SEO
Amazon Raises Affiliate Commission Rates
Amazon announced that they are raising commissions on a small group of product categories for a limited time. The new higher payout rates arrives two years after Amazon lowered fees during the Covid pandemic as consumers switched to buying more items online.
Although the new rates are higher, some of the product categories are still several percentage points below pre-Covid affiliate commission rates.
Below is a list of how the new rates compare.
Amazon Affiliate Program
Amazon pays commissions to affiliate publishers who refer visitors that convert into sales.
Amazon is a trusted brand name and that (in the past) made Amazon a good affiliate partner to work with because a motivated referral had a higher rate of conversion at Amazon than it did being referred to a brand that is less well known and trusted.
That popularity changed in April 2020 as the pandemic changed how consumers purchased products and began buying directly from Amazon in order to comply with a lockdown and to avoid venturing out of the home, catching Covid and perishing.
Because of the huge supply of consumers, the need to pay affiliates became less urgent and Amazon did the commonsense thing and reduced the affiliate commission rate.
The luxury and beauty products categories saw affiliate commission rates collapsed by a total of 6 percentage point, falling from a 10% commission rate to only 4%.
Furniture commission rates also collapsed from 8% to 3%, while grocery commissions dropped four percentage points from 5% to 1%.
Amazon Raises Commission Rates
An email went out to Amazon associates (Amazon’s affiliate partners) announcing a limited time promotional commission rates that expire on May 4th, 2022.
The email states:
“This is a great opportunity to take advantage of increased commissions in popular categories. The more your audience shops, the more you earn.
Promotional rates effective until May 4th.”
Modest Increase in Amazon Affiliate Commission Rates
The increase in commissions is not across the board.
Amazon has raised the commission rates on the following categories:
-
- Shoes, Handbags & Accessories
- Office Products
- Kitchen
- Home
- Home Improvement
- Beauty
- Business & Industrial Supplies
- Health & Personal Care
Although the commission rates have increased the new higher rates still hover one to three percentage pages lower than pre-Covid commission rates.
For example, the Home and Home Improvement affiliate rates were raised from 3% to 5%, but that is still three percentage points below the 8% commission rate that products in those categories used to command.
Business & Industrial Supplies commission rates rise from 3% to 5%, which is just under the 6% pre-Covid commission rate.
Similarly, the Health & Personal Care commission rates goes up from 1% to 2%, but that’s still significantly lower than the pre-Covid commission rate of 4.5%.
Promotional Amazon Affiliate Commission Rates
Here are the new Amazon.com promotional commission rates:
- Shoes, Handbags & Accessories (old rate) 4.00% (new rate) 6.00%
- Office Products (old rate) 4.00% (new rate) 6.00%
- Kitchen (old rate) 4.50% (new rate) 5.50%
- Home (old rate) 3.00% (new rate) 5.00%
- Home Improvement (old rate) 3.00% (new rate) 5.00%
- Beauty (old rate) 3.00% (new rate) 5.00%
- Business & Industrial Supplies 3.00% (new rate) 5.00%
- Health & Personal Care 1.00% (new rate) 2.00%
Amazon Associates Program
Amazon is one of the world’s most trusted brands and even though the commission rates are low it still remains a viable affiliate partner.
Citation
Read the Current Amazon Affiliate Payout Rates
SEO
Google’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.
- Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often.
- Health and finance AI Overviews frequently include disclaimers urging users to consult professionals.
- Google avoids generating AI Overviews for sensitive topics like mental health, elections, and specific medications.
SEO
Executive Director Of WordPress Resigns
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.
She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as positive economic force as well as the importance of strong opinions that are “loosely held.”
She wrote:
“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.
…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”
Turmoil At WordPress
The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.
Resignation News Was Leaked
The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.
He posted:
“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.
She’s working on a statement for the community. She’s in good spirits despite the turmoil.”
Screenshot Of Deleted Tweet
Josepha tweeted the following response the next day:
“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”
Rocky Period For WordPress
While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work there.
Read the official announcement:
Featured Image by Shutterstock/Wirestock Creators
SEO
8% Of Automattic Employees Choose To Resign
WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.
Reactions Of Automattic Employees
Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.
One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.
He shared:
“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.
I’m going to spend the next month taking a break, getting married, and visiting family in Australia.
I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”
Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.
She tweeted:
“Today was my last day at Automattic.
I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”
Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.
Mullenweg himself was bittersweet to see those employees go, writing in a blog post:
“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.
However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”
Read the entire announcement on Mullenweg’s blog:
Featured Image by Shutterstock/sdx15
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