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Google AdSense Guide: increase earnings and escape low CPC




30-second summary:

  • There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on
  • High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition
  • Here are six informed steps to help you earn more from AdSense

Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can increase your AdSense earnings by more than five times.

Your aim and objective throughout should be to gradually increase your AdSense CPC and CTR little by little and by following these simple tips you are bound to see results.

Don’t forget to keep on testing and your AdSense earnings will surely increase over time. Just don’t give up quickly!

1. Content is king on the internet and also on AdSense

The reason content is placed at the top of all the other tips is because it is the single most important rule to follow on your journey through SEO and internet marketing. It is the first thing your visitors, advertisers, and bots (ad bots and crawl bots) will notice after coming to your webpage.

If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall. This can also get you smart-priced, even if you generate quality traffic on low-quality content.

So remember, always provide your readers and visitors with something unique and worthwhile which will actually acknowledge rather than something which has already been posted on a thousand other websites.

2. Ad sizes and placements are decisive

Do not neglect the placement and size of your Google AdSense ads as they play an important into delivering a better user experience and thus, improving your AdSense earnings.

“While creating ad sizes and placements, user experience and ad viewability should be the center focus”, explained SEO expert Boris Dzhingarov, in an email interview.

“Some placements and ad sizes will disrupt users, particularly if they’re covering content. Others, however, will fail miserably as the users never see them leading to a decrease in AdSense revenues”, he added.

So the question now is: where should you place your ad and which of Google’s display ad sizes are best for your business? The answer is pretty simple, place two ads inside your blog posts (or content) and one outside the post. Keep one 336 x 280 large rectangle ad on the top of the blog post just below the title and place the second ad in the middle of the blog post as a 468 x 60 sized banner. The remaining unit can be placed to the right of your post inside your sidebar.

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Position your AdSense ad units as such to not annoy your visitors by popping right in their faces. Instead, perfectly fit inside your content, or in positions that you aim to get more clicks from.

For example, a site that provides file downloads can have an AdSense Ad Unit right near the download link to get a High CTR.

3. Monitor and limit the use of AdSense ad units

Have you tried limiting the use of your AdSense ad units? The biggest difference I myself have noticed is that by reducing the ad units which had the lowest CTR you can quickly and easily increase your AdSense CPC.

What usually happens is if you don’t have enough content to support all the ad units is that lower-paying ads start showing on your websites. This may increase your click-through rate (CTR) and bring in more clicks but because the ads may not be relevant to your website (public advertisements). This results in your CPC falling and your AdSense earnings decreasing. If you are increasing your ad units ultimately you are making it easier for advertisers to be shown on your website meaning an even lower CPC (because of low bids).

Remove the low CTR ad units and replace them with the higher paying ad units which have a higher CTR and your earnings will rise automatically.

Trying these tips for a couple of days will make you notice a real improvement and an important increase in low AdSense CPC.

Google AdSense Custom Channels will be necessary to keep track of things. This will give you a precise and clear idea of the best-performing ad slots. Measure the CTR, CPC, CPM, and earning of every ad unit.

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Create custom channels for every ad slot and monitor their performance for at least two weeks to get an idea of things. If you keep changing ad units too often without testing them thoroughly you might get inaccurate results and miss out on better opportunities by placing your ads elsewhere.

How this is going to help in increasing your AdSense CPC?

Remove the low-performing ad units from your website (Compare CTR and final earnings of different units). Google should now serve better ads to other remaining ad slots which are performing well, so your earnings and CPC will increase.

4. Enable both text and image, media-rich ads

Always enable both text and image ads on your websites. Never limit your ad visibility to ‘Only image/media-rich ads’ or ‘Only text ads’ as this will lower the bids for advertisers to appear on your website. This directly means low AdSense CPC.

If you enable ‘Both text and image ads’ AdSense will automatically show the ad with the highest bid on your website which means a higher CPC for you.

In short, the more advertisers that are bidding to appear on your website the higher your AdSense CPC will be.

5. Keywords, keywords, and more keywords!

Try researching to find keywords with ‘High AdSense CPC’ and a ‘High Search Volume’. Searched globally using the Google Adwords keyword tool. Search, search and search some more to find specific keywords which have low competition, high CPC, and high search traffic.

After researching you can start creating your website pages, blog posts, and articles on such high-value keywords. Always use these keywords naturally at the beginning, the middle, and the end of your content. It is also very useful to add them to your headings or tags.

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Try not to bother with keywords that pay a few cents and those that have a low CPM. Ideally, I would recommend grabbing keywords with a CPC higher than $2.50.

This should be the most important part of your mission. You would never want a page that earns one dollar from five to 10 clicks. Rather you want a page that pulls an impressive four to five dollars out of just two ad clicks, or maybe even $40 dollars out of just eight clicks!

