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6 Keyword Maintenance Tasks Every Advertiser Should Perform (Regularly!)



6 Keyword Maintenance Tasks Every Advertiser Should Perform (Regularly!)

In a previous post, I covered some of the regular mistakes I see with keyword selection and usage in search campaigns. I teased that after the campaigns are set up, the job is not done; that there are regular maintenance tasks you should be working on to keep your keyword list healthy and thriving, and that a new post was coming with more details.

Well, good news fam, this is that post!

6 keyword maintenance tips every advertiser should follow

Here are the six ways you can work to maintain your search keywords and make sure you’re constantly evolving to find the best performance for your campaigns.

1. Regular performance reviews for pauses

This one is a bit of a no-brainer, but you’d be surprised at how often we log in to a Google Ads account only to find that there are tons of keywords that have been active in the account since day one and are performing much worse than other keywords in the account.

Take a look at the example below. This account has high CPAs on average, but some really do stand out from the crowd. The top two keywords have CPAs well over $1,000 while other terms have CPAs in the low $200s. Additionally, the keyword on the bottom has spent $700+ and not converted at all.

Now while these things aren’t inherently end-of-the-world scenarios, one missing point here is that this campaign was capped by budget. That means that we’re spending through our daily budget and often being held back from showing on additional queries.

In this scenario, these lower-performing terms are stealing budget that could be applied to more efficient keywords.

Assuming all other performance markers stayed the same, here’s how this set of keywords would have performed if these keywords would have been caught for the low performers that they are and paused earlier on.

keyword maintenance performance tracking

Quite a difference huh?

In my example scenario, which is true for the real account, there is plenty of volume to scale even if we pause the low-performing keywords. So if we do that, we save 12% of spend (more ways to save money in Google Ads here) and only lose 2% of conversions.

But further yet, since we have room to scale, what’s more likely is that spend will be the same (second to last row) but conversion totals will increase, giving us 11% lift on conversions simply by pausing underperforming keywords and using the same budget as before.


No matter how much volume your account has, set up a regular task cadence to review performance for both short and long time frames and make pauses based on performance.

Try looking at the last month, three months, and last year to see if a keyword is regularly performing outside of your target goals and make determinations to pause and reallocate funds where you can.

But don’t just look at “underperformers” in comparison to each other. The stats I gave above are compelling, but you need to draw some boundaries in your reviews.

For this type of analysis, I look at a few filters:

  • Converting keywords with a CPA that is 4x that of our account goal.
  • Non-converting keywords where total spend is 3x that of our account’s CPA goal.

Both of these filters give the keywords a chance to perform as well as give me a chance to optimize the performance we’re seeing to make them work. But if they find their way into these groups and hit these thresholds, I have to pause and come back to them later. We’ll get to this at the end of the post.

2. Filter keywords for low search volume terms

If you’re anything like me, you’re probably pretty optimistic when conducting keyword research. You’re looking forward to getting campaigns up and running and seeing how they perform. But sometimes that optimism can cause us to overbuild campaigns and include too many keywords.

In another scenario, your campaigns could start off targeting keywords with strong volume but over time work their way out of favor. Search behavior is constantly changing and just because people were searching for something when you built your campaigns, that doesn’t mean they’re going to keep searching for them.

Keywords that hit a certain threshold will be categorized as Low Search Volume by Google and will look like this.

keyword maintenance metrics in google ads

Here’s what Google says about Low Search Volume terms:

A status that’s given to a keyword with very little to no search history on Google.

Important: The keyword will be inactive until its search traffic increases, when the keyword can start triggering your ads to appear.

  • Keywords marked as “Low search volume” are associated with very little search traffic on Google, an indication that they’re not very relevant to most customers’ searches.
  • If the number of search queries for these keywords increases even a small amount, they’ll be reactivated and will start triggering your ads to show again. Our system check and updates this status regularly.

what google ads says about low search volume keywords


Pay close attention to your keyword status. In the image above, you’ll see that one keyword is Low Search Volume AND has a Below First Page Bid. For this keyword, I will increase the bids to the higher level (as long as it’s within reason of what I’m willing to pay; in this case it is) and review again after a week or two to see if it’s gained any traction.

