s to your boss, other teams within the company, or your target audience, having top-notch communication skills will be very important.

Organization:

An aspiring content strategist needs to be very organized. They will be managing multiple campaigns simultaneously, so they need expert organizational skills to keep everything running smoothly.

Technical Skills

Beyond the very important soft skills you’ll need, there are a variety of technical skills that you’ll also need in your career as a content strategist.

Here are a few of them:

Writing:

Strong technical writing skills are one of the most important hard skills you’ll need. Being able to write high-quality long-form content will be a key component of your job.

Search Engine Optimization:

SEO is another one of the most important technical skills you will need to have in your career. You’ll need to understand how to perform keyword research with SEO research software, along with how to seamlessly incorporate these keywords into the text as part of the content creation process.

Social Media Platforms:

Having an understanding of the posting style of each of the different social media platforms will be helpful to your success as a content strategist.

Your long-form content will be shared with your audience in the form of social media campaigns. If you’re able to lend your knowledge when creating these campaigns, you will be able to provide more value for your team.

Monetization:

Part of the content strategist’s job is understanding how the content you’re creating can be monetized and earn your employer money.

Whether it’s incorporating banner ads or partnering with affiliates, you will need to be an expert in monetization methods for the content strategies you implement.

1702005989 887 What Are the Duties of a Content Strategist1702005989 887 What Are the Duties of a Content Strategist

Tips for Becoming a Content Strategist

You know the skills you need to develop and what the job description entails. Now it’s time to discuss tips for optimizing your career in content marketing. Read our top 5 tips for becoming a content strategist below.

Prioritize Your Education

You will need to have the knowledge if you want to earn a job as a content strategist. This means that prioritizing your education should be at the top of your list.

While this doesn’t necessarily mean you have to have a bachelor’s degree, some employers might require you to have one. For example, if you want to work at a large corporation or a major brand where you work your way up to a leadership position, they might require a bachelor’s degree for those types of roles.

Examples of bachelor’s degrees that you could obtain include marketing, journalism, public relations, or communications.

Gain Professional Experience

After you’ve obtained the education, you want to add professional experience to your resume.

Professional experience can occur in many forms, including internships and paid positions. Learn from the other content strategists you’re working with as you contribute to content marketing campaigns.

Whether you’re working directly as a content strategist or something adjacent to this position, give it your best effort to learn as much as you can while also impressing your employer.

References from internships and entry-level jobs will be helpful to you in the future!

Start Networking

In addition to developing your skills, you’ll also want to start networking.

Networking with other professionals in the industry will be helpful for you when searching for jobs. Sometimes, jobs aren’t even posted on online job boards, and instead, companies ask for referrals from their existing employees.

Similarly, when employers are looking at a large stack of resumes, seeing a name they recognize makes the hiring process easier for them.

Also, remember that you’re networking with people of all experience levels, not just people who are more advanced than you in your career. The person that you’re taking a course with could one day be promoted to the marketing manager you’re applying to work for.

All this to say, conduct yourself professionally and courteously when networking.

1702005989 528 What Are the Duties of a Content Strategist1702005989 528 What Are the Duties of a Content Strategist

Show Your Expertise Through Personal Projects

Even if you haven’t obtained that internship or first job yet, you can showcase your expertise through your personal projects.

Starting your own blog site, YouTube channel or newsletter will help you develop skills and gain hands-on experience.

Working on your own projects requires you to develop a content strategy, create content, and grow your audience.

How long does it take to make money from a blog? You will be able to answer this question for future employers based on firsthand knowledge.

You can then tell future employers about your expertise and the success of your marketing campaigns.

1702005989 936 What Are the Duties of a Content Strategist1702005989 936 What Are the Duties of a Content Strategist

Always Continue Learning

Even though education was already a priority for you on your path toward being a content strategist, learning will always be important for furthering your career.

Whether it’s taking online courses, reading books, or listening to podcasts, find the learning method that feels right for you.

Courses are a great way to further your education as a content marketer. Here are two great courses to get you started:

The Affiliate Lab

1702005990 397 What Are the Duties of a Content Strategist1702005990 397 What Are the Duties of a Content Strategist

The Affiliate Lab is an expert source on creating content optimized for SEO. This course contains more than 100 hours of training on how to conduct keyword research, select your niche, rank in search results, and more.

If you’re looking to improve the SEO rankings of your content, this course is for you. Niche Pursuits readers receive an exclusive discount of $200 off The Affiliate Lab course here.

Project 24

If you want to learn how to drive real results, Project 24 is the course for you. This will help teach you how to create the best possible content for a blog site or YouTube channel.

Its 27 online courses will teach you how to create and monetize content that’s been optimized for SEO.

The end goal of this course is to teach you how to generate passive income from your content marketing efforts. Check out our Income School Review to learn more about Project 24 and its founders.

No matter which course you choose based on your goals, what’s important is that you’re expanding your knowledge base to create results-driven content.

Your Career as a Content Strategist

Whether you work for a fast-paced marketing agency or an exciting brand, your career in digital content creation is sure to be an exciting one. We wish you the best of luck in your career as a content strategist!



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending