Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by...
As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions...
As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions...
Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in...
Google announced last week a bunch of new travel ad and local features. These include the ability to add hotel rates directly on Google Business Profile,...
As you know, Google has sunset the AdWords API on April 27th. But Google let it work over the past month or so. Well, starting June...
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up...
When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is...
Amazon announced that they are raising commissions on a small group of product categories for a limited time. The new higher payout rates arrives two years...
Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average...