For all other keywords, while there might still be hope for these keywords down the line, in my experience, it’s easiest to pause these keywords after three months of no volume to help clean up your account. Otherwise, they simply bulk everything up while providing no value at all since they aren’t generating any impressions.

3. Monitor ongoing performance trends for opportunities

Keyword pauses aren’t the only things you should be on the lookout for. Regular reviews should also include reviews of how competitive your landscape is and how that impacts your strategy.

I want to take a real-world example I just ran into for this section. I recently conducted an audit of an account that’s been struggling over the past few years. They are promoting a fitness tracker app for phones and have determined that a CPA of $30 is profitable for them.

When they initially set up their campaigns a few years ago, they were easily hitting this number and seeing good success. But over the last year or so, they noticed their CPA continually increasing and moving into a range where it’s no longer profitable.

After a number of changes to the account, they asked me to take a look and see what I could find. As I told them, the account is set up exactly the way I would do it, so I didn’t believe structure or strategy on the whole was an issue.

But after digging in a little to see where efficiencies were being lost, I noticed a couple areas of concern.

keyword maintenance tasks - campaign performance graph

The first is the blue line in the image above: Avg CPC (cost per click). You can see that in early 2021, the CPCs were fairly low, averaging $0.89. But starting later that year and continuing well into 2022, the CPCs rose and ended 2022 with an average of $2.02.

While that might not seem like a big CPC, that’s a 127% increase in CPC, meaning that other stats are going to have to improve to make up for this loss in efficiency.

Before we get to the second area of concern in the chart, I wanted to find out why the CPCs were increasing so much.

competitor impression share graph

It didn’t take long to see that there was an influx of competitors over the course of this time frame that caused these keywords to get a lot more competitive. While the trend ebbs & flows each quarter (most likely just due to issues with Auction Insights data rather than actual changes in the environment), you can see that the overall trend shows the space getting more competitive over time.

At this stage, it’s clear we’re seeing more competition for our keywords. So we’re faced with deciding whether to try and improve performance or to cut bait and go elsewhere.

Which brings us to the second problem I alluded to earlier: The red line in the first chart: Conversion Rate.

After an artificially high second quarter, you can see the CVR sort of climbs with the CPC increases throughout the end of 2021, but then dies off in 2022.

After looking into a number of factors like onsite behavior, traffic sources, website changes, etc., we revisited the competitors and found that during this time, most of them launched a free version of their app. So now we’re not competing with more companies, but many of them now have a free option where this account did not.

Now they’re really faced with some choices about what to do with keywords.

  • Keep the same keywords and launch a free option of the app to compete.
  • Keep the same keywords but focus ad copy on features and benefits that justify paying for all options.
  • Find new keywords that focus on people only trying to look for paid options.
  • Find new keywords that emphasize the features and benefits that make this app stand out and justify the cost.
  • Look into the feasibility/economics of creating a free option to win back customer share and upsell to paid features.

But likely, there needs to be some combination of work on all five of these points for them to see ongoing success.

In this instance, maybe they can tout that their fitness tracker also has meal planning and workout routines included. Maybe it integrates with your wearable tech better than other apps. No matter the path forward, it’s important to keep an eye on your trending stats to make sure you’re not falling behind.


Keep a long-term view on trending data in your accounts. Are your keywords getting more or less expensive? Is traffic shifting toward them or away? How are competitors impacting your keyword strategy, if at all?

Keywords can perform well at the beginning then start to wane over time. Even if they don’t reach a level of needing to be paused, they could easily be telling you something about your industry or competitive landscape that could and should have an impact on your keyword strategy.

4. Conduct keyword research on a regular basis

It’s a pretty common practice for advertisers to conduct keyword research when first building out their campaigns. At that point, you’re looking for all the terms you can target to reach your audience.

But just like all other aspects of a search account, this also isn’t a “one and done” type of task. Queries are changing all the time and new themes may arise over time that you want to take advantage of.

And no, this isn’t just a “Michelle says so” type of task.

15% of google searches have never been searched before

Even Google says (and has confirmed many times over the years) that queries are changing all the time and 15% of searches have never been seen before.