If you don’t concentrate on your keywords, even if you have a lot of traffic you will be wasting it and not earning a substantial amount. Imagine this as handing out money to your own competition! By targeting the right keywords you can make a lot more with a lot less traffic.

Research on the Google keyword tool today and increase your Adsense CPC and earnings.

6. Reduce fraud, accidental, and useless clicks

Do you have an ad unit placed near the top of your content that gets a high CTR? Can this also be because of the awkward location that some people end up clicking on your ad by mistake? When this happens, the visitors often back out or close the ad. This is counted by Google as either an accidental or fraud click.

You may temporarily get earnings from these clicks but they will most probably be reverted due to the low-quality nature of the click.

So always try to minimize any accidental or useless clicks on your AdSense ad units and NEVER ask your friends or family to click on your ads!

Jacob M. is a copywriter, marketing blogger, inbound marketing consultant, and founder of Write Minds. He can be found on Twitter @jmcmillen89.

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Source: Jacob M.


Next Week on Xbox: January 31 to February 4



Next Week on Xbox - Hero Image

Welcome to Next Week on Xbox! In this weekly feature, we cover all the new games coming soon to Xbox Series X|S, Xbox One, and Windows PC as well as upcoming Xbox Game Pass and soon-to-be released [email protected] games! You can get more details on these games below and click their profiles for pre-order details when available (release dates are subject to change). Let’s jump in!

Dyna Bomb – February 1

Strap on your jetpack and prepare for chaos! Dyna Bomb describes itself as the latest, greatest platform game from 7 Raven Studios. With 64 explosive levels, and 8 gloriously animated worlds, there’s tons here for platformer gaming fans to enjoy.

Life is Strange Remastered Collection – February 1

Life is Strange Remastered Collection – February 1

Return to Arcadia Bay and experience two award-winning Life is Strange games like never before! Remastered visuals and animation breathe new life into the great cast of characters and gripping stories.

Webbed – February 1

Webbed – February 1

Swing through the trees, spin sticky webs, and make friends with bugs! Be the adorable spider you’ve always wanted to be.

The Dead Tree of Ranchiuna – February 2 – Optimized for Xbox Series X|S ● Smart Delivery

The Dead Tree of Ranchiuna – February 2 - Optimized for Xbox Series X|S ● Smart Delivery

An immersive experience that explores how unfair society can be, both in a direct and realistic manner and with the power of fantasy elements, symbolism, and abstract storytelling. Solve puzzles, discover hidden dialogue through careful exploration and unlock new post-game features to extend the experience!

The Sealed Ampoule – February 2

The Sealed Ampoule – February 2

The Sealed Ampoule is a “dungeon agriculturalization Rogue-like game” combining elements of dungeon exploration and clicker-style gameplay. From the creators Forget Me Not: My Organic Garden and The Midnight Sanctuary.

Ambition Record – February 3 – Optimized for Xbox Series X|S ● Smart Delivery

Ambition Record – February 3 - Optimized for Xbox Series X|S ● Smart Delivery

The count who rules the northern part of the kingdom has used forbidden, secret arts, and raised the flag of rebellion against his king. Fortify characters with the power of the dragons to fight turn-based battles, and create your own party by exploiting the job change system and customizing weapons and armor as you like.

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Dreamscaper – February 3

Dreamscaper – February 3

By night, delve deep into your subconscious and discover powerful artifacts to conquer your nightmares. By day, explore the city of Redhaven, and build relationships to unlock the power of your dreams.

QUByte Classics – The Humans by Piku – February 3

QUByte Classics – The Humans by Piku – February 3

As the proud leader of the Dino Dudes, it’s up to you to lead your hairy band of Cro-Magnons to the top of the food chain. Discover fire, weapons, the wheel, and the dinosaurs.

Croc’s World Construction Kit 2 – February 4

Croc's World Construction Kit 2 – February 4

Play and create custom levels of Croc’s World! You can publish them on the internet and other players can play them as well! Featuring 48 items to choose from and 6 end bosses.

Demon Hunter 5: Ascendence – February 4

Demon Hunter 5: Ascendence – February 4

The museum curator needs your help – a tourist has gone missing. You smirk at his warning of paranormal goings-on; that’s what Demon Hunters are for in this hidden object puzzle adventure game from the creators of Enigmatis and Grim Legends.

Drone Gladiator – February 4

Drone Gladiator – February 4

An arena shooter where you upgrade your drone, fight giant bosses, and participate in random events. You will be send to the abandoned planet as one of the participants of the show. Your goal is to survive as long as possible, fighting hordes of robots and their generals.

