GAMES
Google AdSense Guide: increase earnings and escape low CPC
30-second summary:
- There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on
- High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition
- Here are six informed steps to help you earn more from AdSense
Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can increase your AdSense earnings by more than five times.
Your aim and objective throughout should be to gradually increase your AdSense CPC and CTR little by little and by following these simple tips you are bound to see results.
Don’t forget to keep on testing and your AdSense earnings will surely increase over time. Just don’t give up quickly!
1. Content is king on the internet and also on AdSense
The reason content is placed at the top of all the other tips is because it is the single most important rule to follow on your journey through SEO and internet marketing. It is the first thing your visitors, advertisers, and bots (ad bots and crawl bots) will notice after coming to your webpage.
If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall. This can also get you smart-priced, even if you generate quality traffic on low-quality content.
So remember, always provide your readers and visitors with something unique and worthwhile which will actually acknowledge rather than something which has already been posted on a thousand other websites.
2. Ad sizes and placements are decisive
Do not neglect the placement and size of your Google AdSense ads as they play an important into delivering a better user experience and thus, improving your AdSense earnings.
“While creating ad sizes and placements, user experience and ad viewability should be the center focus”, explained SEO expert Boris Dzhingarov, in an email interview.
“Some placements and ad sizes will disrupt users, particularly if they’re covering content. Others, however, will fail miserably as the users never see them leading to a decrease in AdSense revenues”, he added.
So the question now is: where should you place your ad and which of Google’s display ad sizes are best for your business? The answer is pretty simple, place two ads inside your blog posts (or content) and one outside the post. Keep one 336 x 280 large rectangle ad on the top of the blog post just below the title and place the second ad in the middle of the blog post as a 468 x 60 sized banner. The remaining unit can be placed to the right of your post inside your sidebar.
Position your AdSense ad units as such to not annoy your visitors by popping right in their faces. Instead, perfectly fit inside your content, or in positions that you aim to get more clicks from.
For example, a site that provides file downloads can have an AdSense Ad Unit right near the download link to get a High CTR.
3. Monitor and limit the use of AdSense ad units
Have you tried limiting the use of your AdSense ad units? The biggest difference I myself have noticed is that by reducing the ad units which had the lowest CTR you can quickly and easily increase your AdSense CPC.
What usually happens is if you don’t have enough content to support all the ad units is that lower-paying ads start showing on your websites. This may increase your click-through rate (CTR) and bring in more clicks but because the ads may not be relevant to your website (public advertisements). This results in your CPC falling and your AdSense earnings decreasing. If you are increasing your ad units ultimately you are making it easier for advertisers to be shown on your website meaning an even lower CPC (because of low bids).
Remove the low CTR ad units and replace them with the higher paying ad units which have a higher CTR and your earnings will rise automatically.
Trying these tips for a couple of days will make you notice a real improvement and an important increase in low AdSense CPC.
Google AdSense Custom Channels will be necessary to keep track of things. This will give you a precise and clear idea of the best-performing ad slots. Measure the CTR, CPC, CPM, and earning of every ad unit.
Create custom channels for every ad slot and monitor their performance for at least two weeks to get an idea of things. If you keep changing ad units too often without testing them thoroughly you might get inaccurate results and miss out on better opportunities by placing your ads elsewhere.
How this is going to help in increasing your AdSense CPC?
Remove the low-performing ad units from your website (Compare CTR and final earnings of different units). Google should now serve better ads to other remaining ad slots which are performing well, so your earnings and CPC will increase.
4. Enable both text and image, media-rich ads
Always enable both text and image ads on your websites. Never limit your ad visibility to ‘Only image/media-rich ads’ or ‘Only text ads’ as this will lower the bids for advertisers to appear on your website. This directly means low AdSense CPC.
If you enable ‘Both text and image ads’ AdSense will automatically show the ad with the highest bid on your website which means a higher CPC for you.
In short, the more advertisers that are bidding to appear on your website the higher your AdSense CPC will be.
5. Keywords, keywords, and more keywords!
Try researching to find keywords with ‘High AdSense CPC’ and a ‘High Search Volume’. Searched globally using the Google Adwords keyword tool. Search, search and search some more to find specific keywords which have low competition, high CPC, and high search traffic.
After researching you can start creating your website pages, blog posts, and articles on such high-value keywords. Always use these keywords naturally at the beginning, the middle, and the end of your content. It is also very useful to add them to your headings or tags.
Try not to bother with keywords that pay a few cents and those that have a low CPM. Ideally, I would recommend grabbing keywords with a CPC higher than $2.50.