Set a regular calendar reminder to hit up your favorite keyword research tools once a quarter or a couple times a year, just to see if anything has changed around your core terms and if you should be expanding your coverage.

You can take ideas from your current keyword list, common sense, or you could leverage the next regular optimization on the list to get new seed ideas.

5. Review search term reports for new keywords or negatives

It’s always in your best interest to review your search term reports to see what queries your keywords are matching to. With all of the changes in match types over the last couple of years, you may be surprised as to what finds its way into this report.

To find it, simply head to the keywords section in the left hand navigation, then click Search terms.

search terms tab in google ads

From there, you’ll be able to see the performance of your search terms and how they matched up to your keywords.

add negative keywords in google ads

For good performers:

You can add these directly to your existing ad groups in your campaigns by simply checking the box next to the search term and clicking Add as a keyword in the blue bar that shows up. Depending on where you are in the account, you’ll need to set the destination campaign and ad group for that keyword, as well as the match type, but once you click save, it will be added to your account. You can also use these as the seeds for new keyword research as I mentioned above.

For poor performers:

You can see in the image above that it’s just as easy to add a negative keyword as it is a positive one. If you see terms that aren’t meeting your performance standards, be sure to exclude them from your Ad Group, Campaign, or use Negative Keyword Lists to keep your ads from showing on those queries.

That said, it’s important that you understand how negative keywords work in comparison to regular keywords, because it is a bit different. Here’s a video that walks you through some of the nuances so you can make sure you’re using them correctly.


Search term review should be done on a regular basis, but likely needs to be done more often when first starting a campaign. At that stage, too many things are unknown and you want to keep a close eye on performance.

suggested cadence of search term report review

This is a typical cadence for how I would schedule search term reviews for a new account, moving into a more mature phase over time.

One BIG caveat: it all depends on volume. This cadence is for a small to mid-sized account. If your account is extremely small or on the larger side, this might not be the right fit, but hopefully it lets you see what a typical cadence could look like and help you develop your own.

While you’re doing this task, keep notes of the new keywords you add to use for keyword research seeds for those quarterly or bi-annual reviews.

6. Revisit previously paused keywords for reactivation

Just like everything else with digital advertising, the landscape for keywords is always changing. Performance will always ebb and flow depending on countless factors and it’s your job to stay on top of those the best you can to take advantage, or at least not make big mistakes.

While we talked a number of times about pausing keywords depending on many factors, one thing people don’t do often enough is revisit paused keywords for reactivation.

Now I’m sure this seems silly to many of you.

Why on Earth would I reactivate a keyword that didn’t perform well in the past or didn’t have any search volume associated with it?

My answer is…because you never know what trends have changed until you give that keyword another shot to perform.


Review all paused keywords in your account every six months or so.

  • How long have they been inactive?
  • Why were they paused in the first place?
  • Did they ever have good performance or was it all a waste of spend?

reactivated keywords in google ads

If you have room in your budget and performance allows, give a few of these terms another shot by activating them again and adding a label for easy filtering and monitoring.

Sometimes these work out, sometimes they don’t. But I’ve had enough surprises of keywords coming back to life and performing really well that this has become a regular practice for me in my accounts.

Maintain keyword health for Google Ads success

Just like everything else in your paid search accounts, keyword strategy is not a set-it-and-forget-it task. Make sure you’re regularly reviewing performance, search term reports, and conducting ongoing keyword research to keep your keyword strategy a living part of your account.

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How to Get Found Online: Our Top 9 Tips for Local Service Businesses



How to Get Found Online: Our Top 9 Tips for Local Service Businesses

In today’s digital landscape, having a robust online presence is essential for businesses of all sizes, but especially those in the local service industry. With more people relying on search engines to find what they are looking for, businesses that are easily found online and have a solid online reputation will have a major advantage over their competitors.

