![Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2023/03/1678184742_Get-Common-First-If-You-Want-To-Develop-a-Great.png "Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]")
![Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2023/03/1678184742_Get-Common-First-If-You-Want-To-Develop-a-Great-400x240.png "Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]")
![Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2023/03/1678184742_Get-Common-First-If-You-Want-To-Develop-a-Great-80x80.png "Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]")
How much did you spend on content last year? How much should you spend on content this year? You can’t know. Outside of the most abstract...
![What's Your Word for 2023? [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2023/01/1673062206_Whats-Your-Word-for-2023-Rose-Colored-Glasses.png "What's Your Word for 2023? [Rose-Colored Glasses]")
![What's Your Word for 2023? [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2023/01/1673062206_Whats-Your-Word-for-2023-Rose-Colored-Glasses-400x240.png "What's Your Word for 2023? [Rose-Colored Glasses]")
![What's Your Word for 2023? [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2023/01/1673062206_Whats-Your-Word-for-2023-Rose-Colored-Glasses-80x80.png "What's Your Word for 2023? [Rose-Colored Glasses]")
Happy new year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it...
![The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2022/12/1671317404_The-Future-of-AI-in-Content-Is-in-Your-Hands.png "The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]")
Have you heard a lot about ChatGPT lately? I thought so. In case you haven’t (maybe you’ve been too tied up with holiday shopping or closing...
![Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2022/09/1662908697_Why-You-Should-Treat-Content-Marketing-Like-a-Golf-Game.png "Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]")
I don’t do golf. But one thing intrigues me about the game: The entire goal is to play the least. Think about it. The winner is...
![Change Is Good Even When You Don't Achieve the Desired Results [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2022/08/1661516686_Change-Is-Good-Even-When-You-Dont-Achieve-the-Desired.png "Change Is Good Even When You Don't Achieve the Desired Results [Rose-Colored Glasses]")
Does anyone care about incremental change? In my consulting practice, I see one challenge again and again at businesses large and small: Incremental improvements fail to...
![This Is Why No One Uses Your Content [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2022/08/1660299822_This-Is-Why-No-One-Uses-Your-Content-Rose-Colored-Glasses.png "This Is Why No One Uses Your Content [Rose-Colored Glasses]")
“Isn’t it obvious?” How many times have you asked this? That phrase often comes out when you realize some request or suggestion you thought you conveyed...
![Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2022/08/1659695016_Marketing-Tech-Is-So-Bright-You-Gotta-Wear-Strategic-Shades.png "Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]")
I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content...
Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and...
“Do more with less.” That’s a phrase most in marketing have heard like a drumbeat over the last 20 years. Interestingly, it doesn’t matter whether budgets...
![Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2022/07/1657277386_Time-for-a-Content-Reboot-Heres-How-To-Tell-Rose-Colored.png "Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]")
A great content strategy doesn’t apply only to what you’re going to say. It also should shape and change what you’ve said in the past. In...