This should be the most important part of your mission. You would never want a page that earns one dollar from five to 10 clicks. Rather you want a page that pulls an impressive four to five dollars out of just two ad clicks, or maybe even $40 dollars out of just eight clicks!
If you don’t concentrate on your keywords, even if you have a lot of traffic you will be wasting it and not earning a substantial amount. Imagine this as handing out money to your own competition! By targeting the right keywords you can make a lot more with a lot less traffic.
Research on the Google keyword tool today and increase your Adsense CPC and earnings.
6. Reduce fraud, accidental, and useless clicks
Do you have an ad unit placed near the top of your content that gets a high CTR? Can this also be because of the awkward location that some people end up clicking on your ad by mistake? When this happens, the visitors often back out or close the ad. This is counted by Google as either an accidental or fraud click.
You may temporarily get earnings from these clicks but they will most probably be reverted due to the low-quality nature of the click.
So always try to minimize any accidental or useless clicks on your AdSense ad units and NEVER ask your friends or family to click on your ads!
Jacob M. is a copywriter, marketing blogger, inbound marketing consultant, and founder of Write Minds. He can be found on Twitter @jmcmillen89.
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Source: Jacob M.
GAMES
This Week’s Deals with Gold and Spotlight Sale
GAMES
The German Empire Marches to Italy in a Free Expansion Today
We have a new expansion for our WW1 Italian Front FPS game Isonzo releasing today! It’s the first part of our Caporetto season of free expansions, and features a whole new faction with the arrival of the German Empire on the Italian Front, and brings a new map for the Offensive game mode. There will be two more releases in the Caporetto season, each one with a new map to ultimately link together into a three map Caporetto Offensive.
The German faction comes with more than ten new weapons, as well as historically accurate uniforms and equipment. This first Caporetto map sees you taking part in the early stages of the Twelfth Battle of the Isonzo, with German troops assaulting Italian positions on the road to Caporetto. Historically it was a military disaster for Italy which brought down the government – but maybe things can go differently with you on the battlefield?
The update sees new uniforms and equipment from the German Empire for Isonzo’s six classes: Rifleman, Assault, Engineer, Officer, Marksman and Mountaineer. For those who aren’t familiar with the game, each class has different weapon, gear and perk options that allow you to specialize your play style within the overall focus of the class. For instance, Marksmen are always sharpshooters, but a lot depends on your loadout. You could be a long-range sniper and observer identifying and eliminating high value targets with a scoped rifle, or you could equip body armor to take and hold a front line position with deadly accurate mid-range fire. Every class has choices to make in this regard.
In Isonzo’s signature Offensive game mode, one side must attack and break through multiple defensive lines. Thick layers of barbed wire, trenches, and whatever extra defenses the enemy engineers put together will stand in the way of a successful attack. Objectives can be taking and holding key points, or planting dynamite to sabotage enemy supply stashes or heavy artillery guns.
The new Caporetto map – the first of three in the season – is a huge battlefield based on the strategically important Monte Kolovrat. There are five defensive lines, where each line has two objectives for the attackers before they can advance further. While in the historical Battle of Caporetto both German and Austro-Hungarian forces were involved, in Isonzo we’ve chosen to focus on the German contribution, so the map recreates the stunning German advance from the town of Tolmein all the way to Kolovrat Ridge. It’s a damp, overcast day when the attack begins, and the attackers must first cut their way through lines of wire to break into a devastated town – including capturing a church defended by multiple heavy machine gun positions. Fortunately, in Isonzo there are many tactical options available to deal with such strong points: artillery barrages, smokescreens, snipers, rifle grenades, even poison gas. From there, it becomes a literal uphill battle for the German attackers as they begin to climb towards the peak of Kolovrat Ridge. They’ll need to sabotage bunkers and capture command posts while navigating rocky trenches and steep forested slopes. At the penultimate fourth defensive line there is a huge siege mortar to sabotage and a cluster of houses providing cover to the Italian defenders – then it’s one last climb to reach the final objective: Hill 1114. If the Germans can take it, the Italians will finally be the ones fighting uphill as their reinforcements stream in to try and counterattack.
Of course, things are no walk in the park for the defenders either – although it’s easier to maneuver when going downhill, and it’s much simpler for officers to deploy flares to call in support, the extensive trench lines can become a liability once the Germans get a foothold, providing cover as they advance. Some of the Italian defensive positions can be exposed against the sky, making it easy for German marksmen to pick off targets. Italian engineers should make good use of their construction abilities to put down additional sandbags and lay out extra wire to prevent German assault troops sneaking through the trees to flank trenches with their grenades or light machine guns.