So in this post, I’m going to show you how you can improve the local online presence of your service-based business using two fundamental marketing strategies: SEO and PPC

9 best ways for local service businesses to get found online

As a digital marketing instructor and consultatnt, I have had the privilege of not only teaching my students about the importance of combining search engine optimization (SEO) and pay-per-click (PPC) advertising for businesses, but also experiencing the positive impact of this combination firsthand. Here’s how to leverage these two strategies to drive traffic, generate leads, and maximize a limited budget.

1. Pick the right company and domain name

Naming your business should be a thoughtful process. You want something that reflects your brand personality and is not easily copyable.

As a local business, it can be extra helpful to pick something that aligns with your target audience’s search intent, but don’t force it. I once came across a dentist that named itself “Dentist Near Me” and secured the domain Taking this approach to an extreme certainly has its SEO benefits but it may not always be the best idea as others may follow suit and adopt similar names, potentially rendering the strategy ineffective.

Image source

A helpful tactic is to include your city, town, or service area name in your business name but it isn’t essential.

2. Get your listings in order

Having an up-to-date Google Business Profile is also a great way to improve your local business’s online presence. Regularly update your business information, add photos, and create posts with deals and helpful articles to build trust and credibility with potential customers. You should follow suit for the rest of your online listings as well to increase your chances of ranking in local searches.

directory listing logos

This will make it easy for them to find and connect with you.

3. Target keywords with blog posts

Publish keyword-rich blog posts that answer common questions from potential customers—not just about your business specifically but about things related to the products and services you provide.

This will not only improve your website’s search engine ranking, but it will also build trust and credibility with potential customers.

seo trends 2023 - on page seo checklist

You can use our SEO-optimized blog post templates to get started!

4. Put your highest value CTA at the top right of your homepage

Make sure your website is user-friendly and provides a great user experience. We have plenty of website examples you can browse through here. Implement prominent call-to-action buttons, such as a clickable a phone number in the top right-hand corner and footer, and a large contact form in the footer. These buttons are easily accessible, intuitive, and make it simple for customers to get in touch with you, book a lesson, start a free trial, etc.

Your highest value CTA should go in that right-hand section.

healthcare website design examples - synergy private practice

5. Track your SEO performance

In addition to reporting on your PPC performance, you should also keep track of your organic/SEO performance. Use Google Tag Manager and GA4 to analyze SEO metrics and customer behavior against your goals, as well as Google Search Console. You can also use Google Looker Studio (formerly Google Data Studio) to monitor organic performance.

google data/looker studio - traffic source report

6. Reduce your PPC spend with location targeting

This is a key home service business marketing tip. One challenge many small businesses face with advertising is a limited budget. One client I worked with had only $10 a day to spend. To overcome this challenge, I used location targeting to reach a 5km radius around the business’s location. This approach helped them save their advertising budget while also reaching the right audience.

how to save money in google ads - location targeting options

7. Bid on commercial intent keywords

When running Google Ads, you have to tell Google which keyword(s) you’re bidding on. While there are tons of keywords relevant to your business, the ones to bid on with your PPC campaigns should have high commercial intent.

Do extensive keyword research to identify the keywords that potential customers would be searching for when looking for what you have to offer. Informational intent keywords should be used for SEO. For PPC, use commercial or transactional intent so that your ads won’t just appear for those searches, but so that they’ll get clicked on by people, and those most likely to convert.

the four types of keyword intent

8. Maintain a negative keyword list

In addition to targeting high commercial intent keywords, be sure to use negative keywords—which are keywords that you do not want your ad to appear for. This will prevent your ads from showing up for and getting clicked on by people for whom your product or service is not a good fit.

In my view, even with broad match, this is especially important when your daily budget is low.

google ads - add as negative keyword

9. Set up conversion tracking

Another important aspect of running a Google Ads campaign is measuring your success with conversion tracking. With this visibility, you can harness the campaigns, offers, settings, and strategies that are working and eliminate what’s not and improve your ROAS (Return On Ad Spend).

google ads conversion tracking - conversion value

Check out our list of conversion tracking mistakes to make sure you’re getting the most accurate data possible.

Improve your local businesses’s online presence with SEO & PPC

The best way to improve your online presence for your local service-based business is to use SEO and PPC together. Both will help to improve your presence on the SERP for a wide range of keywords, and with the tips I provide, you’ll be able to reach your target audience and build trust and credibility with potential customers.

