Amazon launches Product Targeting on Sponsored Brands

Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting enables advertisers to choose specific products, categories, brands, or other…

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Amazon: Search term reports become available for Sponsored Brands

Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon…

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Amazon DSP starts suggesting bids to advertisers

Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids. Amazon says the suggested bids provide advertisers with…

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Spotify expects to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago

Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue between €8.08 and €8.48…

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YouTube Ad Revenue reaches 15 billion USD in 2019

For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last…

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Google launches a new version of the Removals report in Search Console

Google last week launched a new version of the Removals report in Search Console. The Removals report in Search Console enables webmasters to block pages or images from appearing in…

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Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns

Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days….

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Twitter rolls out a new takeover ad in the Explore tab

Twitter this month rolled out Promoted Trend Spotlight, a new takeover ad product, now available in the United States, the United Kingdom, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia,…

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Spotify rolls out Podcast Ads

Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities. With Spotify Podcast Ads, advertisers can plan and reach…

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Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…

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