Dying Light 2 Stay Human – February 4 – Optimized for Xbox Series X|S ● Smart Delivery

Dying Light 2 Stay Human – February 4 - Optimized for Xbox Series X|S ● Smart Delivery

The virus won and civilization has fallen back to the Dark Ages. The City, one of the last human settlements, is on the brink of collapse. Use your agility and combat skills to survive and reshape the world.

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The Song Out of Space – February 4

The Song Out of Space – February 4

Choose to play as federal agent Catherine Armstrong, a young recruit with excellent scientific skills, or as Stuart Ross, a street-smart veteran. Their unique skills and personality will change how the story unfolds as they investigate a strange homicide case in this Lovecraftian visual novel.

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Play in a Song in The Longest Road on Earth



The Last Road on Earth

Have you ever wanted to play in a song? The developers over at Brainwash Gang were asking themselves this very question which led to the birth of The Longest Road on Earth!

The Longest Road on Earth is a deeply personal and meditative narrative title. Play in the songs of four short stories featuring stripped down mechanics and no words. Each story is up for interpretation – what story lives inside you for each character and the world around them?

Honestly, there is so much to love about this game, but the main point of interest I want to point to is the game’s soundtrack. Over 20+ songs have been handcrafted for The Longest Road on Earth by the sound design team at Brainwash Gang. Whether speaking to the loss of love, the joy found in everyday occurrences, or even the grind of a commute to work, The Longest Road on Earth will speak to everyone who walks down the road it leads. To get prepared for this emotional journey, you can now listen to the whole soundtrack on Spotify and you can watch VOD of our live concert on YouTube.

The Last Road on Earth

Each chapter, of which there are four in total, follows the everyday, relatable lives of an animalistic character – a rural mouse-woman longing for someone or something more, an urban fox-man holding up two jobs for an unseen goal, a bear and bird working on opposite sides of a towering shipping company, and a small moose discovering the world around him (or at least, that’s what I took from it!). With no text to get in the way, players can put themselves in the steps of our protagonists and formulate their own theories as to the backgrounds of each of the main characters.

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The four stories enclosed in The Longest Road on Earth are teased out with the use of carefully-crafted, pixel-art graphics and subtle clues as to how the characters relate to the world around them. I mean, just look at that food!

The Last Road on Earth

Walking down The Longest Road on Earth will only take you two hours, and it’s worth every step and it’s available now for Xbox One and Xbox Series X|S on the Xbox Store. Let us know the stories you pull from The Longest Road on Earth by tweeting at us @rawfurygames or join our Discord!

🎵  I’ve been walking for a while, there’s a hundred miles left to go… left to go. 🎵

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The Longest Road on Earth

Raw Fury


The Longest Road on Earth is a deeply personal and meditative narrative title. Play in the songs of four short stories featuring stripped down mechanics and no words. Each story is up for interpretation – what story lives inside you for each character and the world around them?

Be swept away by the haunting and sentimental lyrics of over twenty-four original, emotionally charged songs, sung by one of the developers.

Walking down The Longest Road on Earth will only take you two hours, and it’s worth every step.


An original, intimate soundtrack with themes and lyrics that seek the serenity and simplicity of life is included in each ticket to ride on The Longest Road on Earth. Feelings, emotions, situations, and perceptions that aren’t extraordinary yet define us as human beings, our stories, and how we share our lives with each other.


Play through four chapters that capture the essence of everyday life and skip through the snapshots of moments both meaningful and mundane — All set to a nostalgic soundtrack. No dialogue or text means that you can share moments of time with the characters and create your interpretations. Though the experience is short (under 3 hours) The Longest Road on Earth allows you to wrap yourself like a cozy blanket in the beauty of small joys like blowing dandelion seeds, collecting seashells, sledding on the first day of winter, and riding a bike on a summer day.


In The Longest Road on Earth, there are no challenges to tarnish the experience, no fail-states to punish you. Players of all ages, levels of ability, known language, or backgrounds can participate with simple controls and a relaxed pace.

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Discover the Legacy of the Bretons in The Elder Scrolls Online’s New Year-Long Saga



TESO - High Isle

Set out on a brand-new Elder Scrolls adventure and explore the chivalric culture of the Breton people and the island home of their noble elite in The Elder Scrolls Online: High Isle.

Just announced as part of our 2022 Global Reveal, we are thrilled to unveil ESO’s next big saga and supporting releases. The Legacy of the Bretons year-long adventure begins with the upcoming Ascending Tide dungeon DLC and continues with the High Isle chapter, now available for pre-purchase on the Xbox Store!

Pre-purchase Now!