Here are the tips I mentioned in this post:

  1. Pick the right company and domain name
  2. Get your listings in order
  3. Target keywords with blog posts
  4. Put your highest value CTA at the top right of your homepage
  5. Track your SEO performance
  6. Reduce your PPC spend with location targeting
  7. Bid on commercial intent keywords
  8. Maintain a negative keyword list
  9. Set up conversion tracking

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50+ Free & Creative April Marketing Ideas (With Examples!)



50+ Free & Creative April Marketing Ideas to Freshen Up Your Content Calendar

It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month.  There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers, express your voice and values, and creatively engage your audience—especially on social media.

Read on to learn all April themes, holidays, and awareness causes you can leverage for promoting your business and see well as real examples from businesses across various industries to give you some creative inspiration.

And for ideas for the whole year, check out this awesome marketing calendar by our friends at LOCALiQ.

Table of contents

April national month awareness

April presents us with plenty of options for socially aware marketing. Here are some of the many themes and causes recognized in April:

april marketing ideas - diversity month

Image source

April diversity, equity, and inclusion

We like to highlight the diversity, equity, and inclusion-friendly observances for each month anyway, but it’s especially important during Diversity Month! Here are the holidays that can help you celebrate diversity:

  • World Autism Awareness Day (April 2)
  • Palm Sunday (Christian) (varies)
  • Passover/Pesach (varies)
  • Maundy/Holy Thursday (Christian) (varies)
  • Theravada New Year (Buddhist) (varies)
  • Good Friday (Christian) (varies)
  • Day to Remember Rwanda Genocide Victims (April 7)
  • Easter Sunday (Christian) (varies)
  • Day of Silence (Students take a day-long vow of silence to protest the actual silencing of lesbian, gay, bisexual and transgender (LGBT) students and their straight allies due to bias and harassment) (April 14)
  • Orthodox Good Friday (April 14)
  • Vaisakhi (Sikh) (April 13 or 14)
  • Yom Hashoah (Jewish) (Sunset April 17 to Sunset April 18)
  • Laila Al-Qadr (Islamic) (Sunset April 17)
  • Eid Al-Fitr (Islamic) (Sundown April 21 to Sundown April 22)
  • Festival of Ridvan (Baha’i) (April 21 to May 2)
  • Armenian Martyrs’ Day
  • Yom HaAtzmaut (Jewish) (Sundown April 25 to Nightfall April 26)

We have lots of DEI resources here to help you out!

april marketing ideas- day of silence

Image source

April holidays

Here is a list of the many holidays and national days celebrated in April that can make for creative marketing for your local business:

  • April Fool’s Day
  • Easter Sunday
  • World Party Day
  • Walk to Work Day
  • World Health Day
  • Siblings Day
  • National Grilled Cheese Day
  • Tax Day
  • High Five Day
  • Get to Know Your Customers Day
  • Earth Day
  • Picnic Day
  • Denim Day
  • Administrative Professionals’ Day
  • Take Your Child to Work Day
  • Arbor Day
  • Email Debt Forgiveness Day

Creative April marketing ideas and examples

Between your website, blog, social media accounts, and Google Business Profile, there are plenty of channels by which you can share your April content and promotions. Below you’ll find a plethora of creative April-themed ideas from real businesses just like yours.

Autism Awareness Month

Autism affects one in 59 children in the United States. If you or someone you love is affected by autism, this is a great opportunity to raise awareness by getting involved in activities to give back to the community or raising money to donate to an organization dedicated to autism. Here’s a link to get involved in an event near you. Or you can show your support with applicable products, as with the example below:

april marketing ideas autism awareness

National Child Abuse Prevention Month

Show your support for National Child Abuse Prevention Month with a blue pinwheel, which is the national symbol for the cause.

april marketing ideas pinwheels

Or plant a pinwheel garden at your place of business and share it with your followers in hopes of raising awareness.

April marketing ideas pinwheel garden

Financial Literacy Month

In honor of Financial Literacy Month, publish a blog post on a finance-related topic. Or, encourage followers to start a conversation about how they’d choose to spend extra cash if it fell into their laps. These comments could get pretty creative! This is a great way to increase Instagram engagement and spark a conversation.