As we mentioned before, historically the Battle of Caporetto was a disaster for the Italians. Appalling leadership led to poorly motivated and unprepared troops falling apart in the face of the combined Austro-Hungarian and German armies using cutting edge infiltration tactics. The Italian soldiers were not allowed to retreat until too late, and in the end hundreds of thousands would surrender. After Caporetto the top Italian general was fired and replaced by someone far more competent, who managed to turn the war around for the Italians. In Isonzo, it’s a more fair fight where both sides have an equal chance of winning, if they can use all the tactical options available better than their opponents.
The release will also bring other improvements to the game, including a prestige mode and higher level cap. Additionally, for those who want more options for visual customization of their character, the Royal Units DLC is releasing alongside the free expansion and contains uniforms from the German Kingdoms of Bavaria and Württemberg. Though part of the German Empire, these states had their own distinctive uniforms which we’ve carefully recreated with the same accuracy and attention to detail as with the other uniforms in the game.
The Battle for Caporetto Begins…
Isonzo is available right now on the Microsoft Store for Xbox, and the free Caporetto expansion is out today! Plenty of time to master the art of mountain warfare before the German Empire joins the action on the Italian Front. Follow us to get the latest development news as we add the finishing touches!
We’ll see you in the trenches!
Isonzo
BlackMill Games
$29.99
World War One expands to the mountains of the Italian Front – beautiful but deadly in equal measure. Inspired by the two year struggle for control of the Isonzo river valley and the Alps during World War One, Isonzo elevates the WW1 Games Series, figuratively and literally.
From the makers of Verdun and Tannenberg…
Take part in historical offensives from the Sixth Battle of the Isonzo to the Strafexpedition. Reflecting the course of the actual battles, as the attackers advance the fighting will shift through vastly different landscapes within a single offensive: from hillside fortresses to mountain trenches and fierce urban combat on city streets. Everything is recreated based on research and field trips, from sound effects and uniforms down to the houses, vineyards and trenches you’ll be fighting over.
The new Offensive game mode puts you right in the middle of key historical offensives on the Italian Front. Lead the charge across stunning Italian landscapes as you choose your path to victory – cut paths through barbed wire, flank your enemies by following mountain trails, or man a mortar to blast a way through. Shape a dynamic battlefield by laying sandbags and wire, placing ammo crates, deploying trench periscopes or sniper shields, and more.
Call in support with a unique historically accurate flare system: flare guns can mark targets for artillery or biplane flybys, or different colored flares can be used to guide your team. Once the big guns have softened up the enemy, finish the job at close quarters with an Arditi dagger or mountaineer’s pickaxe. Man heavy machine guns, mortars and even mountain guns for more direct fire support.
Choose from six classes based on historical combat roles and build your loadout from a selection of weapons, equipment and perks linked to that class, giving flexibility and variety while staying grounded in what real soldiers might have carried. You’ll be operating wire cutters, bandaging yourself and wounded teammates, and blowing the whistle to start an assault. One shot can kill and even lighter injuries can lead to quickly bleeding out.
Being an effective soldier in Isonzo is not just about being a good marksman. Mastering the terrain is also key – the mountain can be a friend or foe. Learn how to navigate well to maintain cover and surprise your enemies or support your allies.
Finally… watch out for the dreaded poison gas. You’ve never experienced WW1 action quite like this!
Isonzo key features include:
• MOUNTAIN WARFARE: Assaulting mountain fortifications, battling through ruined towns, and fording rivers are just a few of the challenges you’ll face as you fight your way through numerous enemy positions
• TACTICAL MULTIPLAYER FPS: Choose your role and loadout carefully to survive this high altitude combat – play a sniper to pick off the enemy engineers before they can cut your wire, use rifle grenades to clear enemy machine guns, and much more
• WORLD WAR ONE GAMEPLAY: Historical Offensive game mode based on real battles and focused on the unique challenges of Alpine warfare. Fight with 30+ WW1 weapons, poisonous gas attacks, and intense artillery barrages
• BUILD FOR VICTORY: Place your own wire, sandbags, trench periscopes, and more! Whether you’re digging in or on the attack, shaping the battlefield to your advantage will be key to victory
• FACES OF WAR: Make every class your own by picking from a variety of historically class-appropriate uniforms, accessories and headgear. As a finishing touch, you can even pick your mustache from several famous period-accurate styles!
