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Google AdSense Guide: increase earnings and escape low CPC

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google-adsense-guide:-increase-earnings-and-escape-low-cpc

30-second summary:

  • There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on
  • High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition
  • Here are six informed steps to help you earn more from AdSense

Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can increase your AdSense earnings by more than five times.

Your aim and objective throughout should be to gradually increase your AdSense CPC and CTR little by little and by following these simple tips you are bound to see results.

Don’t forget to keep on testing and your AdSense earnings will surely increase over time. Just don’t give up quickly!

1. Content is king on the internet and also on AdSense

The reason content is placed at the top of all the other tips is because it is the single most important rule to follow on your journey through SEO and internet marketing. It is the first thing your visitors, advertisers, and bots (ad bots and crawl bots) will notice after coming to your webpage.

If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall. This can also get you smart-priced, even if you generate quality traffic on low-quality content.

So remember, always provide your readers and visitors with something unique and worthwhile which will actually acknowledge rather than something which has already been posted on a thousand other websites.

2. Ad sizes and placements are decisive

Do not neglect the placement and size of your Google AdSense ads as they play an important into delivering a better user experience and thus, improving your AdSense earnings.

“While creating ad sizes and placements, user experience and ad viewability should be the center focus”, explained SEO expert Boris Dzhingarov, in an email interview.

“Some placements and ad sizes will disrupt users, particularly if they’re covering content. Others, however, will fail miserably as the users never see them leading to a decrease in AdSense revenues”, he added.

So the question now is: where should you place your ad and which of Google’s display ad sizes are best for your business? The answer is pretty simple, place two ads inside your blog posts (or content) and one outside the post. Keep one 336 x 280 large rectangle ad on the top of the blog post just below the title and place the second ad in the middle of the blog post as a 468 x 60 sized banner. The remaining unit can be placed to the right of your post inside your sidebar.

Position your AdSense ad units as such to not annoy your visitors by popping right in their faces. Instead, perfectly fit inside your content, or in positions that you aim to get more clicks from.

For example, a site that provides file downloads can have an AdSense Ad Unit right near the download link to get a High CTR.

3. Monitor and limit the use of AdSense ad units

Have you tried limiting the use of your AdSense ad units? The biggest difference I myself have noticed is that by reducing the ad units which had the lowest CTR you can quickly and easily increase your AdSense CPC.

What usually happens is if you don’t have enough content to support all the ad units is that lower-paying ads start showing on your websites. This may increase your click-through rate (CTR) and bring in more clicks but because the ads may not be relevant to your website (public advertisements). This results in your CPC falling and your AdSense earnings decreasing. If you are increasing your ad units ultimately you are making it easier for advertisers to be shown on your website meaning an even lower CPC (because of low bids).

Remove the low CTR ad units and replace them with the higher paying ad units which have a higher CTR and your earnings will rise automatically.

Trying these tips for a couple of days will make you notice a real improvement and an important increase in low AdSense CPC.

Google AdSense Custom Channels will be necessary to keep track of things. This will give you a precise and clear idea of the best-performing ad slots. Measure the CTR, CPC, CPM, and earning of every ad unit.

Create custom channels for every ad slot and monitor their performance for at least two weeks to get an idea of things. If you keep changing ad units too often without testing them thoroughly you might get inaccurate results and miss out on better opportunities by placing your ads elsewhere.

How this is going to help in increasing your AdSense CPC?

Remove the low-performing ad units from your website (Compare CTR and final earnings of different units). Google should now serve better ads to other remaining ad slots which are performing well, so your earnings and CPC will increase.

4. Enable both text and image, media-rich ads

Always enable both text and image ads on your websites. Never limit your ad visibility to ‘Only image/media-rich ads’ or ‘Only text ads’ as this will lower the bids for advertisers to appear on your website. This directly means low AdSense CPC.

If you enable ‘Both text and image ads’ AdSense will automatically show the ad with the highest bid on your website which means a higher CPC for you.

In short, the more advertisers that are bidding to appear on your website the higher your AdSense CPC will be.

5. Keywords, keywords, and more keywords!

Try researching to find keywords with ‘High AdSense CPC’ and a ‘High Search Volume’. Searched globally using the Google Adwords keyword tool. Search, search and search some more to find specific keywords which have low competition, high CPC, and high search traffic.

After researching you can start creating your website pages, blog posts, and articles on such high-value keywords. Always use these keywords naturally at the beginning, the middle, and the end of your content. It is also very useful to add them to your headings or tags.

Try not to bother with keywords that pay a few cents and those that have a low CPM. Ideally, I would recommend grabbing keywords with a CPC higher than $2.50.

This should be the most important part of your mission. You would never want a page that earns one dollar from five to 10 clicks. Rather you want a page that pulls an impressive four to five dollars out of just two ad clicks, or maybe even $40 dollars out of just eight clicks!

If you don’t concentrate on your keywords, even if you have a lot of traffic you will be wasting it and not earning a substantial amount. Imagine this as handing out money to your own competition! By targeting the right keywords you can make a lot more with a lot less traffic.

Research on the Google keyword tool today and increase your Adsense CPC and earnings.

6. Reduce fraud, accidental, and useless clicks

Do you have an ad unit placed near the top of your content that gets a high CTR? Can this also be because of the awkward location that some people end up clicking on your ad by mistake? When this happens, the visitors often back out or close the ad. This is counted by Google as either an accidental or fraud click.