April marketing ideas financial literacy month

Prom season

Many types of businesses can figure out a post to tap into the prom season frenzy. This restaurant is cashing in on the popularity of “promposals.”

April marketing ideas promposal

Think about posting something useful for parents who may be concerned about the goings-on of prom night…providing helpful information is appreciated by your followers – no one wants to be sold to 24/7.

April marketing ideas prom education

If you happen to have an offering that is right in line with prom season, don’t be shy about promoting yourself either.

April marketing ideas prom special

April Fool’s Day

Have some fun with your marketing on April 1. April Fools Day is the perfect excuse to play a practical joke on your customers—just be sure to keep things light and fun. Fitness centers can offer calorie-free cheeseburgers, preschools can offer a class for teaching ABCs to dogs, and massage studios can offer touch-free massages. These are all obvious jokes related to your business. Another way to market your business for April Fools Day is to run a competition for the best prank, or to share photos of your employees partaking in the fun.

april marketing ideas april fools

National Siblings Day

If you run a family business don’t forget about National Sibling Day. Celebrate your togetherness while promoting your business. Or simply provide ideas on ways to honor the day.

April marketing ideas siblings day

If applicable, run promotions specific to siblings with two-for-one deals. Or you can celebrate by simply snapping pics of all the siblings that come to your location and posting to social media.

April marketing ideas siblings day 2

📣 Speaking of promoting your business…

The Boston Marathon

WordStream is based in Boston so we’re huge supporters of the marathon, but you don’t have to be local to support it. Show your support for local athletes who are running or traveling with family members running in the marathon. Fitness centers should show their support across the country for the marathoners. Local restaurants can offer “carb loading” pre-marathon meals and massage studios can offer discounts to runners.

Administrative Professionals Day

Make sure to thank your support staff on Administrative Professionals Day. This is a good way to make your business and brand personal on social media and on your blog. Highlight what your support staff does for your business and interview them on your blog or on a video. Customers who interact with support staff will love seeing them in the spotlight!

april marketing ideas administrative professionals day

Get more April social media holidays and ideas to fill your calendar here!

National Grilled Cheese Day

Everyone loves grilled cheese sandwiches so you should absolutely find a way to incorporate a National Grilled Cheese Day post into your feed—whether you own a restaurant or not! See how these non-food related businesses made it work:

April marketing ideas national grilled cheese day 1


April marketing ideas national grilled cheese day 2

National High Five Day

On National High Five Day, drum up some customer engagement and ask them to pose for a #highfive and tag them. They’ll likely repost on their own feeds and get you some more visibility.

April marketing ideas high five day

You could also publish an engaging Facebook post inviting customers to tag people they’d like to give a virtual high five.

April marketing ideas virtual high five

Or give your own virtual high five as a thank you or special shout out to customers, vendors, or even a cause you support.

April marketing ideas high five AHA

If you’re up for it, think about running a promo that coincides with the number five…it doesn’t all have to be about a literal high five!

april marketing ideas high five day pizza

Take Your Child to Work Day

If you have kids, bring them to work on this day and tell your customers about it. This is a great way to teach your child about starting and running a business and inspire them to follow their dreams.

Take their picture and post it on social media, encouraging customers to come in and say hello. Make your child the “boss” of the day. Posting pictures or stories on social media is a great way to engage customers and to personalize your brand. Plus, you can show off your adorable children!

April marketing ideas take your child to work day 1
April marketing ideas take your child to work day 2

Earth Day

Earth Day and Arbor Day are all about nature and trees. Use these holidays as a marketing opportunity for some green marketing. Flower shops can host a class or write a blog about reusing dried flowers for decor, interior designers can provide tips about decorating with nature, and fitness centers can take classes outside for a hike or workout that appreciates nature.

Easter & Passover

Restaurants, of course, can host Easter brunch or advertise their Kosher for Passover menu items. Photographers can run Easter picture specials. Daycares can make a special day for children to take pictures with the Easter bunny. Fitness centers can have a family fun day with an Easter egg hunt. Bakeries can post their themed baked goods to increase their orders. Or, run a “peeps” special like this business did:

april marketing ideas peeps

Our friends at LOCALiQ have plenty more Easter marketing ideas for you to check out.