Pre-purchase High Isle now and you’ll get immediate access to the Palefrost Elk mount and Palefrost Elk Fawn pet (Palefrost Elk Fawn pet available with pre-purchases until April 4, 2022) in addition to a host of pre-order rewards at launch. Even better, if you pre-purchase The Elder Scrolls Online Collection: High Isle, you’ll also get immediate access to the ESO base game and ALL previous chapters!

The Elder Scrolls Online: High Isle arrives on Xbox One and Xbox Series X|S consoles June 21.

Welcome to the Systres Archipelago

The High Isle chapter will take you a brand-new location in the Elder Scrolls series: the Systres Archipelago, where you’ll have an opportunity to venture into the regions of High Isle and Amenos. There, you can experience the bountiful tropical atoll surrounded by stunning white cliffs that makes up the ancient home of the Breton elite.

On High Isle and Amenos, you’ll have an opportunity to immerse yourselves in the chivalric Breton society and uncover the hidden histories and lore of this proud martial people. Throughout your adventures you must also investigate the emergence of a sinister new organization, the Ascendant Order, that threatens to condemn all of Tamriel to unending war.

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In addition to the main storyline, you’ll also discover no shortage of unique stand-alone quests, a new PvE Trial, two brand new companions, new World Bosses, Delves, Public Dungeons, and a host of unique rewards including achievements, collectibles, and more — plenty to keep an adventurer like you busy!

Play a Hand of Tales of Tribute

Along with the new zone and storyline, the High Isle chapter also introduces a new in-game system: Tales of Tribute. A tavern card game, Tales of Tribute allows you to compete against your fellow players and NPCs in a unique experience that is completely new to ESO and the Elder Scrolls series.

As you travel Tamriel’s taverns and play, you’ll can climb the leaderboards and unlock additional decks, upgrade your cards, and earn a whole suite of unique collectibles as rewards. Every adventurer needs some time to unwind and relax after a hard day’s questing, why not find your local tavern and play a hand of Tales of Tribute?

New Companions

Explore High Isle and the rest of Tamriel with new adventuring buddies that will assist you in combat. Unlock the two new Companions by finding and completing their associated quests within the Systres Archipelago.

The Elder Scrolls Online - High Isle

Fighting alongside your Companion will improve their effectiveness and taking favorable actions will build rapport. As you earn their trust and strengthen your bonds of fellowship, your Companion may share personal quests with you. You may also give them Companion-specific gear and customize them in a wide variety of ways, including setting their abilities, mounts, costumes, outfits, and more.

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Don’t forget, The Elder Scrolls Online: High Isle launches on June 21 for Xbox One and Xbox Series X|S. Pre-purchase High Isle now for immediate access to the Palefrost Elk mount and Palefrost Elk Fawn pet (Palefrost Elk Fawn pet available with pre-purchases until April 4, 2022), plus unique bonus rewards at launch. Keep an eye out for more on the Legacy of the Bretons year-long adventure and High Isle chapter in the coming months — we’ll see you in Tamriel!

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The Elder Scrolls Online Collection: High Isle Collector’s Edition

Bethesda Softworks


A brand-new Elder Scrolls adventure! Experience a world without limits with The Elder Scrolls Online Collection: High Isle Collector’s Edition and get access to the Base Game and all Chapters:
• High Isle (New for 2022)
• Blackwood
• Greymoor
• Elsweyr
• Summerset
• Morrowind

Pre-purchase now to begin your adventure immediately in the Base Game or previous Chapters and gain instant access to the Palefrost Elk Mount and Palefrost Elk Fawn Pet*. Claim pre-purchase rewards in addition to these exclusive Collector’s Edition items at launch:
• Amenos Ornaug
• Balfiera Senche Cub
• Ascendant Knight Outfit Style
• Hoard of the Schemers Memento
• High Isle Emote Pack
• And Previous Collector’s Edition Rewards!

ULTIMATE FREEDOM—Create your ultimate RPG character, play solo or adventure with friends, and determine your fate in an ever-expanding world. With no level restrictions, go anywhere at any time in a truly open world. In The Elder Scrolls Online, the choice is yours.

CHOOSE YOUR ADVENTURE—Begin your adventures in Tamriel wherever you like: emerge from Coldharbour in the Base Game, battle Dragons in the Elsweyr Chapter, or face the Prince of Destruction, Mehrunes Dagon, in Blackwood. All content is immediately accessible for new players, and you can switch adventures whenever you like.

INCLUDES LATEST CHAPTER: HIGH ISLE—Set out on a brand-new Elder Scrolls journey and uncover an epic storytelling experience told across three DLCs and the High Isle Chapter in the Legacy of the Bretons year-long adventure. A tale of chivalric honor and political upheaval set within the stunning Systres Archipelago awaits.

*Palefrost Elk Fawn Pet available with pre-purchases until April 4, 2022.

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