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Google AdSense Guide: increase earnings and escape low CPC

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30-second summary:

  • There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on
  • High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition
  • Here are six informed steps to help you earn more from AdSense

Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can increase your AdSense earnings by more than five times.

Your aim and objective throughout should be to gradually increase your AdSense CPC and CTR little by little and by following these simple tips you are bound to see results.

Don’t forget to keep on testing and your AdSense earnings will surely increase over time. Just don’t give up quickly!

1. Content is king on the internet and also on AdSense

The reason content is placed at the top of all the other tips is because it is the single most important rule to follow on your journey through SEO and internet marketing. It is the first thing your visitors, advertisers, and bots (ad bots and crawl bots) will notice after coming to your webpage.

If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall. This can also get you smart-priced, even if you generate quality traffic on low-quality content.

So remember, always provide your readers and visitors with something unique and worthwhile which will actually acknowledge rather than something which has already been posted on a thousand other websites.

2. Ad sizes and placements are decisive

Do not neglect the placement and size of your Google AdSense ads as they play an important into delivering a better user experience and thus, improving your AdSense earnings.

“While creating ad sizes and placements, user experience and ad viewability should be the center focus”, explained SEO expert Boris Dzhingarov, in an email interview.

“Some placements and ad sizes will disrupt users, particularly if they’re covering content. Others, however, will fail miserably as the users never see them leading to a decrease in AdSense revenues”, he added.

So the question now is: where should you place your ad and which of Google’s display ad sizes are best for your business? The answer is pretty simple, place two ads inside your blog posts (or content) and one outside the post. Keep one 336 x 280 large rectangle ad on the top of the blog post just below the title and place the second ad in the middle of the blog post as a 468 x 60 sized banner. The remaining unit can be placed to the right of your post inside your sidebar.

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Position your AdSense ad units as such to not annoy your visitors by popping right in their faces. Instead, perfectly fit inside your content, or in positions that you aim to get more clicks from.

For example, a site that provides file downloads can have an AdSense Ad Unit right near the download link to get a High CTR.

3. Monitor and limit the use of AdSense ad units

Have you tried limiting the use of your AdSense ad units? The biggest difference I myself have noticed is that by reducing the ad units which had the lowest CTR you can quickly and easily increase your AdSense CPC.

What usually happens is if you don’t have enough content to support all the ad units is that lower-paying ads start showing on your websites. This may increase your click-through rate (CTR) and bring in more clicks but because the ads may not be relevant to your website (public advertisements). This results in your CPC falling and your AdSense earnings decreasing. If you are increasing your ad units ultimately you are making it easier for advertisers to be shown on your website meaning an even lower CPC (because of low bids).

Remove the low CTR ad units and replace them with the higher paying ad units which have a higher CTR and your earnings will rise automatically.

Trying these tips for a couple of days will make you notice a real improvement and an important increase in low AdSense CPC.

Google AdSense Custom Channels will be necessary to keep track of things. This will give you a precise and clear idea of the best-performing ad slots. Measure the CTR, CPC, CPM, and earning of every ad unit.

Create custom channels for every ad slot and monitor their performance for at least two weeks to get an idea of things. If you keep changing ad units too often without testing them thoroughly you might get inaccurate results and miss out on better opportunities by placing your ads elsewhere.

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How this is going to help in increasing your AdSense CPC?

Remove the low-performing ad units from your website (Compare CTR and final earnings of different units). Google should now serve better ads to other remaining ad slots which are performing well, so your earnings and CPC will increase.

4. Enable both text and image, media-rich ads

Always enable both text and image ads on your websites. Never limit your ad visibility to ‘Only image/media-rich ads’ or ‘Only text ads’ as this will lower the bids for advertisers to appear on your website. This directly means low AdSense CPC.

If you enable ‘Both text and image ads’ AdSense will automatically show the ad with the highest bid on your website which means a higher CPC for you.

In short, the more advertisers that are bidding to appear on your website the higher your AdSense CPC will be.

5. Keywords, keywords, and more keywords!

Try researching to find keywords with ‘High AdSense CPC’ and a ‘High Search Volume’. Searched globally using the Google Adwords keyword tool. Search, search and search some more to find specific keywords which have low competition, high CPC, and high search traffic.

After researching you can start creating your website pages, blog posts, and articles on such high-value keywords. Always use these keywords naturally at the beginning, the middle, and the end of your content. It is also very useful to add them to your headings or tags.

Try not to bother with keywords that pay a few cents and those that have a low CPM. Ideally, I would recommend grabbing keywords with a CPC higher than $2.50.

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This should be the most important part of your mission. You would never want a page that earns one dollar from five to 10 clicks. Rather you want a page that pulls an impressive four to five dollars out of just two ad clicks, or maybe even $40 dollars out of just eight clicks!

If you don’t concentrate on your keywords, even if you have a lot of traffic you will be wasting it and not earning a substantial amount. Imagine this as handing out money to your own competition! By targeting the right keywords you can make a lot more with a lot less traffic.

Research on the Google keyword tool today and increase your Adsense CPC and earnings.

6. Reduce fraud, accidental, and useless clicks

Do you have an ad unit placed near the top of your content that gets a high CTR? Can this also be because of the awkward location that some people end up clicking on your ad by mistake? When this happens, the visitors often back out or close the ad. This is counted by Google as either an accidental or fraud click.

You may temporarily get earnings from these clicks but they will most probably be reverted due to the low-quality nature of the click.