Tax Day

Tax Day is a day that people either love (because they’re getting a refund) or hate (because they owe money). This is prime time for accountants to market their business—if they haven’t already. But other types of businesses can benefit from Tax Day as well.

Restaurants and bars can host post Tax Day parties. Retail stores can have after-Tax Day promotions to help people looking to spend their refund. Filing taxes is stressful, so fitness centers or yoga studios can use this as an opportunity to have a boot camp class or a special yoga class. For a little extra fun, incorporate a playlist of money songs.

Or you can do something fun with numbers, like this restaurant did:

April marketing ideas tax day special

Spring cleaning

Spring cleaning is high time for cleaning services, organizers, and interior designers. Use this as an opportunity to give your customers and potential customers tips on how they can spruce up their house for the new season.

Cleaning Services should offer promotions or referrals for new or current customers to jump-start business for the warmer weather. Contractors or construction services should blog or post videos about common issues that arise in the spring. If you’re getting started on a blog, spring cleaning is a great topic for writing your first blog post.

Get to Know Your Customers Day

Get to Know Your Customer Day occurs on the third Thursday of the first month of each quarter, so January, April, July, and October—and is, of course, a great opportunity for interacting with your customers. Post questions on Facebook that engage them in a conversation. Ask for their opinions to help improve your services, what they like about your business, etc.

April marketing ideas get to know your customers 1


April marketing ideas get to know your customers 2

Denim Day

Denim Day is associated with Sexual Assault Awareness. Take a break from self-promotion and educate your followers on the history of the holiday.

April marketing ideas denim day

Or show your support for victims of sexual assault by asking employees to wear denim to work on this day.

Creatively market your business this April

From spring cleaning and mother Earth to grilled cheese sandwiches and high fives, there are plenty of opportunities to market your business this April. And if you’re looking for more monthly marketing ideas, we’ve got plenty of ’em:

And here’s our full series of monthly marketing ideas

And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

As promised, here are all the observances and holidays celebrated in April, courtesy of HolidayInsights:

National Stress Awareness Day (first workday after U.S. taxes are due)

Administrative Professionals Day (Executive Admin’s Day, Secretary’s Day)(date varies)

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54 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!)



54 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!)

Trying to come up with the perfectly creative, unique, funny, or cute St. Patrick’s Day Instagram caption?

Thinking cap not doing it for you?


Good news for you: If you’re reading this post (and not the generic “Kiss me I’m Irish” lists out there), you can rest assured you’ll be able to come up with some creative captions of your own.

Jump to an Instagram caption category:

Witty Saint Patrick’s Day Instagram captions

  • It’s that time of year…the month of Shamrocks, leprechauns, and radioactive-green-dyed foods.
  • Legend has it St. Patrick banished all the snakes from Ireland. We’ll drink to that.
    There are no signs of snakes in the country’s fossil record. We’ll drink to that.
  • Four-leaf clovers symbolize luck. Three-leaf clovers symbolize spring. [Business name/sale] symbolizes both.
  • “Something special happened today. I got green lights all the way.” —Aloe Blacc
  • St. Patrick’s Day is the only day you can/when it’s acceptable to…
  • St. Patrick’s Day is like…

