If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all....
An interesting question came up recently in a marketing group I follow on social media: “What content should we create?” The first few comments on the...
Last week, I spoke to a client in the health care industry whose team wanted to develop a new digital content customer experience. But they felt...
The pandemic made organizations care (finally) about building a strategic content development function. As a result, I see more and more content marketing leaders face the...