While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and...
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic...
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not...
There are two key components to setting any audience strategy in PPC: Targeting and Observation. For any PPC practitioner, these two settings can either make or...
What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an...
The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far...
Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page...
30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly...
The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements....
Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support...