saint patricks day instagram caption - witty example

Cute St. Patrick’s Day Instagram captions

  • Any limerick!
    A limerick is a humorous verse of three long and two short lines that follow the a-a-b-b-a-rhyming pattern.
    There once was a runner named
    Who had too many blisters to count
    Then she found our shoes
    And now she’s got
  • Fun Irish drinking songs.
    (Be sure to read all the lyrics of the songs, as some are not appropriate!). For example:
    I’m looking over a four-leaf clover
    I overlooked before
    One leaf is sunshine, the second is rain
    Third is the roses that grow in the lane
    No need explaining, the one remaining
    Is somebody I adore
    I’m looking over a four-leaf clover
    I overlooked before
  • Create a recipe for luck.
    How to make your own luck: Mix one part preparation with two parts hustle, sprinkle in some perspective and store in fridge until opportunity arises.
  • Share Irish-themed greeting messages.
    • May your troubles be less and your blessings be more. And nothing but happiness come through your door.
    • Lucky, blessed, and all the rest.
    • Hills as green as emeralds cover the countryside. Lakes as blue as sapphires and Ireland’s special pride.
  • Instagram Story idea: Press your luck (actually!) Tap the link to spin the wheel!
  • A [measurement] of [product that rhymes with luck] is worth a [bigger measurement] of luck.
  • A [tiny amount] of [product/offer that rhymes with old] is worth a pot of gold.

saint patricks day instagram captions - comic about snakes

RELATED: 30 Lucky St. Patrick’s Day Marketing Ideas, Social Posts & Slogans

Promotional St. Patrick’s Day Instagram captions

  • We don’t believe in luck…only great deals. Link to promo code PATTY22 in bio!
  • Who needs a pot of gold when you’ve got [your product/service]?
  • A sweet bargain is like a four-leaf clover: Hard to find and lucky to have.
  • Deals to [sham]rock your socks off.
  • Coin flip sale! Best part: You can’t lose! Heads = half off, Tails = two for one!
  • Save your money (and dignity) and get drunk on deals!
  • We’re lucky to have you…and you’re lucky to have THIS! >> [share product/sale details]
  • No shenanigans here…only cardigans.
  • You don’t need luck. You need [premium/product name/business name].
  • Here, have a pint [promote your superfood beverage or something else that’s not beer].
  • Being green? Not easy. Saving X%? A walk in the park.
  • Great savings are just around the clover.
  • TODAY ONLY: We’re Dublin the rewards points!
  • [Photo of your naturally green product] If it needs green dye…don’t trust it
  • Things that are green:
    Item #1
    Item #2
    The stack of bills you’ll save when you [buy/use our product/service].

st patrick's day instagram captions - cat meme

📣 Speaking of promoting your business…

Free guide >> The 30 Best Ways to Promote Your Business (With or Without Money)

Inspiring Saint Patrick’s Day Instagram captions

  • “Luck is believing you’re lucky.” —Tennessee Williams
  • “I say luck is when an opportunity comes along and you’re prepared for it.” —Denzel Washington
  • “The amount of good luck coming your way depends on your willingness to act.” — Barbara Sher
  • Among all the drinking humor, let’s not forget the values of Irish culture this St. Patrick’s day: camaraderie, tradition, humor, family, perseverance, and patriotism.
  • To those of you who aren’t feeling lucky today or at this moment in time, just know that you’re not alone and that your time will come.
  • You don’t need luck when you have [your products/employees/customers] like these. Happy St. Patrick’s Day!
  • To all our customers, partners, and team members: You’ll never be as lucky as us because we have YOU! Have a fun and safe St. Patty’s Day!

saint patricks day instagram captions - quote about luck

Engaging St. Patrick’s Day Instagram captions

  • [Share a creative, funny, abstract, or emotional image related to St. Patricks Day/Ireland] Caption this photo! Winner gets $25 to [Irish pub in your community]!
  • St. Patty’s Day poll time! Would you rather swim in a pool full of Skittles or swim in a pool full of chocolate gold coins?
  • Talk only in Limericks for 2 weeks or wear a “Kiss me I’m Irish” shirt for a month?
  • Rabbit’s foot or four-leaf clover?
  • What’s the luckiest/most unlucky thing that has ever happened to you?
  • Do you believe in luck?
  • St. Patty’s Day giveaway! Try your luck!

engaging saint patricks day instagram captions - instagram story template

More words to use in your St. Patty’s Day Insta captions

  • Good luck charm
  • Pot of gold
  • Heart of gold
  • Pure gold
  • Leprechaun
  • Wee little hooligan
  • Happy go lucky
  • Raise a glass
  • Rainbow

saint patrick's day instagram captions - rainbow fruit arrangement

Want more Instagram caption ideas?

There’s more where that came from!

The post 54 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!) appeared first on WordStream.

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