YouTube’s looking to provide more ways to engage channel visitors, by customizing the way that your uploaded content is displayed based on each users’ preferences. ...
While Meta continues to work on advanced VR interaction, with a view to hosting the next stage of digital connection, Snapchat is charting its own path...
A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also...
Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is...
“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing...
“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a...
Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Aimed at retail and e-commerce brands, Braze for Commerce...
In part one of my interview with David Melamed, we spoke about his background and the beauty of the search marketing industry. David Melamed and I...
80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized...
80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized...