• AUTHENTIC WW1 ATMOSPHERE: Accuracy in everything from maps and weaponry to music and the uniforms – fight for the Kingdom of Italy, the German Empire or the Austro-Hungarian Dual Monarchy
MORE GAMES IN THE AUTHENTIC WW1 GAME SERIES
Immerse yourself in more WW1 action with our other standalone titles Tannenberg and Verdun. Experience trench warfare on the Western Front in Verdun, or maneuver for control of key sectors in Tannenberg on the Eastern Front. These authentic WW1 shooters let players choose from a range of squads from across the war, as they fight for control of the ever-changing frontlines.
GAMES
Transport Fever 2: Console Edition is Bringing the Full Transport Tycoon Experience to Xbox
Today, we proudly share a sneak peek into the development of Transport Fever 2: Console Edition, and how we managed to bring the full transport tycoon experience to Xbox.
Transport Fever is a very popular and highly rated transportation tycoon franchise on PC. Its latest entry, Transport Fever 2, delivers a level of size and detail never before seen in the genre. The goal of the game is to build a successful transportation company by constructing railroads, streets, water and air lines. Starting in the 19th century, the player connects towns and industries to transport both passengers and cargo. In addition to a customizable free game mode, there is also a fully-fledged campaign mode with challenging missions set in real-world transportation history.
After the huge success of Transport Fever 2 on PC, it was only logical to bring the experience to consoles as well. Not only that, but no efforts were spared to give the console community the full experience that made the game great on PC. In order to achieve this, the engineers at Urban Games had to pull some rabbits out of their engineers’ hats.
Always providing the freshest layer of paint
One of the most cherished features of Transport Fever 2 are its highly detailed vehicles. The game comes with more than 200 lovingly hand-modeled trains, ships, and airplanes, each sporting multiple 4k textures and normal maps.
On PC, it is easily affordable to have all the models and textures in memory whenever needed, as a typical rig has 16 GB of RAM and a GPU with a dedicated extra memory. Consoles, however, are built differently. They have a unified architecture with an overall smaller amount but ultra-fast memory. The key to make it work on consoles is texture streaming, which allows to clear textures of models that are not in view anymore. Moreover, this technology is used in Transport Fever 2 to constantly load textures at the highest affordable resolution to present the stars of the show, like the classic Class A 3/5 steam locomotive, in their best coat of paint at all times.
Keeping the ground like a console pro
A trademark of Transport Fever 2 are its huge maps. During development of the game, it was always paramount to provide a real sense of scale. The engine should allow for maps where a high-speed train, such as the famous Japanese Shinkansen, can really make use of its superior speed. So, a lot of effort was put into designing a highly effective terrain rendering pipeline that can handle maps of more than 120 sq miles of size with a detail resolution of almost 1 yard. Central to this is a dynamic terrain tessellation algorithm on the CPU that, while costing a bit of extra memory, makes sure the engine can render these maps on a wide variety of PCs.
Now, enter the world of consoles with their incredibly well-designed GPUs and graphic APIs. Here, the hardware can be leveraged very well for terrain rendering by making use of the GPU tessellation feature. This feature generates the render mesh for the terrain fully on the graphics card, saving valuable processing time for the complex economy and city growth simulations. While generating more triangles, the hardware approach still costs less memory overall due to its efficiency. So vast maps can be viewed from a bird’s view high up in the sky and seamlessly zoomed in down to individual rocks on a riverbank.
Inspiring the inner architect
Finally, let’s talk about constructions, a central and defining part of the Transport Fever 2 experience. Constructions are large assemblies that consist of dozens of assets, street segments, ground decals and terrain modifications. Think of structures like airports, train stations, docks, highway crossings, and many more. Anything that is needed to build a vast transportation empire.
For a smooth construction experience, it is key that the player really feels that he has precise control over the building placement. On PC, constructions are typically built using the mouse. As the average PC user is very well adjusted to this method of input, it is sufficiently performant to calculate the entire construction each frame and place it under the cursor. However, on consoles, the best way of building constructions is to have them always kept in the center of the screen and move the camera along the map for placement. And moving the camera needs to be as smooth as silk.
So, for the console release of Transport Fever 2, the construction preview pipeline was overhauled. All dynamic calculations are now performed in the background while a static preview of the structure and its underlying ground plan are shown. Not only are constructions now completely stable in terms of FPS, but they also give feedback to the player on what environment features the construction would tear down when built.
Let’s get tycooning on console
We are very excited to bring the Transport Fever franchise to consoles for the first time ever with the release of Transport Fever 2: Console Edition on Xbox Series X|S and Xbox One in February 2023, and we hope you will enjoy it as much as we did developing it.
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