You may temporarily get earnings from these clicks but they will most probably be reverted due to the low-quality nature of the click.

So always try to minimize any accidental or useless clicks on your AdSense ad units and NEVER ask your friends or family to click on your ads!


Jacob M. is a copywriter, marketing blogger, inbound marketing consultant, and founder of Write Minds. He can be found on Twitter @jmcmillen89.

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Source: Jacob M.

GAMES

Save Soccer! – Xbox Wire

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Save Soccer! - Xbox Wire

Hey everyone! It’s Pip here, marketing lead at publisher No More Robots, and if the World Cup has got you excited for some soccer (or football), I’m here to announce that you can pick up your ball, put on your shinpads and save soccer in our brand-new RPG Soccer Story! Get ready to take on the terrible Soccer, Inc. and restore the beautiful game to its rightful place at the top of the table Xbox One and Xbox Series X|S and with Xbox Game Pass starting today!

A year ago, the top teams came together to compete in the world’s biggest tournament, but tragedy struck when a great calamity brought a halt to not only the competition but also soccer as a sport! Since then, no one outside of the very suspicious Soccer, Inc. and their referees has been allowed to play, and it’s up to you, the saviour of soccer, to head to the pitch and remind everyone why this wonderful sport deserves their support once more!

Play Through a World Full of Quirky Characters, Puzzles and Hidden Secrets

The open world of Soccer Story is full to the brim with soccer-adjacent sports to play, quirky characters to chat to, as well as puzzles and riddles to solve. Around every corner and in every building there are new ways to power up your team and take the fight to Soccer Inc., whether that be by collecting team upgrades to beat the top teams or by helping the locals reform their squads and take to the pitch – it’s up to you to get soccer back on top!

Each zone is being controlled by a different member of Soccer Inc., but with the help of your magical ball you’ll be able to drive away the terrible referees and clear up their mess. From spotting the hidden ninjas in the Zen Zone to destroying sandcastles and reforging the Shark Idol in the Beach Zone, each area has its own challenges and issues. Can you become the champion of the hurdles in the Athletic zone and conquer the tricks and traps of Fut Golf?

screenshot

Build Your Soccer Career and Do Battle against the Fiercest Soccer Teams Like Literal Sharks, Toddlers, Old-Age Pensioners and Ninjas

If you want to take the fight all the way to the heady heights of the Apple Cup and defeat Soccer Inc. once and for all, you’ll have to gather your team and take on each region’s finest for the Regional Cups – each one guarded by teams weirder and wilder than the last. You’ll need to hold your nerve as you face down OAPs, ghosts and a team of literal sharks in order to make your way to the top, and none of them will go down easy.

As you progress though each cup, mighty animal captains will help you discover your true powers and harness the skills to make Soccer Inc. pay! Beating each in a 1v1 showdown will grant you abilities to really kick your enemies where it hurts, and the power to defeat whoever dares to stand in the way of a good, old-fashioned kick-about!

screenshot

Once You’ve Saved the World, Grab Some Friends and Play Ball

Once the soccer bug has bitten you, (and who can blame you with the world cup really heating up too!) grab some friends and find out who really is the saviour of soccer by playing some local multiplayer matches! Run your own tournaments from the comfort of your own home or play co-operatively to take down the best teams Soccer Story has to offer! Choose your favourite team, whether that’s the hometown heroes of Soccer Town or one of the teams from around the world and head to one of our state-of-the-art stadiums and become top your own personal leagues!

Soccer Story is out now on Xbox One and Xbox Series X|S! Grab boots and head to the pitch, you’ve got a wide world to explore, bad guys to defeat and a magical ball to kick at every one and everything! I hope you enjoy it as much as we do, and you bring soccer home once and for all!

Xbox Live
Xbox Play Anywhere

Soccer Story

No More Robots


63


$19.99

$17.99

PC Game Pass

Xbox Game Pass

It’s been a year since The Calamity™ tore apart the very foundations of soccer as we know it, and since then, Soccer Inc. has made dang well sure that not a soul has been allowed to even look at a soccer ball, let alone kick it.

Soccer may have been banned across the world… but now there is hope! A magical soccer ball has chosen you, our Savior of Soccer!

Soccer Story is a physics-driven adventure RPG, where every problem can be solved with your trusty magic ball. Along the way, you’ll need to best bad guys in 1v1s, compete in a range of different sports (with your soccer ball, of course), and sometimes use your brain just as much as your balls

In a world that has long forgotten The Beautiful Game, can you remind them why soccer is top of the table, and best the most formidable teams, including the local toddlers and a group of sharks?


-Drop your soccer ball and play anywhere! The world is full of goals, puzzles and secrets – it’s up to you to find them!
-Play a single-player story full of quirky characters, quests, rogue refs and wacky soccer-adjacent sports
-Build your soccer career and do battle against the fiercest soccer teams like literal sharks, toddlers, old-age pensioners and ninjas
-Save soccer and restore peace and harmony to the world
-Grab a friend for a four-player local multiplayer match mode with a full roster of teams and animal captains

Yes, Soccer Story has multiplayer matches too!

Grab up to 3 friends, and convince them that soccer is the ultimate sport by challenging them to local multiplayer matches!

With a whole host of teams and captains to choose from, find your personal playstyle and hold your own tournaments at home across the many pitches, from home matches at Soccertown to the vast Soccer Inc Stadium!



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