Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein...
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out...
Thanks to today’s technology, businesses have access to various sophisticated AI and machine learning solutions that can help them enhance the customer experience through more nuanced...
Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers...
It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise...
Personalization getty Will 2023 be the year of personalization? Consumers hope so. For the past two years, shoppers have been craving the personal touch: In 2021,...
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help...
Meta could be forced to make significant changes to its targeted ad offerings in Europe, after EU regulators ruled that the company has been illegally forcing...
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it...
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020,...
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