Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming...
The use of marketing in the metaverse has multiple benefits, including better user experience via immersive advertising and personalized communication. When asked how businesses are keeping...
The world survived the first three months of Elon Musk’s Twitter takeover. But what are marketers doing now? Did your brand follow the shift Dennis Shiao...
Google’s parent company, Alphabet Inc., reported its fourth straight quarter of declining profits. It made $76 billion in sales over the past three months, but it...
January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year...
While the reinstatement of Donald Trump’s Twitter account in November had some advertisers packing up in protest, many will strike a different tune with Meta-owned Facebook...
![B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]](https://articles.entireweb.com/wp-content/uploads/2023/01/B2C-Marketers-Treat-Content-Marketing-as-a-Project-Thats-a.png "B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]")
![B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]](https://articles.entireweb.com/wp-content/uploads/2023/01/B2C-Marketers-Treat-Content-Marketing-as-a-Project-Thats-a-400x240.png "B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]")
![B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]](https://articles.entireweb.com/wp-content/uploads/2023/01/B2C-Marketers-Treat-Content-Marketing-as-a-Project-Thats-a-80x80.png "B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]")
In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice...
As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to...
I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023...
Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most...