So always try to minimize any accidental or useless clicks on your AdSense ad units and NEVER ask your friends or family to click on your ads!


Jacob M. is a copywriter, marketing blogger, inbound marketing consultant, and founder of Write Minds. He can be found on Twitter @jmcmillen89.

Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.

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Source: Jacob M.

GAMES

THQ Nordic Digital Showcase Recap

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Earlier today, the THQ Nordic Digital Showcase presented games from developers across the globe, featuring everything from racing, wrestling, action-adventure, RTS, RPGs, and more! We also got a look at some upcoming sequels to THQN favorites, new gaming experiences, plus a few surprises sprinkled in! Let’s check out what was revealed:


Get ready for the return of a survival horror icon with Alone in the Dark

The franchise that defined the survival-horror genre is coming to Xbox in the reimagining of Alone in the Dark! Developer Pieces Interactive is returning to the franchise’s roots with a take on the classic setting while updating and reimagining the game for a new generation of players. You’ll experience a completely original story set in the gothic American south during the 1920s; a noir setting with classic Lovecraftian horror elements. You’ll revisit an expanded and transformed Derceto Mansion, the location that featured in the original game, and engage in classic survival horror gameplay that made the original so famous.


Crypto is back. With a license to probe in Destroy All Humans! 2 Reprobed

Blast and body snatch your way to domination over planet Earth as publisher THQ Nordic and developer Black Forest Games present the return of Crypto to Xbox in Destroy All Humans! 2 Reprobed. Experience an adventure inspired by the swinging ‘60s with everyone’s favorite alien invader, Crypto, as he returns with a license to probe and this time, he’s groovier and even more dangerous that ever.

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The return of the classic action RPG, Gothic, now updated for a new generation of players

Coming soon to Xbox platforms, Gothic is a reimagining and remake of the iconic 2001 action RPG. Developer Alkimia Interactive aims to bring back and build upon the unique atmosphere and gameplay of the legendary original, mixed with contemporary RPG game design to bring the series up to date. The reimagining of Gothic places you in the role of a nameless prisoner in the mines of King Rhobar, where your choices and actions will decide not just your fate but the fate of the colony itself.


Cutter Slade returns in Outcast 2 – A New Beginning, the latest chapter in this classic open world adventure franchise

The legendary Cutter Slade returns with the original developer, Appeal Studios, at the helm to deliver the long-awaited sequel to Xbox. It’s a new adventure on the alien world of Adelpha, where the almighty Yods have resurrected the wise-cracking, sharp-shooting ex-Navy Seal, Cutter Slade, or “The Ulukai,” as they like to call him. With his trademark jetpack that lets you jump, air-dash, and glide, you’ll traverse the game’s dangerous, beautiful, and hand-crafted open world, allowing you to approach the story at your own pace accompanied by an epic soundtrack from composer, Lennie Moore.


Explore over 100 miles of open world terrain in the most authentic hunting experience yet with Way of the Hunter

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Experience a next-gen hunting experience from developer Nine Rocks Games, in partnership with THQ Nordic. In Way of the Hunter, you’ll journey across ancient hunting grounds of the Pacific Northwest, showcasing a diverse set of challenges from hunting elk and deer to waterfowl. The game also lets you challenge your hunting skills in Transylvania where you’ll track wild boar and grizzly bears. Thanks to a sophisticated system that simulates the lifecycles of thousands of creatures, you’ll have to learn how to track animals, understand the terrain, and study dozens of different species recreated with authentic behaviours to come out on top.


Welcome to the Mixworld! Crash, stunt, race, and create in Wreckreaction

Developed by Three Fields Entertainment, featuring creators from the Burnout and Need for Speed franchises, Wreckreaction has been designed to become your ultimate open world racing, driving, and stunt sandbox experience. Enter your very own Mixworld, a 400-square-kilometer racing realm, that lets you create, shape, and wreck whichever way you see fit. It’s there you’ll have to out-race, out-stunt, and out-crash your friends (and the rest of the world) on courses and tracks designed by you and the Wreckreaction community. Your Mixworld is an arcade racing canvas, where your imagination can run wild… and so can the vehicles!


All Elite Wrestling: Fight Forever brings a new wrestling experience to Xbox

THQ Nordic is bringing Xbox fans the glamour and action from “All Elite Wrestling,” the sports entertainment franchise that’s taking TNT and TBS networks by storm. Developed by Yuke’s Co, whose heritage includes developing some of the best-selling wrestling video games of all-time, All Elite Wrestling: Fight Forever is designed to combine nostalgic arcade wrestling gameplay with the full spectrum of finishers and tandem offensive moves you’ve come to love from AEW. Including some of the biggest stars in the ring, while placing an emphasis on fun, fast, and frantic fighting with pick-up-and-play controls, you’ll be wrestling like an AEW pro in no time.


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SpongeBob returns in a fantastic new adventure in SpongeBob Squarepants: The Cosmic Shake

Are you ready, kids? SpongeBob and Patrick return to Xbox! Travel merrily to a multitude of different Wishworlds, each with its very own setting and rules, including Wild West Jellyfish Fields full of crazy cowboys, or the Halloween Rock Bottom where anything might happen. Embark with your friends on thrilling adventures in this upcoming 3D platformer where you’ll choose your favorite costume and polish up your platforming skills including… karate? What could go wrong?  Everybody get ready to do the Cosmic Shake with your favorite sponge and his Bikini Bottom buddies.



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